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28-29 JULY, 2

0

16 MASSACHUSETTS COLLEGE OF ART AND DESIGN, BOSTON, USA

The 20

th

dmi: Academic

Design Management

Conference Proceedings

DESIGN RESEARCH MEETS DESIGN PRACTICE

Inflection Point

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This%conference%proceedings%version%was%produced%on%20%July%2016% % Cover%and%conference%identity%design%by%DMI% Proceedings%compiled%by%Emily%Bova%|%emilybova.weebly.com% % % % % % % % ©2016%DMI%and%the%Authors.%All%rights%reserved% % ISBN%978M0M615M99152M8% % Published%by%the%Design%Management%Institute% 38%Chauncy%Street,%Boston,%MA% Suite%800% Boston,%MA%02111% USA% % The%Design%Management%Institute%(DMI)%is%an%international%membership% organization%that%connects%design%to%business,%to%culture,%to%customers—% and%to%the%changing%world.%Founded%in%1975,%DMI%brings%together%educators,% researchers,%designers,%and%leaders%from%every%design%discipline,%every% industry,%and%every%corner%of%the%planet%to%facilitate%transformational% organizational%change%and%design%driven%innovation.%DMI%focuses%its%mission% in%three%areas:%education,%design%valuation%and%connection.% % The%20th%DMI:%Academic%Design%Management%Conference:"" Design%Research%Meets%Design%Practice%at%the%Inflection%Point%was%hosted%% by%the%Massachusetts%College%of%Art%and%Design%and%organized%by%DMI%% % % % % LEGAL%NOTICE:%The%publisher%is%not%responsible%for%the%use%which%might%be% made%of%the%following%information.%

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CONFERENCE'ORGANIZATION

'

Carole'Bilson,"President,"DMI" Chris'Hancock,"Conference"Program"Coordinator" ''

CONFERENCE'HOST'

Massachusetts"College"of"Art"and"Design" "

DMI'Leadership'

Jerry'Kathman,"Chair,'DMI'Board,"President/CEO,"LPK" Bob'Schwartz,'Vice'Chair,'DMI'Board,"General"Manager,"Global"Design"&"User"Experience,"" GE"Healthcare" Carole'Bilson,"President,"Design"Management"Institute" Iain'Aitchison,'Chair'DMI'Advisors,"Programme"Director"Glasgow"School"of"Art" "

DMI'Founder''

William'J.'Hannon,"Professor"Emeritus,"Massachusetts"College"of"Art"and"Design" '

CONFERENCE'ADVISORY'COMMITTEE'

Cai'Jun,"Professor,"Department"of"ID"and"Director,"Design"Management"Research"Lab/Art"&"" Science"Research"at"Center"Academy"of"Arts"&"Design,"Tsinghua"University" Christi'Zuber,"Founder,"Innovation"Consultancy,"Kaiser"Permanente" Craig'Vogel,"Associate"Dean"and"Director,"Center"for"Design"Research"and"Innovation"in"the"" College"of"Design"Architecture,"Art"and"Planning"(DAAP),"University"of"Cincinnati" Eric'Anderson,"CoNFounder"&"Co"Director"of"the"Integrated"Innovation"Institute;"Associate" Dean,"College"of"Fine"Arts,"Carnegie"Mellon" Iain'Aitchison,"Director"PLAN;"Program"Director,"Institute"of"Design"Innovation,"The"Glasgow"" School"of"Art""" Jeanne'Liedtka,"D.B.A.,"Professor"of"Business"Administration,"Darden"Business"School,"" University"of"Virginia" Lorraine'Justice,"Ph.D.,"Dean,"College"of"Imaging"Arts"and"Sciences,"Rochester"Institute"of"" Technology" Matthew'Kressy,"Director,"MIT"Integrated"Design"&"Management,"Massachusetts"Institute"of"" Technology"(MIT)""

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CONFERENCE'TRACK'COOCHAIRS'

" 1.'Business:'Design'and'Design'Management'for'Economic'Growth' Anne'Stenros,"Professor"of"Practice"in"Design"Business"Management,"School"of"Business,"Aalto"" University"(Finland)" Cláudia'de'Souza'Libânio,'Doctor/Professor,"UFCSPA"(Brazil)" Dr.'Beatriz'Itzel'Cruz'Megchun,"Assistant"Professor"in"DesignÊManagement,"American"" University"of"Sharjah"(United"Arab"Emirates)"" Heico'Wesselius,"Senior"Research"Fellow,"Centre"for"Design"Innovation"(CDI),"Swinburne"" University"of"Technology,"School"of"Design"(Australia)" Ian'Parkman,"Assistant"Professor"of"Marketing,"University"of"Portland"(USA)" Mark'Bailey,"Director"of"Innovation"Design"&"Teaching"Fellow,"Northumbria"University"(United"" Kingdom)" Ozlem'Er,"Professor"Dr.,"Department"of"Industrial"Product"Design,"Istanbul"Technical"University"" (Turkey)" Santosh'Basapur,"Faculty,"Human"Factors"and"Systems"Design,"IIT"Institute"of"Design"(USA)" Yujin'Kim,"Associate"Professor,"Dept."of"Visual"Studies,"Kongju"National"University"(South"" Korea)" " 2.'Society:'Design'and'Design'Management'for'Social'Innovation' Christy'Suciu,"Lecturer,"College"of"Business"and"Economics,"Boise"State"University"(USA)" James'Read,"Director"of"Master"in"Design"|"Design"Innovation,"Massachusetts"College"of"Art"" and"Design"(USA)" Jorn%Henning%Buhring,"Research"Assistant"Professor,"The"Hong"Kong"Polytechnic"University"" School"of"Design"(China)" Santosh'Basapur,"Faculty,"Human"Factors"and"Systems"Design,"IIT"Institute"of"Design"(USA)"" Tod'Corlett,"Director"of"Industrial"Design"Programs,"Philadelphia"University"(USA)" ' 3.'The'Changing'World:'Design'and'Design'Management'in'the'Public'Sector' Alison'Miyauchi,"Associate"Vice"President,"Research"and"Academic"Affairs,"Alberta"College"of"" Art"&"Design"(Canada)" Doris'WellsOPapanek,"MEd,"Founder"and"Director,"Design"Learning"Network"(USA)" Kaja'Tooming'Buchanan,"Professor"of"Design"Theory,"Practice"and"Strategy,"College"of"Design"" and"Innovation,"Tongji"University"(China)" Yujin'Kim,"Associate"Professor,"Dept."of"Visual"Studies,"Kongju"National"University"(South"" Korea)""

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4.'Design,'Leadership,'and'Organization'Design' Christine'De'Lille,"Assistant"Professor,"Product"Innovation"Management,"Delft"University"of"" Technology"(The"Netherlands)" Fabiane'Wolff,"Professor,"Design"School,"UniRitter"(Brazil)" Jeremy'Alexis,"Senior"Lecturer,"IIT"Institute"of"Design"(USA)" Lisa'E'Mercer,"Adjunct"Faculty,"Department"of"Design,"University"of"North"Texas"(USA)' Mersha'Aftab,"Senior"Lecturer"in"Design"Innovation,"Northumbria"University"School"of"Design"" (United"Kingdom)' Sam'Bucolo,"Professor"Design"Innovation,"Design"Innovation"Research"Centre,"University"of"" Technology"(Australia)" Tom'Berno,"Professor,"Art"and"Design,"Texas"State"University"(USA)" Chris'Fremantle,'Senior"Research"Fellow,"Robert"Gordon"University,"Gray’s"School"of"Art" (United"Kingdom)" " 5.'Open'Track'for'papers'that'do'not'directly'fit'themed'tracks' Bridgette'Engeler,"Centre"for"Design"Innovation,"Swinburne"University"(Australia)" Cees'de'Bont,"Dean"and"Chair"Professor,"School"of"Design,"Hong"Kong"Poytechnic"University"" (China)" Doris'WellsOPapanek,"Founder"and"Director,"Design"Learning"Network"(USA)" Irina'Maria'Suteu,"Professor,"NABA"(Nuova"Accademia"di"Belle"Arti)"(Italy)"" Gjoko'Muratovski,"Senior"Manager,"School"of"Art"&"Design,"Auckland"University"of"Technology"" (New"Zealand)" Jörn'Bühring,"Research"Assistant"Professor,"School"of"Design,"Hong"Kong"Poytechnic"University"" (China)" Selena'Griffith,"Senior"Lecturer,"University"of"New"South"Wales"(Australia)"" Travis'J'Brown,"Lecturer,"Design"Strategy;"Director"of"Strategic"Initiatives"&"Entrepreneurship,"" Indiana"University"(USA)" " " " " " " " " "

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PAPER'REVIEWERS'

Alex'W.'White,'Associate"Professor,"MPS"Design"Management,"Shintaro"Akatsu"School"of"" Design"at"the"University"of"Bridgeport"(USA)" Alison'Miyauchi,'Associate"Vice"President,"Research"and"Academic,"Alberta"College"of"Art"&" Design"(Canada)" Alun'John,'Price"Coordinator"Environmental"and"Spatial"Design,"School"of"Arts"and"Humanities, " Edith"Cowan"University"(Australia)' André'Castro,'Professor,"Auxiliar"Convidado"Design"Faculdade"de"Arquitectura"da"Universidade" de"Lisboa"(Portugal)' Anika'Kozlowski,'PhD"candidate,"Environmental"Applied"Sciences"and"Management,"Ryerson"" University"(Canada)" Anne'Stenros,'Professor"of"Practice"in"Design"Business"Management,"School"of"Business,"Aalto"" University"(Finland)" Antti'Ainamo,'Professor,"Textile"and"Fashion,"Swedish"School"of"Textiles,"University"of"Borås " (Sweden)" April' Starr,''Adjunct"Faculty,"Illinois"Institute"of"Technology"Institute"of"Design"(USA)" Beatrice'Villari,'PhD,"Assistant"Professor,""Department"of"Design,"Politecnico"di"Milano"(Italy)" Beatriz'Itzel'Cruz'Megchun,'Assistant"Professor"in"Design"Management,"Department"of"Arts' and"Design,"American"University"of"Sharjah"(United"Arab"Emirates)" Benny'Tan'Chon'Meng,"Manager,"Senior"Lecturer,"Product"&"Industrial"DesignBeyonDesign"" Centre,"Temasek"Polytechnic"N"Design"School"(Singapore)' Brian'Miller,"Executive"Creative"Director,"Partner,"MillerSmith""(USA)" Bridgette'Engeler,'Course"Director,"Centre"for"Design"Innovation,"Swinburne"University " (Australia)" Brigid'O'Kane,'Interim"Director,"School"of"Design,"University"of"Cincinnati"(USA)" Bruce'Watson,'Head"of"INNOVATE,"Northumbria"University"(United"Kingdom)" Carlos'Duarte,""Professor,"IADE"N"Creative"University"(Portugal)" Cees'de'Bont,'Dean"and"Chair"Professor,"School"of"Design,"Hong"Kong"Poytechnic"University " (China)" Chiara'Del'Gaudio,'PosNdoc"Researcher,"Design"Graduate"Program,"Unisinos"(Brazil)" Christine'De'Lille,'Assistant"Professor"Product"Innovation"Management,"Delft"University"of"" Technology"(Netherlands)" Christof'Breidenich,'Prof."Dr."Media"Design,"Macromedia"University"of"Applied"Sciences " (Germany)" Christy'Suciu,"Lecturer,"College"of"Business"and"Economics,"Boise"State"University"(USA)" Claudio' Dell’Era,'Assistant"Professor,"Department"of"Management,"Economics"and"Industrial' Engineering"Milano"Politecnico" (Italy)'

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Claudio'Freitas'de'Magalhães,'Assistant"Professor","Art"and"Design,"PUCNRio""(Brazil)' Davide'Sola,'Professor"of"Strategy"and"Management,""ESCP"Europe"(United"Kingdom)' Doris'WellsOPapanek,"MEd,"Founder"and"Director,"Design"Learning"Network"(USA)" Fabiane'Wolff,'Professor,"Design"School,"UniRitter"(Brazil)" Fernando'Pinto'Santos,"Doctoral"researcher"Department"of"Management"Studies" Aalto" University" Finland" Filipe'Campelo'Xavier'da'Costa,"Researcher"and"Professor"of"Design,"Design"Graduate"Program, " Universidade"do"Vale"do"Rio"dos"Sinos"(Brazil)" Fiona'Peterson,"Deputy"Dean,"Learning"and"Teaching"School"of"Media"and"Communication, " RMIT"University"(Australia)" Francesca' Valsecchi,"Assistant"Professor,"College"of"design"and"Innovatio,"Tongji"University " (China)" FUOREN' Lin,"Professor,"Institute"of"Service"Science,"National"Tsing"Hua"University" (Taiwan,R.O.C.)" Gabriele'Musell,'Datavis"Researcher/Advisor/CCNR/Sharma"Lab,"Northeastern"University," Harvard"Medical"(United"Kingdom)" Gjoko'Muratovski,"Senior"Manager,"School"of"Art"&"Design","Auckland"University"of"Technology " (New"Zealand)" Gretchen'Frickx,'Director,"Academic"Services,"Harrington"College"of"Design"(USA)" Gustavo'Borba,'Head"of"Undergraduate"Studies,"Strategic"Design,"UNISINOS"(Brazil)" Heico'Wesselius,"Senior"Research"Fellow,"Centre"for"Design"Innovation"(CDI)"Swinburne" University"of"Technology,"School"of"Design"(Australia)" Ian'Parkman,"Assistant"Professor"of"Marketing,"Marketing"University"of"Portland"(USA)" Irini'Pitsaki,'Senior"lecturer"in"Design"Management,""Programme"Leade,"Faculty"of"Arts,"Design" and"Social"Sciences,"UNN"N"University"of"Northumbria"(United"Kingdom)" James'Morley'Read,'Professor"of"Industrial"Design,"Director"of"Master"of"Design"and"Design" Innovation" Industrial"Design,"Massachusetts"College"of"Art"and"Design"(USA)" Jeroen'van'Erp,"Prof."Fabrique"[brands,"design"&"interaction]" (Netherlands)" Jim'Foley,'Professor"Interactive"Computing" Georgia"Institute"of"Technology" (USA)" Joan'Dickinson,"Associate"Professor,"Department"of"Design,"Radford"University"(USA)" Joanne'M'Healy,"Dean"and"Professor,"Graduate"Studies"College"for"Creative"Studies"(USA)" Johan'Kolsteeg,"Professor,"Arts,"Culture"and"Media,"Groningen"University"(Netherlands)" Jorn'Henning"Buhring,"Research"Assistant"Professor,"School"of"Design,"The"Hong"Kong" Polytechnic"University"(China)" José'Vicente,'' Professor,""Escola"Superior"da"Gallaecia"(Portugal)" José'Rui'Marcelino,'Auxiliar"Professor"Design,"University"of"Lisbon" (Portugal)" Júlio'Carlos'de'Souza'van'der'Linden,"Adjunct"Professor,"Design"and"Graphics"Department, " Federal"University"of"Rio"Grande"do"Sul"(Brazil)"

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Justin''Wilwerding,"Assistant"Professor"/"Program"Director,"Interior"Design"Apparel,"" Merchandising"and"Design,"St."Catherine"University" (USA)" Kaja'Tooming"Buchanan,"Professor"of"Design"Theory,"Practice"and"Strategy,"College"of"Design" and"Innovation,"Tongji"University"(China)" Karine'Freire,"Adjunct"Professor"Design,"Escola"de"Design"Unisinos"(Brazil)" Katarina'WetterOEdman,'Researcher,"Business"&"Design,School"of"Design"and"Crafts," Gothenburg"University" (Sweden)" Ki'Young'Nam,'Associate"Professor,"Industrial"Design,"KAIST"(South"Korea)" Kirsi'Niinimäki,'Professor,"Research"team"leader,"School"of"Arts,"Design"and"Architecture " Aalto"University"(Finland)" Laura'Forlano,"Assistant"Professor,"IIT"Institute"of"Design"(USA)" Leandro'Tonetto,'Professor,"Graduate"Design"School"at"Unisinos"(Brazil)" Leticia'Castro,'Excutive"Director,"Centro"Brasil"Design"(Brazil)" Lisbeth'Svengren'Holm,'Torsten"and"Wanja"Söderberg"Professor"in"Design"Management " Business"&"Design"Lab"(BDL),"University"of"Gothenburg" (Sweden)" Luis'Alfonso"Mejia'Puig,"Head"Industrial"Design"Program"/"Director"programa"Diseño"Industrial " Design,"Universidad"Icesi"(Colombia)" Magnus'Eneberg,'Reserver"and"Lecturer,"University"College"of"Arts,"Crafts"and"Design," Stockholm" (Sweden)" Marja'SoilaOWadman,''Assistant"Professor,"School"of"Business,"Economics"and"Law," " Gothenburg"University" (Sweden)" Mary'Kristin'Machac,"Assistant"Professor"Design"Thinking,""Radford"University"(USA)" Marzia'Mortati,'Research"Fellow"of"Design,"Politecnico"di"Milano""(Italy)" Maurício'Bernardes,'Associate"Professor,"UFRGS"(Brazil)" Nabil'EL'HILALI,'Research"professor,"ESCA"Business"School" (Morocco)" Nina'Terrey,'Associate"Professor,"University"of"Canberra"(Australia)" Ozlem'Er,"Professor"Dr."Department"of"Industrial"Product"Design,"Istanbul"Technical"University " (Turkey)" Peter'Kelly,""Professor"of"Practice"High"Growth"Entrepreneurship,"Aalto"University"(Finland)" Pia'Tamminen,'Researcher,"Department"of"Industrial"Engineering"and"Management,"Aalto"" University"School"of"Science"(Finland)" Rita'Assoreira'Almendra,"Assistant"Professor,"Design,"Universidade"de"Lisboa"(Portugal)" Robert''John'DeFillippi,'Professor,"Strategy"and"International"Business,"Suffolk"University " (USA)" Sam'Bucolo,"Professor"Design"Innovation,"Design"Innovation"Research"Centre,"University"of"" Technology"(Australia)" Sara'Beckman,"Earl"F."Cheit,"Faculty"Fellow,"Haas"School"of"Business,"University"of"California," Berkeley"(USA)"

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Sarah'JS'Wilner,"Assistant"Professor,"Lazaridis"School"of"Business"and"Economics,"Marketing"" Area,"Wilfrid"Laurier"University"(Canada)" Satu'Anneli''Miettinen,'Professor,"Vicedean"Industrial"Design,"University"of"Lapland"(Finland)" Selena'Joy'Griffith,'Senior"Lecturer,"Engineering,"UNSW"(Australia)" Simone'Taffe,'Associate"Professor,"School"of"Design,"Swinburne"University"of"Technology" (Australia)" Stacy'Benjamin,'Director,"Segal"Design"Certificate,"Segal"Design"Institute,"Northwestern" University"(USA)" Stefano'Maffei,'Associate"Professor,"Department"of"Design,"Politecnico"di"Milano"(Italy)" Tasha'Lewis,"Assistant"Professor,"Cornell"University"(USA)" Tingyi'S.'Lin,'Associate"Professor,"Industrial"&"Commercial"Design,"National"Taiwan"University"of" Science"&"Technology" (Taiwan,"R.O.C.)" Tod'Corlett,"Director"of"Industrial"Design"Programs,"Philadelphia"University"(USA)" Tom'Berno,"Professor," Art"and"Design,"Texas"State"University"(USA)" ToniOMatti'Karjalainen,'Academy"Research"Fellow,"Management"Studies,"Aalto"University"" School"of"Business"(Finland)" Travis'J.'Brown,"Lecturer,"Design"Strategy;"Director"of"Strategic"Initiatives"&"Entrepreneurship " Informatics,"Indiana"University"(USA)" TungOJung'Sung,'Professor,"National"Taiwan"University"of"Science"and"Technology" " (Taiwan,"R.O.C.)" Universidad'A.C.,'Coordinator"of"the"Master"in"Strategic"Design"and"Innovation"Design," " UIB540920IT3"(Mexico)" Victor'Frostig,'Senior"Lecturer,"Holon"Institute"of"Technology"(HIT)" (Israel)" Viktor'Hiort'af'Ornäs,"Senior"Lecturer,"Director"of"Masters"Program,"Industrial"Design"" Engineering"Product"&"Production"Development,"Chalmers"University"of"Technology" (Sweden)" Xochitl'Arias,'Chief"of"Department"Industrial"Design,"Itesm"Campus"Guadalajara"(Mexico)" Yosuke'Kanno,'Associate"Professor,"Faculty"of"Commerce,"Chuo"University"(Japan)" Yujin'Kim,"Associate"Professor,"Deptartment"of"Visual"Studies,"Kongju"National"University" (South"Korea)" Zaana'Jaclyn,"Howard"Design"Strategist,"Medibank"(Australia)"

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RESEARCH!+!BUSINESS!

Design'Research'Meets'Design'Practice'at'the'Inflection'Point' 2' Livewell!Collaboration! ' Craig&M.&Vogel,&Lori&E.&Crosby& 3' Icapstone!–!A!Novel!Academic!Program!That!Integrates!Cooperative!Education! and!Interdisciplinary!Capstone!Design!to!Deepen!Interdisciplinary!Design! Learning' ' Oscar&G.&Nespoli,&Jim&Russell! 4' Design!Practice!in!Business:!CoICreating!With!Users! ' Christine&De&Lille,&Hassan&Charaf! 5' Global!Design!Strategy!for!Cancer!Patient!Education!Materials! ' Carlos&Cardenas,&Dr.&Franklin&Huang! 6' Linking!Design!Thinking!and!Business!Model!Innovation!at!Children's!Health! System!of!Texas! & Jeanne&Liedtka,&Eli&Stefanski& 7' DesignIThinking!in!Government:!Sparking!Civic!Innovation!Through!Ux' ' Heather&Renée&Barker,&Ryan&Murray& 9' Expressions!in!Mixed!Reality:!The!Creative,!Communicative,!and!Collaborative! Experience! ' Robin&Avni,&Ben&Porter! 10' Human!Centered!Design!Meets!3d!Printing! ' ' Tom&Merrill,&Kevin&Cummins& 11' Bringing!Power!of!Visualization!to!Big!Data!I!Asteroid!Explorer!Tool!for!NASA! ' & Michael&Rudenko,&DJ&Ursal! 12' The!Growth!Department:!How!Industrial!Design,!Strategic!Marketing!and! Engineering!Combine!to!Drive!Innovation!at!Parker!Hannifin!Corp.!! ' & Neil&McPherson,&Matthew&Lievesley!

TRACK!1!

Business:'Design'Management'for'Growth' 13' A!Design!Innovation!Adoption!Tool!for!SMEs!' ' David&Kendall&Pettigrew,&Clementine&Thurgood,&Sam&Bucolo! 41' A!Holistic!Framework!of!User!Research:!Based!on!a!Case!Study!of!a!Chinese! Emerging!Generation!I“PostI90s”!Research!' ' Honghai&Li,&Jun&Cai,&Yonggang&Rao,&Miao&Zhao! 61' An!Intimate!Approach!to!the!Management!and!Integration!of!Design! Knowledge!for!Small!Firms!' ' Peter&Ford!

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83' Avoiding!the!Tyranny!of!the!Served!Market:!Market!Orientation!and!Firm! Performance!Among!DesignIDriven!Organizations!' ' Ian&Parkman! 103' Better!Late!than!Never:!Exploring!Design!Management!Issues!in!the! Development!of!an!Automatic!Turkish!Coffee!Maker!' ' Özlem&Er,&Ezgi&Torun! 123' Beyond!the!Bottom!Line:!Redefining!the!Value!of!Design!in!SME!Formation!' Michael&Pierre&Johnson,&Katherine&Champion,&LynnTSayers&McHattie,&Gregor& White! 152' Competencies!in!Design!Management!' ' Cláudia&de&Souza&Libânio,&Fernando&Gonçalves&Amaral,&Sérgio&Almeida&Migowski! 178' Design!Management!for!Smart!Entrepreneurship!–!A!Training!Tool!Crossing! Sector!and!Discipline!Boundaries!' ' Laima&Gerlitz! 197' Design!to!Increase!SMCs!Competitiveness:!Interdisciplinary!Experience!with! Public!Funding!' ' Jimena&Alarcon,&Manuel&Lecuona! 214' Design!Thinking!at!the!Fuzzy!FrontIEnd:!The!User!as!an!“Emergent!Concerned! Groups”!' ' Nabil&EL&HILALI! 229' Design!Thinking!Operationalized!for!Future!Mobility!Transitions!' ' Wayne&C.&Chung& 249' DesignIDriven!Innovation:!A!Literature!Review! ' Heleen&de&Goey,&Per&Hilletofth,&Lars&Eriksson! 286' DesignIDriven!Innovation:!A!Systematic!Review! ' Heleen&de&Goey,&Per&Hilletofth,&Lars&Eriksson! 325' Designing!an!Innovative!Networked!Business!Model!' ' Alexander&Garrett,&Cara&Wrigley,&Nick&Russell,&Judy&Matthews! 352' Designing!Competitive!Industry!Sectors!' ' George&Peppou,&Clementine&Thurgood,&Sam&Bucolo! 374' Developing!a!Design!Led!Innovation!Sprint:!A!Case!Study!within!a!Global! Engineering!Firm!' ' Matthew&Edward&O'Donnell,&Sam&Bucolo! 393' How!Might!We!Create!Sustainable!Revenue!Streams!In!CoIWorking! Environments?!' ' Mary&Kristin&Machac! 410' Impact!By!Design:!Evaluating!Knowledge!Exchange!as!a!Lens!for!Evaluating!the! Wider!Impacts!of!a!DesignILed!Business!Support!Programme!'

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Chris&Fremantle,&Melehat&Nil&Gulari,&Susan&Fairburn,&LeighTAnne&Hepburn,&Gail& Valentine,&Laura&Meagher! 435' Scoping:!Exploring!a!Collective!R&D!Process!for!Entrepreneurs,! Microenterprises,!and!Smes!' ' Saskia&Coulson,&Mel&Woods! 459' Service!Design!for!Business.!Value!Creation!Opportunities!Through!Service! Design!Research!' ' Satu&Anneli&Miettinen,&Titta&Jylkäs,&Heikki&Tikkanen,&Jaana&Jeminen! 475' Strategic!Tool!to!Streamline!DecisionIMaking!in!the!Selection!Of!Investments!in! New!Technologies!Using!CoppeICosenza!Fuzzy!Model!' ' Paulo&Oliveira&Reis&Filho,&Fábio&Krykhtine,&Francisco&Doria,&Carlos&Cosenza! 494' The!Art!of!Implementing!Innovation:!Facilitating!Strategic!Innovation!on!a! Tactical!Level!' ' Azadeh&Seyed&Abrishami,&Farid&Sadeghi! 519' The!Influence!of!Product!Design!Practices!on!New!Service!Development:! Analysis!of!Selected!Manufacturing!Firms!' ' Deniz&Sayar,&Özlem&Er! 535' Visual!Storytelling!Strategies!for!Boosting!Facebook!User!Engagement:!What! Really!Happens!to!Major!Korean!Brands?!' ' Yujin&Kim& 565' The!Difficult!Softness!of!Design!Management!' ' Cecilie&K.&Schjerven! 580' The!Evolution!of!Design!Research!at!a!Global!Software!Company!I!From! Product!to!Platform!to!Digital!Brand!' ' Sheila&Renee&Crosby,&Mary&Taylor&Clarke! 598' Design!Research:!Off!the!Rails!or!On!The!Right!Track?!' ' Amy&M&Huber! 625' The!Academic!Creative!Lab!' ' Paul&Gardien,&Gavin&Proctor,&Eva&Deckers,&Janne&van&Kollenburg! 649' CustomerIPerceived!Values!by!Innovative!Design!' ' Chokeanand&Bussracumpakorn! 673' Value!Creation!by!Design:!How!Design!Creates!Distinctive!Value!for!Innovative! Products!' ' Chokeanand&Bussracumpakorn! 701' Understanding,!Identifying!and!Driving!DesignIled!Innovation!Capability!in! Large!Organisations! ' Sonya&CloseTDeBais,&Cara&Wrigley,&Judy&Matthews! &

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TRACK!2!

Society:'Design'Management'for'Social'Innovation' 723' A!Critical!Examination!of!the!Potential!of!Design!Management!Practices!for! Social!Entrepreneurs!' ' David&Pérez,&David&Hands,&Edward&McKeever! 743' Civilization!Design:!Conceptual!and!Theoretical!Framework!' ' MooWoo&SoonPoong&Park,&SungHee&Ahn,&Eun&Kyung&Park! 763' A!Study!on!CultureISpecific!Water!Protection!Service!Design!for!Qinghai! Earthquake!Area!' ' SungHee&Ahn! 782' Design!and!Social!Innovation:!Management!and!Fighting!Against!Poverty!in! Colombia!' ' Freddy&Zapata,&Natalia&Hernandez! 805' Design!as!a!Strategy!for!ReIThinking!in!the!Field!of!Gynecology!' ' Rachel&Gabriel! 837' Design!Driven!Innovation!via!Toolkits!' ' Luciano&Tardin&Pinheiro,&Marcus&Vinicius&de&Araújo&Fonseca! 857' Design!Tools!to!Build!Sustainable!Business!Models!for!Social!Innovation!' ' Tamami&Komatsu,&Alessandro&Deserti,&Francesca&Rizzo,&Manuela&Celi! 877' Developing!Tools!For!Designing!Visually!Based!Impact!Measurement!Programs! Into!Social!Innovation!and!Entrepreneurship!Projects!at!Start!Up!' ' Selena&Joy&Griffith,&Bianca&Olivera! 897' Fostering!Social!Innovation!for!Active!Ageing!' ' Dhruv&Sharma,&Lynne&Blair,&Stephen&Clune! 924' Global!Design!Strategy!for!Cancer!Patient!Education!Materials:!Haiti!Pilot!Case! Study!' ' Carlos&A.&Cárdenas,&Lauren&E.&Schleimer,&Maia&Olsen,&Veronica&Manzo,&Rachael& & Guay,&Taerim&Kim,&Ami&Bhat.&MD&PhD,&Franklin&W.&Huang.&MD&PhD,&PeterTGens& & Desameau,&Ruth&Damuse,&Lawrence&N.&Shulman! 947' Insights!from!Integrating!a!Design!Attitude!Approach!to!the!Innovation! Ecosystem!of!International!Development!' ' Mariana&Victoria&Amatullo! 973' Marngo!Designing!Futures:!Promoting!and!Enabling!Indigenous!Design!and! innovation!' ' Samantha&EdwardsTVandenhoek! 998' Mind!the!Gap:!Probing!Exertion!Experience!with!Experiential!Design! Landscapes!' ' Xipei&Ren,&Yuan&Lu,&Aarnout&Brombacher,&Sander&Bogers!

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1017' Social!Learning!Practices!to!Design!Together!' ' Aparna&Katre! 1044' Sustainable!Disruptions!' ' Silje&Alberthe&Kamille&Friis,&Lykke&Block&Kjær! 1068' Trends!in!Mobile!and!Wearable!Stress!Care!&!Design!Implications!for!a!Culture! of!Wellness!' ' Heekyoung&Jung,&Jiani&Zhou! 1084' Wellbeing!by!Design:!Mapping!an!Approach!to!Wellbeing!for!All!' ' Kathryn&Victoria&Best& 1102' ‘Fast!Forward’:!Accelerating!Innovation!in!Health!and!Wellbeing!' ' Gemma&Teal,&Tara&French! 1126' Design!Management:!Innovation!Tool!for!Social!Entrepreneurship!' ' Denise&Montt! 1146' A!Design!Led!Approach!to!Better,!Safe!Sex!' ' Bridgette&Engeler! 1172' Understanding!Social!Media!as!a!Tool!For!Stimulating!Chinese!Consumers’! Interest!in!Sustainable!Fashion!Brands!' ' Mengdi&Xie! !

TRACK!3!

Changing'World:'Design'Management'for'Public'Sector' 1221' Application!and!Innovation!of!Service!Design!in!Smarter!Transportation!' ' Fei&Gu,&Minghao&Wu! 1244' Booming!Design!Policy!in!China!Since!2006!' ' Fei&Hu,&kun&zhou! 1265' Building!Smart!Communities!in!Shanghai!with!Service!DesignII!A!Case!Study!on! a!Smart!Community!in!Shanghai!' ' BO&Gao,&Lingjie&Lv! 1287' Design!in!Public!Sector:!Exploring!Antecedents!of!Sustained!Design!Capability!' ' Lisa&Catarina&Malmberg,&Katarina&WetterTEdman! 1415' Governing!Contingency:!The!Technopolitics!of!Design–Led!Public!Innovation!' ' Anke&Gruendel! 1309' Measuring!Good!Design!in!The!Public!Service!' ' Jo'Anne&Langham,&Neil&Paulsen! 1338' Redesigning!Public!Organizational!Change!with!Care!' ' TsaiTHsun&Lin!

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1355' The!Parallel!Application!of!Design!and!Business!Approaches!for!Social!Policy! Innovation!in!the!UK!Health!Sector.!A!Case!Study.!' ' Elizabeth&Dianne&MacLarty,&Stuart&English,&Michael&Green! 1382' The!Impact!of!Regional!SocioICultural!and!Geopolitical!Movements!on!Iranian! Architectural!Styles!' ' Farid&Sadeghi,&Azadeh&Abrishami! 1436' Design!Learning!Community!Engagement:!Sustainable!Partnership!Creates! Positive!Impact!for!All!' ' Doris&WellsTPapanek.&MEd!

!

TRACK!4!!

Leadership'&'Organizational'Design' 1464' A!Process!for!Informing!Material!Strategy' ' Jennifer&Peavey,&Sharon&Joines& 1486' A!Tool!to!Bridge!Design!Innovation!Research!and!Practice:!The!Project! Experience!Map!' ' Clementine&Thurgood,&Matthew&O'Donnell,&George&Peppou,&Rohan&Lulham,&Sam& & Bucolo! 1503' Augmented!CoICreation:!Using!Artificial!Intelligence!and!Neural!Network! Algorithms!to!Support!Design!Collaboration.' ' Kathleen&Brandt,&Brian&Lonsway,&Stephen&Mark&Masiclat! 1529' Change!by!Design?!Organizational!Learning!Barriers!in!Large!Corporations!of! the!German!Automotive!Industry!' ' Andrea&Augsten,&Gebhardt&Vera,&Maisch&Bettina! 1546' CoIDesigning!Innovation!in!FastIPaced!Environments:!Organizational! Challenges!and!Implications!' ' Niya&Evtimova&Stoimenova,&Christine&de&Lille! 1566' Design!Entrepreneurship!in!Innovation!' ' Mersha&Aftab,&Stuart&English,&Matthew&Lievesley,&Marcos&Antonio&de&Lima&Filho,& & Helen&Agustine&Rusli,&Penelope&Smith,&Peter&Hunt! 1587' Design!for!Entrepreneurship:!the!Value!of!Relation!Experience!(RX)!for! Enhanced!Cooperation!in!Design!Processes!' ' Sylke&Lützenkirchen! 1603' Design!Management!and!Maturity:!an!Analysis!of!the!Publications!of!DMI! Review!' ' Bárbara&Vial&Polidori&Backes,&Fabiane&Wolff! 1618' DesignIDriven!Leadership!for!Value!Innovation!in!Healthcare!' ' Maarten&J.&Koomans,&Carina&Hilders!

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1643' Designers!in!New!Venture!Team!in!China!' ' Fei&Fan,&Zhou&Lu! 1662' From!Customer!Experience!Strategy!Towards!Hands!on!Actions!Through!a! Designerly!Approach!' ' Jonathan&Schanz,&Christine&De&Lille! 1679' Interdisciplinarity!and!Design!Conceptualisation:!Contributions!from!a!SmallI Scale!Design!Experiment!' ' João&Filipe&Figueiredo,&Nuno&Curado&Correia,&Inês&Secca&Ruivo,&Jorge&Lino&Alves! 1699' Learning!from!the!Best:!Unpacking!the!Journey!of!Organizational!Design! Thinking!Leaders!' ' Christi&Zuber,&Louise&Moody! 1724' Modelling!Enterprise!for!a!Disability!Charity!' ' Nicholas&Roland&Spencer,&Peneolpe&Smith,&Marie&Watts! 1745' Moving!On:!From!Design(erly)!Thinking!to!a!Veritable!Imperative!for!DesignI Intelligent!Capital!Formation!in!IndustrialIType!Organizations!' ' Raz&Godelnik,&Jonatan&Jelen! 1762' Open!Innovation:!A!New!Design!Paradigm!' ' Stefania&Palmieri! 1782' Participatory!Service!Design!for!Reimagining!Corporate!Services:!A!Case!Study! ' Ravi&Mahamuni,&Pramod&Khambet,&Supriya&Mantr,&Uma&Das,&Mini&

& Varghese&

1801' Putting!the!Passenger!First!in!Innovation:!Creating!Breakthroughs!in!the! Aviation!Industry!' ' Christine&De&Lille,&Katinka&Bergema! 1819' Sharing!the!Vision:!Representing!the!Matters!of!Concern!for!DesignILed! Fledgling!Companies!in!Scotland!' ' Michael&Pierre&Johnson,&Gregor&White,&Suzanne&Prior,&Dayna&Galloway! 1847' The!Design!Educator’s!Dilemma:!When!Established!Institutions!Fail!to!Innovate! Their!Own!Curricula!' ' Iain&Aitchison! 1868' The!Value!of!Design!in!an!Enterprise!Cloud!Solution!' ' Gaith&Kawar,&Mersha&Aftab! 1886' Towards!a!Holistic!Framework!of!Design!Competence!' ' John&James&Gribbin,&Robert&Young,&Mersha&Aftab& 1912' Coaching!Adaptive!Leadership.!Navigating!the!Dark!Side!of!Design!by! Embracing!Uncertainty!and!Negotiation!' ' Francesco&Galli,&Barbara&Pino,&Irina&Suteu!

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1934' Design!and!Gamification!for!Reshaping!Relations!and!Services!in!Social! Cooperatives!' ' Federico&Cauro,&Luca&Fois,&Elisa&Legramandi,&Michele&Melazzini,&Xue&Pei,&Arianna& & Vignati,&Francesco&Zurlo! 1954' Double!Loop!Design!Management!Model!' ' Fabiane&Wolff,&Andrea&Capra,&Flavia&Dutra,&Brigitte&Borja&de&Mozota! 1966' Designing!with!a!Long!View!I!Integrating!Futures!Thinking!in!Design!Education!' ' Bridgette&Engeler! 1981' Design!Management!for!Effective!Design!Research!Outcomes:!In!case!of! Product,!ServiceISystem!Design!' ' Wooyoung&Sung& 1994' How!Industrial!Design!Supports!a!CustomerICentric!Innovation!Approach!in!a! TechnologyICentric!Business!Environment.!' ' Matthew&Lievesley,&David&O'Leary,&Callum&Whitehead,&Craig&Annal,&Neil&! & McPherson,&Ian&Hewitt! 2013' The!Capability!of!Design!in!Government!' ' Rhonda&Nadine&Geraghty! !

TRACK!5!

Open'Track:'Papers'That'Do'Not'Fit'Themed'Tracks'' 2040' A!Competency!Framework!for!Bachelors!And!Beyond!' ' JanTErik&Baars,&Sarah&Rüedi! 2062' BM4NP:!Business!Model!Canvas!for!NonIProfit.!Increasing!the!Participatory! Aspect!of!the!Business!Modeling!Activity!' ' Irina&Maria&Suteu,&Elena&Perondi! 2083' CrossICultural!Perspective!and!Polytechnical!Approach!for!Fashion!Education:! A!Case!Study!of!an!ItaloIChinese!International!Program!' ' Xiaozhu&Lin,&Arturo&Dell'Acqua&Bellavitis! 2099' Social!Design!Practices!of!Higher!Education!Institutions!in!Latin!America:!Case! Study!of!Centro!University!in!Mexico!City!' ' Paulina&Cornejo! 2123' Design!as!a!Strategic!Instrument!in!the!UAE!' ' Beatriz&Itzel&Cruz&Megchun! 2154' Design!as!Disciplined!Modulation!' ! Márquez!Lartigue!Mario! 2177' Design!Management!from!the!Perspective!of!Labor:!Working!Conditions!of! Industrial!Designers!in!Turkey!' ' Gizem&Öz,&Özlem&Er!

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2199' Design!Research!with!Service!Design!Mindset:!CoIcreating!Stakeholders'! Experiences!' ' Najmeh&Mirzaie! 2212' Educating!for!Appropriate!Design!Practice:!Insights!from!Design!Innovation!' ' Emma&Murphy,&Brian&Dixon! 2227' Experimental!Research!and!Emerging!Digital!Technologies!in!a!Collaborative! Product!And!Production!Process!for!a!Small!Jewelry!Business!' ' Natascha&Scagliusi,&Claudio&Freitas&de&Magalhaes,&Jorge&Roberto&Lopes&dos& & Santos! 2247' Exploring!Knowledge!Structure!of!Design!Management!from!the!View!of!Design! 3.0!' ' Jun&Cai,&Honghai&Li! 2264' A!Taxonomic!Structure!of!Target!Users!for!Design!Management!Knowledge! Learning!in!Academia' ' Gye&Young&KIM,&Ki&Young&NAM,&Brigitte&Borja&de&Mozota! 2289' Integrated!Architectural!Management!for!Group!Projects:!Pioneer!Practices!in! China!

' Junying&Zhang,&Xiaoshuo&Feng,&Chunhui&Ji,&Junyun&Bi,&And&Lisha&Yang&

2310' Is!Design!Thinking!the!New!TQM?!' ' Jeanne&Liedtka,&Randall&Salzman,&Daisy&Azer! 2327' Is!Service!Design!In!Demand?!' ' Qian&Sun,&Carolyn&Runcie! 2346' Making!It!Work;!Integrated!Academic!Practice! ' Mark&Bailey,&Neil&Smith! 2364' Rethinking!the!Design!of!Cross!Cultural!Spaces!in!Terms!Of!Proxemics!and! Anthropometric!Analysis!' ' Beatriz&Itzel&Cruz&Megchun,&Marwa&Istanbuli! 2401' The!CoICreation!Design!Framework!' ' Lauren&Amy&Fridlington,&Laura&Elizabeth&McKay,&Nicholas&Spencer,&Bruce&Watson! 2430' The!Impact!of!Gender!Imbalance!in!Lebanon!Design’!Practices:!! Dar!AlIHandasah.!' ' Roula&Al&Kadamani,&Kenneth&Amanor! 2456' Towards!a!Theory!of!Produced!Design!Space!' ' LeighTAnne&Hepburn! 2480' Using!UserICentred!Design!Research!Methods!to!Establish!Student! Expectations!of!Services!and!Resources.!Case!Study:!Michael!Crouch!Innovation! Centre,!UNSW!' ' ' Selena&Joy&Griffith&

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2506' Design!in!a!Connected!World:!Enmeshing!Technology!and!the!Creative!Process!' ' Fiona!Maciver,!Julian!Malins! 2527' Effect!of!Emotions!on!Design!Project!Management!' ' Amic&G.&HO! 2543' Operation!Compass:!Riding!Shotgun!in!the!Fight!Against!Human!Trafficking!' ' Lisa&E&Mercer! 2559' Teaching!Design!Management:!Synergies!Between!Studio!and!Business! Pedagogy!' ' Jessica&Jacobs! '

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(23)

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(24)

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(25)

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(26)

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(27)

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(29)

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