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Competitive strategy 2

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Strategic Management

Lecturer Bianchi Martini/Rigolini/Lunardi

Semester Fall

ECTS 3

Description The objective of the course is to provide students the fundamentals of business strategy, with particular focus on the competitive strategy in the era of e-commerce and on the business model of a company.

Course Outline

1. Competitive strategy 2. Resources based view 3. Business Model 4. Internet strategy Textbooks

 Arthur A. Thompson jr., A.J. Strickland III , Strategic management : concepts and cases, 13th Ed., 2003, Boston : McGraw-Hill

 Case studies Optional Reading

 Integrative educational materials

Keywords Strategy, resources and competences, business model, e-commerce Teaching Frontal lectures, homework, lecures notes

Final valutation Written examination

Other notes Attendance to the lectures is strongly suggested

Riferimenti

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