Bibliografia

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- Arno Scharl A., Dickinger A., Murphy J., “Diffusion and success factors of mobile marketing”, (2003) UWA Business School, University of Western Australia, diponibile all’indirizzo web:

www.ecoresearch.net/publications/05-ecra.pdf;

- Azzariti F., “Lezioni di leadership”, Baldini, Castoldi, Dalai, Milano 2003;

- Bellini L., “Fare Business con il web”, Lupetti, 2006;

- Byrne K., “Using email for marketing”, 2004, dispnibile all'indirizzo:

http://web.ebscohost.com/ehost/detail?vid=75&hid=5&sid=ba92eb86-5b74-4c45-8aff-ab3839013bae%40SRCSM2;

- Boase J. e Wellman B., “A Plague of Viruses: Biological, Computer and Marketing”, 2001, disponibile all’indirizzo:

http://www.chass.utoronto.ca/~wellman/publications/viruspaper/version.PDF

- Bonetti P., “Il marketing virale nella diffusione di nuove tecnologie”, 2005, disponibile all’indirizzo:

http://economia.unipr.it/mktg/Paper%20Bonetti.pdf#search=%22Il%20marketing %20virale%20nella%20diffusione%20di%20nuove%20tecnologie%22;

- Carl, W. J., “What’s all the buzz about? Everyday communication and the relational basis of word-of-mouth and buzz marketing practices.”, 2006, disponibile all’indirizzo:

http://mcq.sagepub.com/cgi/reprint/19/4/601;

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http://www.atsweb.neu.edu/w.carl/downloads/ToTellOrNotToTell.pdf;

- Carson J., Kalis A., “Buzz, Blogs, and Beyond: The Internet and the National Discourse in the Fall of 2004”, disponibile all’indirizzo:

http://www.pewinternet.org/ppt/BUZZ_BLOGS__BEYOND_Final05-16-05.pdf#search=%22Buzz%2C%20Blogs%2C%20and%20Beyond%3A%20The %20Internet%20and%20the%20National%20Discourse%20in%20the%20Fall% 20of%202004%22;

- Chew P., Wirtz J., “Consumer Responses To Recommend-A-Friend Programs”, 2005, disponibile all'indirizzo:

anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/3-Consumer-Beh/3-Chew.pdf;

- Cyrot J.L., Urdl C. e Alves I. G., “Networks Work: Viral Marketing as a Tool for Launching Innovations”, 2003, disponibile all'indirizzo:

www.adl.com/insights/prism/pdf/Prism_2_03_Viral_Marketing.pdf;

- Dellarocas C., “The digitalization of word-of-mouth:promise and challenges of online feedback mechanism” , 2003, disponibile all'indirizzo:

http://www.atypon-link.com/INF/doi/pdf/10.1287/mnsc.49.10.1407.17308;

- Dobelea A., Tolemanb D. e Beverlandb M., “Controlled infection! Spreading the brand message through viral marketing”, Business Horizons (2005) 48, 143-149, disponibile all'indirizzo:

http://web.ebscohost.com/ehost/visual?vid=4&hid=18&sid=ba92eb86-5b74-4c45-8aff-ab3839013bae%40SRCSM2;

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- Fedriga R.,“Il passaparola come contagio della lettura. Quando la comunicazione pubblica assume un profilo bottom up.”, Rivista italiana di comunicazione pubblica, n°23/2005 pag 151-175 ;

- Ferrandina A. “Marketing virale, il passaparola invade la Rete.” , 2002, PMI, volume 8, fascicolo 12, pagine 34-35;

- Finin T., Ratsimor O., “eNcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments”, 2003, disponibile all’indirizzo:

http://ebiquity.umbc.edu/_file_directory_/papers/26.pdf

- Gardner S., “Buzz Marketing with Blogs for dummies”, Wiley Publishing, 2005, Indianapolis, Indiana;

- Gladwell M., “The Tipping Point”, Rizzoli, Milano, 2000;

- Godin S., “Unleashing the Ideavirus”, Do You Zoom, Inc, 2000;

- Golan J. G. e Porter L., “From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising”, 2003, disponibile all'indizzo:

http://web.ebscohost.com/ehost/pdf?vid=12&hid=13&sid=73593edf-7d64-4e67-8bda-79ffccfa82a6%40sessionmgr7;

- Helm S., “Viral Marketing: Establishing Customer Relationships by Word of-mouse”, 2001, disponibile all'indirizzo:

http://web.ebscohost.com/ehost/pdf?vid=21&hid=13&sid=73593edf-7d64-4e67-8bda-79ffccfa82a6%40sessionmgr7;

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- Hurst M., Stockton R. e Siegler M., “Deriving Marketing Intelligence from Online Discussion”, 2005 disponibile all'indirizzo:

http://portal.acm.org/citation.cfm?id=1081870.1081919;

- Italia Oggi, “Dizionariario dei termini di marketing e pubblicità”, III ed. Erinne S.r.l., 2005;

- Karjaluoto, H., Leppäniemi, M., “Factors affecting willingness to receive mobile mobile marketing”, 2005, International Journal of Mobile

Communications, n°3 volume 3;

- Karjaluoto, H., Leppäniemi, M., ”The success factors of mobile advertising value chain”, 2004, disponibile all’indirizzo.

http://www.pear.fi/pdf/karjaluoto_etal_2004.pdf#search=%22The%20success%2 0factors%20of%20mobile%20advertising%20value%20chain%22;

- Mauri, Aurelio G. “Le prestazioni dell'impresa come comunicazione 'di fatto' e il ruolo del passaparola”, 2002, Sinergie, volume 20, fascicolo 59, pagine 147-159;

- Melucci A. “Passaparola nel tempo di Internet”, 2000, Animazione sociale Fascicolo: 8/9 pagine 3-8;

- Montagna L., “Lavapiubianco.biz”, Milano, 2004;

- Ozcan K., “Consumer-to-consumer interactions in a networked society: word of mouth theory, consumer experience, and network dynamics”, 2004 disponibile all'indirizzo:

http://kerimcanozcan.com/portal/downloads/Dissertation.pdf#search=%22Consu

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mer-to-consumer%20interactions%20in%20a%20networked%20society%3A%20word %20of%20mouth%20theory%2C%20consumer%20experience%2C%20and%20 network%20dynamics%22;

- Payne V. e Grandcolas U., “Email Marketing: Permission to Pester” ,Kingston University, disponibile all'indirizzo:

www.kingston.ac.uk/~ku03468/docs/permission.pdf;

- Phelps, Joseph E., Lewis R., “Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email”, 2004, Journal of Advertising Research, disponibile all’indirizzo:

- Pivari F., “Briciole di internet marketing (webmarketing) e altro”. disponibile all'indirizzo:

http://www.pivari.com/pdf/BricioleNetMarketingLibro4.pdf;

- Rosen, E., “The anatomy of buzz: Creating word-of-mouth Marketing” , 2001, London: Harper Collins.

- Schrage M., “VIPs: Virally Interactive Pixels” diponibile all'indirizzo:

- Skrob J., “Open Source and Viral Marketing”, 2005 disponibile all'indirizzo:

http://tuga.at/uploads/media/paper50.pdf#search=%22tuga.at%2Fuploads%2Fme dia%2Fpaper50.pdf%22;

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http://www.ciadvertising.org/sa/fall_05/adv392/jodilisa/Paper1/docs/VM_10120 5.pdf#search=%22Viral%20Marketing%3AThe%20Word%20of%20Mouth%20 Epidemic%20Infecting%20the%20Advertising%20Landscape%22;

- Standing C., Steve Benson S., “Consumer Perspectives On Mobile Advertising And Marketing”, 2005, University of Oulu, Finlandia, disponibile all’indirizzo:

http://www.taloustieteet.oulu.fi/henkilokunnan_sivut/karjaluoto/publications/c28. pdf#search=%22Consumer%20Perspectives%20On%20Mobile%20Advertising %20And%20Marketing%22;

- Subramani M. e Rajagopalan B., “Knowledge-Sharing and Influence in Online Social Networks via Viral Marketing”, 2003, disponibile all'indirizzo:

http://delivery.acm.org/10.1145/960000/953514/p300-subramani.pdf?key1=953514&key2=0712089511&coll=GUIDE&dl=GUIDE&C FID=2241294&CFTOKEN=43172337;

- Sweeney C. J., Soutar N. G. e Mazzarol T., “The Differences Between Positive And Negative Word-Of-Mouth. Emotion As A Differentiator?”, University of Western Australia, disponibile all'indirizzo:

anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/3-Consumer-Beh/3-Sweeney.pdf;

- Tähtinen J. e Salo J., “Special Features of Mobile Advertising and their Utilization”, University of Oulu, Finlandia, disponibile all'indirizzo:

http://www.oasis.oulu.fi/publications/emac04-tj.pdf#search=%22Special%20Features%20of%20Mobile%20Advertising%20an d%20their%20Utilization%22;

- Wang X., Hock-Hai Teo, Kwok-Kee Wei, “What Mobilizes Information Contribution to Electronic Word-of- Mouth System? Explanations from a

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Dual-Process Goal Pursuit Model”, The National University of Singapore, disponibile all'indirizzo:

http://www.ou.edu/is-core/Papers/Wang-Teo-Wei.pdf#search=%22What%20Mobilizes%20Information%20Contribution%20t o%20Electronic%20Word-of-%20Mouth%20System%22;

- Winograd T. e Flores F., “Mobile Marketing: Le nuove opportunità del marketing attraverso le tecnologie Wireless e Internet”, disponibile all'indirizzo:

http://www.portalino.it/nuke/mp3/dainesi/Dainesi%20Wireless%20con%20img %20(v.2.0).pdf#search=%22Mobile%20Marketing%3A%20Le%20nuove%20op portunit%C3%A0%20del%20marketing%20attraverso%20le%20tecnologie%20 Wireless%20e%20Internet%22;

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Sitografia

www.abc-netmarketing.com/; www.adverblog.com; www.blogpulse.com; www.clickz.com; www.economiaemanagement.it; www.efluentials.com; www.gladwell.com; www.goviral.com; www.imediaconnection.com; www.imediaconnection.com/global/search.asp?query=viral+marketing; www.marketingprof.com; www.marketingsherpa.com; www.marketingterms.com; www.nielsenbuzzmetrics.com; www.ninjamarketing.it; www.peerinfluence.com; www.technorati.com; www.theviralfactory.com; www.vbma.net; www.viral.lycos.co.uk; www.viralculture.com; www.viralmeister.com; www.wikipedia.org; www.womma.org; www.wom-study.blogspot.com/;