99 Bibliografia
1. Riferimento a libri
Bagnara S., Donati E., Shael T. [2002] Call & Contat Center
Il sole 24 ore ed.
Camillo F., Tassinari G. [2002]
Data Mining, Web Mining e CRM: metodologie, soluzioni e prospettive Franco Angeli.
Ethen Alpaydm [2004]
Introduction to Machine Learning
The MIT Press Cambridge, Massachusetts London, England
Giudici P. [2005]
Data Mining: Metodi informatici, statistici e applicativi (seconda edizione). McGraw-Hill
Larissa T.Moss, Shaku Altre [2003]
Business Intelligence Roadmap: The complete Project Lifecycle for Decision-Support Applications.
Addison-Wesley
Prandelli E., Verona G. [2006]
Marketing in rete: Oltre Internet verso il nuovo Marketing (seconda edizione) McGraw-Hill
Richard S. Sutton and Andrew G. Barto [1998] Reinforcement Learning: An Introduction The MIT Press Cambridge, Massachusetts London, England
100 2. Articoli su Internet
Naoki Abe, Edwin Pednault, Haixun Wang, Bianca Zadrozny, Wei Fan, Chid Apte [2002] “Empirical Comparison of Various Reinforcement Learning Strategies for Sequential
Targeted Marketing”
<http://www.citeseer.ist.psu.edu/abe02empirical.html >
Naoki Abe, Naval Verma, Chid Apte, Robert Schroko Conference on Knowledge Discovery in Data [2004]
“Cross channel optimized marketing by reinforcement learning”
<http://www.citeseer.ist.psu.edu>
Yong-Hyuk Kim, Byung-Ro Moon Ieee Transactions On Knowledge And Data Engineering, Vol. 18, No. 3, March [2006]
“Multicampaign Assignment Problem”
<http://www.citeseer.ist.psu.edu>
“CRM e one to one Marketing” [2002]
<http://www.club-cmmc.it/lettura/crm-businessintelligence.htm>
“CRM e Contat center” [2002]
<http://www.club-cmmc.it/crm/crm2.htm>
“CRM, potenzialità del mercato italiano” [2002] < http://www.club-cmmc.it/crm/introduzione.htm>
