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Commercialization strategies in an innovative technology start-up: a case study of Repiper International AB

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Figura

Figure	1:	The	elements	of	an	Interna9onal	Market	Entry	Strategy	(Root,	1998).
Figure	2:	External	and	internal	factors	influencing	the	entry	mode	selec9on	(Root,
Figure	 3:	 Conceptual	 Framework	 (Own	 elabora9on	 from	 Dunning,	 1992;	 Root,	 1998;	 Agarwal	&	Ramaswami,	1992)	Ownership	Advantages:	-Size	of	the	firm	-Product	differen5a5on	-Interna5onal	experience Loca3on	Advantages: - Market’s	sales/growth	poten
Figure	 3:	 Comparison	 between	 different	 methods	 to	 renovate	 the	 drainage	 system
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