SITI UNESCO PER B ENE W ORLD H ERITAGE - THE R IGHT W AY

(1)

SITI UNESCO ^PER B ^ENE

W ÔRLD H ÊRITAGE - ^THE R ÎGHT W ÂY

M UNICIPALITY OF F ^LORENCE

- H ÎSTORIC C ÊNTRE ÔF F ^LORENCE , UNESCO W ÔRLD H ÊRITAGE S ÎTE - M UNICIPALITY OF M ÂNTUA

- M ÂNTUA ÂND S ÂBBIONETA , UNESCO W ÔRLD H ÊRITAGE S ÎTE - M UNICIPALITY OF U ^RBINO

- H ÎSTORIC C ÊNTRE ÔF U ^RBINO , UNESCO W ÔRLD H ÊRITAGE S ÎTE -

COMUNE DI URBINO

(2)

. . .

UNESCO S ÎTE M ÂNTUA ÂND

S ^ABBIONETA

UNESCO S ^ITE

H ^ISTORIC C ^ENTRE

OF F ^LORENCE

UNESCO S ÎTE H ÎSTORIC C ÊNTRE

OF U ^RBINO

2

(3)

I ^N ^SOME ^CITIES ^SUCH ^AS FLORENCE, ^TOURIST ^FLOWS ^ARE ^DIFFICULT ^TO ^CONTROL

AND THE COEXISTENCE BETWEEN CITIZENS AND CITY USERS LEADS TO ISSUES THAT NEED TO BE ADDRESSED .

3

T ^HE I NTERNATIONAL Y ÊAR ÔF S ÛSTAINABLE T ÔURISM ^FOCUSES

ON THE ISSUES RELATED TO THE EXPLOITATION OF HISTORIC

CENTRES DUE TO EXCESSIVE TOURISM .

(4)

I ^N ^SOME ^CASES , ^LIKE URBINO, ^THE ^PRESENCE ÔF ÛNIVERSITY ^CENTRES ^CAUSES ÂN

IMPORTANT FLOW OF “ ^TEMPORARY ” ^CITIZENS ^WITH ^A SIGNIFICANT IMPACT ON THE CITY .

4

(5)

I ^N ^OTHER ^CITIES , ^LIKE MANTUA, ^THE ^NEW ^POLICY ^STRATEGIES ^HAVE ^LED ^TO ^A

RAPID INCREASE IN VISIBILITY AND A CONSEQUENT INCREASE IN TOURIST PRESSURE .

5

(6)

M UNICIPALITY OF F ^LORENCE

(7)

Municipality of Florence: Dott. Carlo Francini – Municipality of Mantua: Dott.ssa Mariangela Busi – Municipality of Urbino: Arch. Luana Alessandrini

Florence

ITALY

Tuscany REGION

UNESCO World Heritage site

HISTORIC CENTRE OF FLORENCE

(date of inscription

1982)

(8)

(9)

(10)

Firenze perBene: raising awareness on living a WHS in a responsible and

sustainable way

(11)

(12)

(13)

(14)

(15)

(16)

(17)

(18)

(19)

(20)

(21)

Facebook:

https://it-it.facebook.com/Fire nzePerBene

Twitter: @firenzeperbene Instagram:

https://instagram.com/firenze perbene_/

Follow

Firenze perBene

(22)

COMUNE DI URBINO

M UNICIPALITY OF U ^RBINO

(23)

ITALY

MARCHE REGION

UNESCO SITE

HISTORIC CENTRE OF

URBINO

(24)

T ^HE H ÎSTORICAL C ÊNTRE ÔF U ^RBINO ^HAS ^BEEN ÎNSCRIBED ÎN ^THE UNESCO W ÔRLD H ÊRITAGE L ÎST ÎN 1998

(25)

C ^RITERION ( ^II )

To exhibit an important interchange of human values, over a span of time or within a cultural area of the world, on developments in architecture or technology, monumental arts, town planning or landscape design;

“During its short cultural pre-eminence, Urbino attracted some of the most outstanding humanist scholars and artists of the Renaissance, who created there an exceptional urban complex of remarkable homogeneity, the influence of which was carried far into the rest of Europe.”

FEDERICO DA MONTEFELTRO Montefeltro Duke 1444 - 1482

RAFFAELLO SANZIO Raphael 1483 - 1520

(26)

C ^RITERION ( ^IV )

To be an outstanding example of a type of building, architectural or technological ensemble or landscape which illustrates (a) significant stage(s) in human history;

“Urbino represents a pinnacle of Renaissance art and architecture, harmoniously adapted to its physical Site and to its medieval precursor in an exceptional manner.”

(27)

T ^HE UNESCO S ^ITE

“H ÎSTORIC C ÊNTRE ÔF U ^RBINO ”

COINCIDES WITH THE AREA DEFINED BY THE R ^ENAISSANCE ^WALLS , ^THAT ^ARE

STILL INTEGRALLY PRESERVED

(28)

T ^HE U ^NIVERSITY ÔF U ^RBINO , ^FOUNDED ÎN 1506, ÎS ÔNE ÔF

THE MOST IMPORTANT I ^TALIAN UNIVERSITIES .

E ^VERY ^YEAR

APPROXIMATELY

15.000/16.000

STUDENT ATTEND THE DIFFERENT UNIVERSITY FACULTIES

LOCATED IN THE

H ^ISTORICAL C ^ENTRE .

UNIVERSITY SITES

(29)

ABOUT THREE YEARS AGO, MORE WRITING APPEARED ON THE WALLS OF THE CITY, ON THE DOORS AND ON OTHER SURFACES IN THE HISTORICAL CENTRE

(30)

THE MAP

(31)

(32)

THE QUESTIONNAIRES

(33)

INTERVENTION METHODOLOGIES

(34)

THE URBINO POLICE DEPARTMENT HAS IDENTIFIED SOME OF THE AUTHORS:

UNIVERSITY STUDENTS

(35)

WORK IN PROGRESS

AND NOW

WE HAVE TO CLEAN AND INFORM!!!

(36)

M UNICIPALITY OF M ^ANTUA

(37)

ITALY

Lombardy REGION

UNESCO World Heritage site Mantua and

Sabbioneta (date of inscription

2008)

Mantua &

Sabbioneta

(38)

M UNICIPALITY OF M ^ANTUA

In Mantua UNESCO Office of the Municipality and the students have developed tourism promotion tools, aimed at raising awareness of city's visitors, towards a sustainable approach to heritage.

(39)

M UNICIPALITY OF M ^ANTUA

Thus, students have themselves become aware of the issues in the city heritage which they will have to deal with.

(40)

Through this contribution we are interested in

showing, in addition to tangible

awareness-raising actions, a good shared practice of methodologies aimed at solving common problems in contexts which may

have different needs.

(41)

The project was aimed at creating a thematic map of Mantua that allows visitors and citizens to read and know the city from unusual points of view. After collecting several materials, the students identified three areas of action. 1 The emotional map: Mantua explained through the experiences of those who lived it; 2 Pictures from the past: the city was shown through archival images; 3 One name, one reason: the history of the city told through the

toponymastics of streets and squares.

(42)

(43)

(44)

SITI UNESCO PER B ENE W ORLD H ERITAGE - THE R IGHT W AY

SITI UNESCO PER B ENE

W ORLD H ERITAGE - THE R IGHT W AY

M UNICIPALITY OF F LORENCE

- H ISTORIC C ENTRE OF F LORENCE , UNESCO W ORLD H ERITAGE S ITE - M UNICIPALITY OF M ANTUA

- M ANTUA AND S ABBIONETA , UNESCO W ORLD H ERITAGE S ITE - M UNICIPALITY OF U RBINO

- H ISTORIC C ENTRE OF U RBINO , UNESCO W ORLD H ERITAGE S ITE -

. . .

UNESCO S ITE M ANTUA AND

S ABBIONETA

UNESCO S ITE

H ISTORIC C ENTRE

OF F LORENCE

UNESCO S ITE H ISTORIC C ENTRE

OF U RBINO

I N SOME CITIES SUCH AS FLORENCE, TOURIST FLOWS ARE DIFFICULT TO CONTROL

AND THE COEXISTENCE BETWEEN CITIZENS AND CITY USERS LEADS TO ISSUES THAT NEED TO BE ADDRESSED .

T HE I NTERNATIONAL Y EAR OF S USTAINABLE T OURISM FOCUSES

ON THE ISSUES RELATED TO THE EXPLOITATION OF HISTORIC

CENTRES DUE TO EXCESSIVE TOURISM .

I N SOME CASES , LIKE URBINO, THE PRESENCE OF UNIVERSITY CENTRES CAUSES AN

IMPORTANT FLOW OF “ TEMPORARY ” CITIZENS WITH A SIGNIFICANT IMPACT ON THE CITY .

I N OTHER CITIES , LIKE MANTUA, THE NEW POLICY STRATEGIES HAVE LED TO A

RAPID INCREASE IN VISIBILITY AND A CONSEQUENT INCREASE IN TOURIST PRESSURE .

M UNICIPALITY OF F LORENCE

Florence

ITALY

Tuscany REGION

UNESCO World Heritage site

HISTORIC CENTRE OF FLORENCE

(date of inscription

1982)

Firenze perBene: raising awareness on living a WHS in a responsible and

sustainable way

Facebook:

https://it-it.facebook.com/Fire nzePerBene

Twitter: @firenzeperbene Instagram:

https://instagram.com/firenze perbene_/

Follow

Firenze perBene

M UNICIPALITY OF U RBINO

ITALY

MARCHE REGION

UNESCO SITE

HISTORIC CENTRE OF

URBINO

URBINO

T HE H ISTORICAL C ENTRE OF U RBINO HAS BEEN INSCRIBED IN THE UNESCO W ORLD H ERITAGE L IST IN 1998

C RITERION ( II )

To exhibit an important interchange of human values, over a span of time or within a cultural area of the world, on developments in architecture or technology, monumental arts, town planning or landscape design;

“During its short cultural pre-eminence, Urbino attracted some of the most outstanding humanist scholars and artists of the Renaissance, who created there an exceptional urban complex of remarkable homogeneity, the influence of which was carried far into the rest of Europe.”

FEDERICO DA MONTEFELTRO Montefeltro Duke 1444 - 1482

RAFFAELLO SANZIO Raphael 1483 - 1520

C RITERION ( IV )

To be an outstanding example of a type of building, architectural or technological ensemble or landscape which illustrates (a) significant stage(s) in human history;

“Urbino represents a pinnacle of Renaissance art and architecture, harmoniously adapted to its physical Site and to its medieval precursor in an exceptional manner.”

T HE UNESCO S ITE

“H ISTORIC C ENTRE OF U RBINO ”

COINCIDES WITH THE AREA DEFINED BY THE R ENAISSANCE WALLS , THAT ARE

STILL INTEGRALLY PRESERVED

T HE U NIVERSITY OF U RBINO , FOUNDED IN 1506, IS ONE OF

THE MOST IMPORTANT I TALIAN UNIVERSITIES .

E VERY YEAR

APPROXIMATELY

15.000/16.000

STUDENT ATTEND THE DIFFERENT UNIVERSITY FACULTIES

LOCATED IN THE

H ISTORICAL C ENTRE .

UNIVERSITY SITES

ABOUT THREE YEARS AGO, MORE WRITING APPEARED ON THE WALLS OF THE CITY, ON THE DOORS AND ON OTHER SURFACES IN THE HISTORICAL CENTRE

THE MAP

THE QUESTIONNAIRES

INTERVENTION METHODOLOGIES

THE URBINO POLICE DEPARTMENT HAS IDENTIFIED SOME OF THE AUTHORS:

UNIVERSITY STUDENTS

WORK IN PROGRESS

AND NOW

WE HAVE TO CLEAN AND INFORM!!!

M UNICIPALITY OF M ANTUA

ITALY

SITI UNESCO ^PER B ^ENE

W ÔRLD H ÊRITAGE - ^THE R ÎGHT W ÂY

M UNICIPALITY OF F ^LORENCE

- H ÎSTORIC C ÊNTRE ÔF F ^LORENCE , UNESCO W ÔRLD H ÊRITAGE S ÎTE - M UNICIPALITY OF M ÂNTUA

- M ÂNTUA ÂND S ÂBBIONETA , UNESCO W ÔRLD H ÊRITAGE S ÎTE - M UNICIPALITY OF U ^RBINO

- H ÎSTORIC C ÊNTRE ÔF U ^RBINO , UNESCO W ÔRLD H ÊRITAGE S ÎTE -

UNESCO S ÎTE M ÂNTUA ÂND

S ^ABBIONETA

UNESCO S ^ITE

H ^ISTORIC C ^ENTRE

OF F ^LORENCE

UNESCO S ÎTE H ÎSTORIC C ÊNTRE

OF U ^RBINO

I ^N ^SOME ^CITIES ^SUCH ^AS FLORENCE, ^TOURIST ^FLOWS ^ARE ^DIFFICULT ^TO ^CONTROL

T ^HE I NTERNATIONAL Y ÊAR ÔF S ÛSTAINABLE T ÔURISM ^FOCUSES

I ^N ^SOME ^CASES , ^LIKE URBINO, ^THE ^PRESENCE ÔF ÛNIVERSITY ^CENTRES ^CAUSES ÂN

IMPORTANT FLOW OF “ ^TEMPORARY ” ^CITIZENS ^WITH ^A SIGNIFICANT IMPACT ON THE CITY .

I ^N ^OTHER ^CITIES , ^LIKE MANTUA, ^THE ^NEW ^POLICY ^STRATEGIES ^HAVE ^LED ^TO ^A

M UNICIPALITY OF F ^LORENCE

M UNICIPALITY OF U ^RBINO

T ^HE H ÎSTORICAL C ÊNTRE ÔF U ^RBINO ^HAS ^BEEN ÎNSCRIBED ÎN ^THE UNESCO W ÔRLD H ÊRITAGE L ÎST ÎN 1998

C ^RITERION ( ^II )

C ^RITERION ( ^IV )

T ^HE UNESCO S ^ITE

“H ÎSTORIC C ÊNTRE ÔF U ^RBINO ”

COINCIDES WITH THE AREA DEFINED BY THE R ^ENAISSANCE ^WALLS , ^THAT ^ARE

T ^HE U ^NIVERSITY ÔF U ^RBINO , ^FOUNDED ÎN 1506, ÎS ÔNE ÔF

THE MOST IMPORTANT I ^TALIAN UNIVERSITIES .

E ^VERY ^YEAR

H ^ISTORICAL C ^ENTRE .

M UNICIPALITY OF M ^ANTUA

M UNICIPALITY OF M ^ANTUA

M UNICIPALITY OF M ^ANTUA