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The kind that understands that giving the Fiesta a Ti-VGT engine will allow it to squeeze every last drop

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Academic year: 2022

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PART I (tempo 60 minuti)

Tradurre il seguente testo in Italiano

*40 Mpg = 17 Km/l

How does the Fiesta get more miles per gallon than many hybrids? Two words:

Thoughtful engineering. The kind that understands that giving the Fiesta a Ti-VGT engine will allow it to squeeze every last drop. Or that a line cutting through the tail lamp will make the Fiesta more aerodynamic, and therefore more fuel-efficient. But these are only a few of the many reasons the Fiesta can go farther than so many other cars. Including all those hybrids.

(2)

Parte II durata 30 minuti

Rispondete IN INGLESE alle seguenti domande. Potete scegliere se rispondere con un unico discorso o rispondere singolarmente ad ogni domanda. La lunghezza

raccomandata è di 5 righe per risposta.

1 What is the main purpose of this advertisement?

2 How would you classify it?

3 Which of Aristotle's the three modes of persuasion is used in the following advert?

Why?

4 Can you explain the difference between hard sell and soft sell advertising?

Which technique is used in this advert? How?

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