© Bombardier Inc. or its subsidiaries. All rights reserved.
Laurent Troger President
Market Analysis and Company Strategy
© Bombardier Inc. or its subsidiaries. All rights reserved.
Bombardier Transportation business overview
We are transforming for profitable growth in an attractive rail market
2
1. Resilient market with steady growth
2. Leading position in the market 3. Transformation strategy to
further grow profitability
© Bombardier Inc. or its subsidiaries. All rights reserved.
Solid growth for rail industry
Strong underlying sector trends
3
▪
Crisis resilient capital goods market globally
▪
Favorable megatrends
– Population growth – Urbanization– Environmental awareness
▪
Public transport investments to grow across geographies
Target market at €84B
3,6%
(2,1)%
2,3%
Total rail market (€B) Global GDP growth (%)
Forecast
€150B
€146B
€37B
€123B
€159B
€176B Total annual average rail market1vs. global GDP growth
€B, 2005-2019
€159B
Key facts
1. Source: UNIFE 2014 World Rail Market Study; World Bank Data; Bombardier Transportation analysis
© Bombardier Inc. or its subsidiaries. All rights reserved.
Highest growth in services and systems
Rolling stock to remain largest segment and Europe largest region
4
Annual BT target market1
€B, 3-year average, 2011-2019
Source: BT management calculation based on UNIFE World Rail Market Study published in 2014
1. Based on total rail market as defined by UNIFE, excluding markets non-accessible for BT which are associated with contracts that are awarded to local players without open-bid competition, and segments in which BT does not actively compete in, including the infrastructure segment, shunter segment and certain freight wagon services 2. RoW includes South America, Central America, Africa, the Middle East and CIS
3. North American region comprises United States, Canada and Mexico
+2.7
+0.7
+4.3 +3.3
+5.0
+1.9 +1.8
Total CAGR 2011-13 – 2017E-19E
%
Services
Rolling stock Signalling &
Systems
Europe Asia Pacific
North America3
RoW2 +3.4
Total CAGR 2011-13 – 2017E-19E
% +2.7
By product segment By geographical region
34 33 38
25 27
30
13 15
72 75 16
84
2011–13 2014-16E 2017E–19E
28 29 31
14 16 19
13 14
16
17 16
72 75 18
84
2011–13 2014-16E 2017E–19E
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Strengthened financial position
Agreement with La Caisse de dépôt et placement du Québec
5
Bombardier Inc.
Bombardier Transportation
Impact on Bombardier Transportation
Caisse de dépôt et placement du
Québec
70% 30%
Transaction strengthens Bombardier’s overall financial position and provides flexibility in liquidity
Transaction very well received from customers and other stakeholders
The investment includes performance
incentives for Bombardier Transportation to further drive improvement in execution
No changes to key operational procedures Key facts
© Bombardier Inc. or its subsidiaries. All rights reserved.
Extended global presence
We secured orders in all segments and regions
6 1. Bombardier Sifang Transportation, a Chinese entity in which Bombardier holds a 50 % interest, has been awarded a contract with China Railway Corp. (CRC) to supply 15 CRH380D very high-speed trains valued at $381 million
80 ELECTROSTAR Class 387 vehicles for Porterbrook
€150 M (2015)
10 years maintenance on 74 ELECTROSTAR trains €196 M (2015)
Option for 19 SPACIUM trains for SNCF
€160 M (2015)
Signalling for high-speed rail lines for ADIF
€164 M (2015)3
INNOVIA APM for Chicago O’Hare International Airport
€161 M (2015)
62 FLEXITY trams for the Rhineland region
€127 M (2015) 15 CRH380D trains for
China Railways
€339 M (2015)1
156 FLEXITY trams for Vienna
€431 M (2015) 180 AVENTRA cars and 35 years of maintenance for Transport for London
€505 M (2015)
62 TRAXX locomotives for Israel Railways
€230 M (2015)
30 years maintenance on FLEXITY trams for Toronto
€282 M (2015)
162 MOVIA cars for India’s Delhi Metro
€204 M (2015)2
© Bombardier Inc. or its subsidiaries. All rights reserved.
Confirmed market leadership
We have the broadest portfolio of rail solutions globally
7 1.Based on Bombardier Transportation management's tracking of published Rolling Stock orders in 2010-14 outside of China;
excluding Services, Systems and Signalling, and Diesel locomotives outside Europe 2.North America comprises United States, Canada and Mexico
In Europe, Bombardier
Transportation is the market leader in all major rolling stock segments
Market leader for metros in North America, the biggest segment of the region
Strong in India and leader in the fast growing Australian market
Highest global market share, making
Bombardier Transportation the industry leader outside of China
Queensland Rail New Generation R179 New York
V300ZEFIRO TRAXX South Africa
#2 Bombardier #1
~32%
#2 #2
#3
Bombardier
~38%
#3
Bombardier
~18%
Others Others
Others Competitor
#2
#3
Bombardier
~ 22%
Others
Global Rolling Stock market1 Europe1 North America 1,2 Asia-Pacific excl. China1
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Strong backlog
We aim to continue outgrowing the market over the next 5 years
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2012 2013 2014 2015 2016 2017 2018 2019 2020
Revenues from backlog Revenues from new contracts
€9.5B+ target ($10B+)
Revenue evolution target [€]
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Revenue conversion
Company growth is supported by strong backlog and future bid pipeline
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FLEXITY LRV for Vienna
TRAXX locomotives platform
Strong bid pipeline with large projects in all segments and geographies
Differentiation factors and total value proposition allow Bombardier Transportation to win with value-based pricing
MOVIA C30 Metro for Stockholm Examples of value-based orders Key facts
© Bombardier Inc. or its subsidiaries. All rights reserved.
55%
25%
20%1
Rolling Stock2
71%
14%
15%1
61%
29%
10%1 65%
18%
17%1
Business model enhancements
Better revenue mix to drive profitability
10
2014
Q3 2015 backlog at $30B
1. Excluding the Rolling Stock portion of Systems orders manufactured by the Rolling Stock division.
Signalling order backlog traditionally low due to short cycle of the business 2. Rolling Stock includes Bogies and Propulsion.
2010
Signalling & Systems Services
2020 target
… and the future is already visible in backlog Increasing Services revenue contribution today…
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Company transformation
Organizational framework to improve competitiveness
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Head of Region Critical A Projects / bids
A Projects / bids
Other projects Head of Project Management
Portfolio Manager
Strategic panel suppliers
Other panel suppliers
Non-panel suppliers
BT President
Rolling Stock Regions
Global Businesses BT Core: Value
Chain Functions Group Headquarters (Governance, Finance, Human Resources,
Information Systems)
Increasing standardization
Centralizing global supply chain
Empowering project management Selective bidding
process
Stronger organization and key account management
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Innovation is a key differentiator
12 1.Total engineering cost including project development and R&D expenditure 2.RoW comprises South America, Central America, Africa, the Middle East and CIS
Self-funded R&D in percentage of sales 2013 2014 2015 2016 2016+
Significant engineering innovation investments of about
€2.8bn1over past 3 years
Around 11.5m engineering hours contributed by Bombardier Transportation engineers in 2014 alone
More than 8,000 employees in innovation and engineering across 80 countries
Majority of engineering and design of critical components for trains performed in Germany or at other European sites to protect IP
Further IP protection, e.g. through patent registrations and legal structuring of JVs
Engineers by region (2014)
72%
16%
9% 3%
Americas
Europe Asia-Pacific
RoW2
Increased R&D investments Capabilities and capacities
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In summary
A clear strategy to remain market leader
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Focus on company transformation to increase competitiveness
Secure key strategic orders to maintain market leadership
Enhancing the business model for profitable growth and execution
Stay in the lead in a consolidating industry
Current priorities