135 Project Approach / User analysis
Empathy map - Suppliers
136
Project Approach / User analysis
User #2 - Community
The community includes the parents, baby health ad-visors, and of course the babies. These users develop their daily activities at a local level, in this case, Berlin.
They have in common the concern for the future and the
welfare of their family and friends; That is why they seek to be informed about activities that they can implement to their lifestyle in order to help the world change.
Image 9: Christian Schloch explaining the system to the community durin a workshop in Belrin; Taken from: DYCLE database
Image 10: Parents; Taken from: DYCLE database Image 11: Babies; Taken from: DYCLE database
137 Project Approach / User analysis
Empathy map - Community
Pains Gains
-Not knowing how to help the environment -Lack or bad information
-Baby and family welfare -Make bad decisions
-Feels anxious about the future -Overwhelmed by their conext
-World news
-World leaders opinions
-Friends, family and colleagues opinions -Social media
-Specialized advisory
-Opinions about sustainable develop-ment
-Opinions regarding the babies health
-World news
-Books of their interest field -Social media
-New products in the market
-Publications of specialized advisory
-Want to help the environment
-Want the best for their families and friends -Their baby to be healthy
-Make a change in the world -Work hard at their job
-Try to be informed and updated -Meet new people
-Try to change the world by doing little actions
-Help families take care of their babies -Be updated and informed
-Make a change in the world
-Undesrtand how can they participate in the project -Health of the baby
-Being part of a community
-Contribute to the circular economy
Scheme 2: Community empathy map
What do they think and feel?
What do they hear?
What do they see? What do they say?
What do they do?
138
Project Approach / User analysis
User #3 - Soil Producer
The soil prodcuer center take an important role in the system. In here can be found scientist or specialized professional that are deeply concern about the environ-ment, especially the degradation of soil. They search for new methods and techniques to take care of the soil, stop its degradation and give other options to those who use soil in their work.
Image 14: Rich soil; Taken from: http://www.wandlitzer-erden.de/
Image 13: Rich soil producers; Taken from: http://www.wandlitzer-erden.de/
Image 12: Soil producer center Germany; Taken from: http://www.wandlitzer-erden.de/
139 Project Approach / User analysis
Empathy map - Soil Producer
Pains Gains
-Not being accepted in the market
-World news
-World leaders opinion -Reports
-Actualization and news regarding new methods and technologis
-Doubts and questions from customers -Opinios and recomendations from co-lleges
-World news
-Books and reports from their work field -Similar products on the market
-Other companies innovations in the market -Opportunities for the product to be use
-Benefits from using Terra Preta, and why it should be use
-Care about the environment -Stop industrial agriculture -Give back value to earth
-Make informs and reports about quali-ty of Terra Preta
-Looking for buyers and new fields of action
-Transform waste -Find resourses
-Make the treatment for compost -Recognition of the benefits of Terra Preta -Reduce the use of chemicals in agriculture -Welfare of societies and nature
-Regenerated soil
-Contribute to the circular economy
Scheme 3: Soil producer empathy map
What do they think and feel?
What do they hear?
What do they see? What do they say?
What do they do?
140
Project Approach / User analysis
User #4 - Consumer
It is formed by farmers, tree nurseys, community, social services (tree nursey), and food producers always in the locality, promoting local economy. They have in com-mon their desire to look for innovative and natural pro-ducts and methods that don’t harm their environment.
They like products that are healthy and of good quality.
Image 15: Community; Taken from: DYCLE database
Image 16: Tree nursery; Taken from: https://opentransfer.de/willkommen-in-der-open-transfer-accelerator-community-mundraub/
Image 17: Farmers; Taken from: DYCLE database
Image 18: Healthy food producers and consumers; Taken from:https://marktschwaermer.
de/de-DE/p/provide
141 Project Approach / User analysis
Empathy map - Soil Producer
Pains Gains
-Not being accepted in the market -Future degradation of the soil -Decline of food quantity and quality
-World news
-World leaders opinion -Reports
-Actualizations and news regarding new methods and technologies
-Doubts and questions from customers -Opinios and recomendations from colle-ges
-Importance of taking care of the soil -Importance of healthy food
-World news
-Books and reports from their work field -Other companies products in the market -Opportunities for jobs
-Care about the environment -Stop industrial agriculture -Promote local production -Healthy food for families
-Benefits of applying a circular model to their system -Looking for buyers
-Better quality food
-Reduce the use of chemicals in agriculture -Sustainable process
-Welfare of societies and nature -Contribute to the circular economy -Healthy products
-Recognition in the market
Scheme 4: Soil producer empathy map
What do they think and feel?
What do they hear?
What do they see? What do they say?
What do they do?
142
Project Approach / User analysis
Clasification of the information needed
In the field visit to DYCLE´S organization, the following information classification was created after analyzing the most frequently asked questions in the database.
Being this, made up by questions collected from the official mail, the official website contact (www.dycle.org) and questionnaires made by DYCLE for the interested
How many percentages of cotton production is used for baby diapers?
How much of fluff pulp do we need for baby diaper?
For the same volume of fluff pulp to produce, how much water do we need?
In the same amount of water, how much of crops can we produce?
Wasted in high volumes in diaper factory
Lots of water required for treatment of cotton and other materials Water no longer available for drinking
What is the demand from parents to each diaper type?
What is positive and negative aspects to each diaper?
What is the advice to find the best one for fresh parents?
What is the global annual diaper waste?
What happens to most diapers after use?
How many disposable diapers are produced per minute in average?
What is the main material in high-tech designs?
In which countries most of disposable diapers are produced in the world?
What are superabsorbent and what is the consideration in health?
Is it true superabsorbent are neutral in soil? (no damage and no beneficial) Which production steps cause the most CO2 emissions?
How do the leaders build up the monopolized market and how do they occupy the industry?
Main environmental damage of disposable diapers at incineration plants and landfills?
How do we calculate by ourselves how many garbage we produce in community?
How many garbage do we produce in Germany? In Berlin?
How many liters of crude oil we need to produce one disposable diaper?
Supplier s C omm unit y
parties. These questions were categorized and related to the users and phases of the system, being able to understand the interdependencies and making clear the relationships between them. In this way, the information each of them was seeking for, was captured.
143 Project Approach / User analysis
Soil P rod uc er C ons umer
What Terre Preta is exactly?
Benefits to soil and plants
The process – fermentation, biochar – thorough explanation Structure, chemical properties (retaining H2O and nutrients) How and why its different from compost process
Why is the top soil important?
How rapidly soil fertilizer went down in the last decade?
What is the background in industrial level and in farming system?
How does this fertility lose affect plants? (e.g. destructive insects, weather influence) What is happening to eco system then?
How we use and lose nutrients Nutrients being lost from the system
Where do we dig out mineral resources in the world?
Why do we lose nutrients? Where do they go? How could we get them back?
How much nutrients do we need each year in current chemical farming system?
What do the current linear nutrients in agriculture look like?
What happens to the nutrients from our sanitation system?
What would be the ideal circular nutrients flow in the future?
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Project Approach / User analysis
Key need of the users
Spread the values and benefits of their work and products Be recognized in their context and by the public in general
Relaible and clear information sources for their projects and innitiatives Complete data
Easy acces to different types of information
Keep themselves uptaded about the world’s problems, projects and innitiatives they could take part in, related to their context
Find partners to work with
Need to be inform about systemic approach to improve their processes