Scarica ASAP: Definizione del quadro di formazione e di certificazione - EN

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ANTICIPATORY SKILLS FOR ADAPTING THE PUBLISHING SECTOR

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References

Agreement 2016-2992/001-001 Project n. 575884-EPP-1-2016- 1-IT-EPPKA2-SSA

Anticipatory Skills for Adapting the Publishing Sector

R3.2 DEFINITION OF THE ASAP SPACE TRAINING AND CERTIFICATION FRAMEWORK

WP3 DESIGNING THE CURRICULA, CERTIFICATION AND ASSESSMENT Co-funded by the

Erasmus+ Programme of the European Union

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Anticipatory Skills for Adapting the Publishing Sector

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Project information

Project acronym: ASAP

Project title: Anticipatory Skills for Adapting the Publishing Sector

Agreement number: 2016 – 2992 / 001 – 001

Sub-programme or KA: KA2 Sector Skills Alliances

Project website: http://www.erasmus-asap.eu

Authoring partner: EOPPEP – GIUNTI – Fondazione Villa Montesca – The PA – AIE – POEV – CEPYME

Version: 3.0 (final)

Date of preparation: 31.10.2017

Document history

Date Version Author(s) Description

08.10.2017 1.0 Paolo Lippi – Maria Rita Bracchini

First draft – Specialist in Production

08.10.2017 1.0 Maria Loi – Maria Rita Bracchini

First draft – Specialist in Publicity and Communication

08.10.2017 1.0 Jose Ignacio Torre First Draft – Editor

08.10.2017 1.0 Eliza Kavanagh First Draft – Specialist in Design

08.10.2017 1.0 Panagiotis Raptis First Draft – Specialist in Marketing and sales 25.10.2017 2.0 Paolo Lippi, Maria Rita

Bracchini, Maria Loi, Jose Ignacio Torre , Panagiotis Raptis, Eliza Kavanagh

Peer Revision

26.10.2017 2.1 Antonios Glaros Revision

31.10.2017 3.0 Antonios Glaros and Maria Rita Bracchini

Final revision and formatting

With the support of the Erasmus+ Programme of the European Union.

The European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot

be held responsible for any use which may be made of the information contained therein.

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Foreward

The report will present the results of the cooperation of the partners regarding the application of EQF/ECVET system to the ASAP programme) and it’s structured as follows:

(1) Connection of learning outcomes with labour market skills requirements (2) Analysis of learning outcomes and allocation of ECVET points

(3) Definition of the assessment criteria

All main actors with roles in the certification process in the countries involved actively participated in a two-phase procedure for the allocation ECVET points:

Phase 1: Employers and professional organizations involved in the project were consulted in order to break down the units and establish their importance with regard to the job requirements (relevance and importance of the learning outcomes for the professional activities) as defined in WP2.

Phase 2: Analysis of learning outcomes in each unit in terms of complexity from the point of view of the learning process and the effort for a learner to acquire knowledge, skill and competence. This analysis was carried out by the training providers on the basis of the hierarchy resulting from phase 1 (without modifying it).

The scheme is compatible with European Qualifications Framework at EQF - level 4 and it’s related to the 5 professional profiles:

Occupational Profiles Specialist in production

Specialist in Design Editor

Specialist in Marketing and Sales Specialist in publicity and

communication

Against this background, several elements are at the basis of the curricula and course contents in order to match the competence needs, learning outcomes and qualifications:

- Job descriptions for profiles in publishing houses provide a good basis for the definition of learning outcomes, which were built on those grounds.

- The process leads to defining qualification frameworks, focusing on occupational and competence standards.

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- Emphasis is placed on the areas where possible gaps have been highlighted the most:

digital skills, design, marketing and sales, and several soft skills.

- The design of curricula takes into account that a significant part of the training is made on the job, as requalification, or initially in the form of traineeships.

- The development of curricula are also based on the possibility to look at preparing people to work for the service providers that work for publishers – including the opportunity of launching start-ups in this field.

- The specificities of national educational systems are taken into account, as well as the expectations that these generate among employers.

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1. SPECIALIST IN PRODUCTION

UNIT 1 - Printing techniques and technologies

1. LEANING OUTCOMES

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UNIT 2 - O.S. and Software for the Publishing Sector

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UNIT 3 - Cost Evaluation and Special Printing Services

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UNIT 4 - Beyond Paper

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UNIT 5 (transversal) - Understand the digital revolution in the publishing sector

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2. SPECIALIST IN DESIGN

UNIT 1 – Design techniques and technologies

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UNIT 2 - Operating systems and software for design

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UNIT 3 – Design for Digital Distribution

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UNIT 4 – Transversal

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3. EDITOR

UNIT 1 - Management a Publication

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UNIT 2 – Strategic Operator

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UNIT 3 – Assistance and Support

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UNIT 4 - Transversal

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4. SPECIALIST IN PUBLICITY AND COMMUNICATION

UNIT 1 - Publicity and Communication Planning

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UNIT 2 - Media writing and Communication

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UNIT 3 - Organization of promotional campaigns and events

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5. SPECIALIST IN MARKETING

UNIT 1 – Marketing

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UNIT 2 – Sales

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UNIT 3 – Social Media

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UNIT 4 – Digital Sales

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Scarica ASAP: Definizione del quadro di formazione e di certificazione - EN

ANTICIPATORY SKILLS FOR ADAPTING THE PUBLISHING SECTOR

YN

Anticipatory Skills for Adapting the Publishing Sector

Project information

Foreward

Table of Contents

1. SPECIALIST IN PRODUCTION

2. SPECIALIST IN DESIGN

3. EDITOR

4. SPECIALIST IN PUBLICITY AND COMMUNICATION

5. SPECIALIST IN MARKETING