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BIBLIOGRAFIA

Capitolo I

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__________________________________________________________

Capitolo II

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Capitolo III

Cova, B., Cova, V.

2002, “Tribal Marketing: The Tribalization of Society and its Impact on the Conduct of Marketing,” European Journal of Marketing, Vol. 36, No.5/6: pp. 595-620.

Dalli, D.

2005, “Le marche sgradite: l’altra faccia delle preferenze del consumatore”. Atti del IV Congresso Internazionale Marketing Trends, U. Collesei, J.C. Andreani (Eds), Paris, January 21- 23, 2005.

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Dalli, D., Romani, S., Gistri, G.

2005b, “Le marche sgradite: l’altra faccia delle preferenze del consumatore. Costruzione e validazione di una scala di misurazione”. Micro&Macro Marketing, Vol. 12, No.3.

Dalli, D., Romani, S., Gistri, G.

2006, “Brand Dislike: Representing The Negative Side of Consumer Preferences”. Advances in Consumer Research, 33, C. Pechman, L. Price (Eds). Proceedings of the 2005 Annual ACR Conference, issn 0098-9258, Vol.33, No.1: pp.87-95.

Dalli, D., Grappi, S., Romani, S., Gistri, G.

2007, “The Brand Dislike Construct: Scale Development and Application to Actual Brands”. Advances in Consumer Research, 34, G. Fitzsimons, V. Morwitz (Eds): Proceedings of the 2006 Annual ACR Conference, Orlando, October 23-25, 2006, issn 0098-9258.

Elliot, R.

1997, “Existential Consumption and Irrationale Desire,” European Journal of Marketing, Vol. 31 No.3/4: pp. 285-96.

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1998, “Consumers and their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, Vol. 24 (March): pp. 343–74.

Hogg, M.K., Banister, E.N.

2001, “Dislikes, Distastes and the Undesired Self: Conceptualizing and Exploring the Role of the Undesired End State in Consumer Experience,” Journal of Marketing Management, Vol.17 No.1/2: pp. 73-104.

Hollenbeck, C.R., Zinkhan, G.M.

2006, “Consumer Activism on the Internet: The Role of Anti-brand Communities,” in Advances in Consumer Research, ed. Cornelia Pechmann and Linda L. Price, Dulut, MN: Association for Consumer Research, Vol. 33, No.1: pp. 479-85. Kozinets, R.V., Handelman, J.M.

2004, “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, Vol. 31 No.3: pp. 691-704.

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Romani, S., Grappi, S., Dalli, D.

2007a, “Measuring negative emotions to brands. Implications for brand strategy”. Advertising and Consumer Psychology. New Frontiers in Branding: Attitudes, Attachments, and Relationships. Association for Consumer Psychology Conference, Santa Monica, June 7-9, 2007.

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2007b, “Measuring negative emotions toward brands”. Third Austrian-French-German Symposium on Quantitative Marketing: Cergy-Pontoise, September 21-22, 2007.

Romani, S., Grappi, S., Dalli, D.

2008, “I feel uneasy with this brand! Consumers' negative emotions to brands and behavioral responses”. 1st International Conference on “Consumption and Consumer Resistance”, Paris, November 28, 2008.

Romani, S., Grappi, S., Dalli, D.,

In progressa, “Behavioral outcomes of brand negative emotions. Differentiation according to appraisal modes”.

Romani, S., Grappi, S., Dalli, D.,

In progressb, “Brand Negative Emotions: comparative analysis in Italy, UK, and France”.

Zeelenberg, M., Pieters, R.

2006, “Feeling is for Doing. A Pragmatic Approach to the Study of Emotions in Economic Behaviour,” Social Psychology and Economics, ed. David De Cremer, Marcel Zeelenberg, and John Keith Murnighan, London: Routledge, pp. 117-37.

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