Handling the Complexity of Design Support Programmes. An interpretative framework for barriers and drivers to introducing design innovation into Brazilian MSMEs

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ADVANCEMENTS

IN DESIGN RESEARCH

11 PhD theses on Design as we do in POLIMI

edited by Lucia Rampino and Ilaria Mariani

In October 1998, on the occasion of the first conference on design edu-cation, Richard Buchanan, then Director of The School of Design at Carne-gie Mellon University, envisioned doctoral education in Design as a “neoteric enterprise”, aimed at finding novel ways of addressing the new problems, “thereby creating a new body of learning and knowledge”. Twenty years after, these words can still be shared: the new problems af-fecting our globalised, bewildered and worried society are growing in num-bers and in complexity, and novel ways of sorting them out are more sought-after than ever.

The present book is part of a series that, since 2017, documents the pro-duction of the Politecnico di Milano Design Programme, presenting a sum-mary of the doctoral theses defended each year. Eleven essays are here gathered into four sections: Design Education; Collaborative Processes; Cul-tural and Creative Companies; Technology for Social Change.

In the variety of the researched topics, a common trait can be found in the continuous need of updated ways of addressing complex problems. It is such need that drives the evolving boundaries of design research forward, not just within our Doctoral Programme, but within all the national and in-ternational Doctoral Programmes in Design we are acquainted with.

Lucia Rampino is an Associate Professor at Politecnico di Milano, Depar-tment of Design. In her research activity, she explores theories of design and the nature of design processes, in particular as they pertain to knowledge creation and product innovation. She has taken part in various research pro-jects and serves as reviewer for both Design Journals and Conferences. Since 2009, she is on the Design PhD Faculty of Politecnico di Milano.

Ilaria Mariani, PhD in Design, is Contract Professor at the School of Design, and post-doc Research Fellow at the Department of Design, Politecnico di Mi-lano. She designs and researches games (physical, digital and hybrid) and interactive narratives as complex systems for communication, learning and social innovation, focusing on assessing their impact on users. On such topics, she has been taking part in national and international research projects, and she has been often involved in organizing conferences, reviewing journal and conference articles.

7000.486

L. RAMPINO,

I. MARIANI

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EMENT

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DESIGN

RESEARC

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FrancoAngeli

La passione per le conoscenze

ISBN 978-88-917-7229-9

FRANCOANGELI DESIGN INTERNATIONAL

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ADVANCEMENTS

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11 PhD theses on Design as we do in POLIMI

edited by Lucia Rampino and Ilaria Mariani

FRANCOANGELI DESIGN INTERNATIONAL

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Handling the Complexity of Design Support

Programmes. An interpretative framework

for barriers and drivers to introducing design

innovation into Brazilian MSMEs

Mariana Fonseca Braga and Francesco Zurlo Department of Design, Politecnico di Milano

Abstract

-vation, contributing to underpinning strategies in order to harness drivers

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-Introduction This study1 -et al. -et al. et al. -et al. et al. et al.

-gies, keeping people at its core throughout its process, constitutes one path to

-1

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-127

-proach at project level, including:

• • • • • •

-universities, think tanks and consultants that are increasingly engaging with

-ing2

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-et al. -et al. et al. Research contents

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129

-vations that lead organisations and countries to invest in design. The diverse value views that have been connected to design based on a literature review

-universal regarding design approach and practice is provided. This outlook et al.

et al.,

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-Thus, in this study, design is considered a worldwide practice that can be

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-131

-ipatory observations and the literature review. The literature review includ-ed topics which were selectinclud-ed considering the potential to contribute to the

-and drivers’ visualisation -and analysis.

Fig. 1 – An interpretative framework for barriers and drivers to design innovation at three levels

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-133

-Findings

that agree and attend to each other’s needs which should be set out in order

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-Fig. 3 – New, mentioned, and not mentioned barriers at each level.

Fig. 4 – New, mentioned, and not mentioned drivers at each level.

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-be overlooked, as well as solving issues regarding design concepts and

con-Fig. 5 – Design support programmes’ metamodel.

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-• • • •

• the actors are design-aware and build on appropriate education and skills to lead design innovation.

authors and have a look at this PhD dissertation to explore further details.

References

Design Management Absorption Model – A Framework to Describe the

rience Pro

ceedings of the 1st Cambridge Academic Design Management Conference

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www.world-137

Design matters for management

Managing as designing

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Compendium on International and Regional Bodies: -Orga nization Studies, 29 www.keepeek. -28, 2018. Development

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Overcrowded: designing meaningful products in a world awash with ideas

Handling the Complexity of Design Support Programmes. An interpretative framework for barriers and drivers to introducing design innovation into Brazilian MSMEs

ADVANCEMENTS

IN DESIGN RESEARCH

7000.486

L. RAMPINO,

I.

MARIANI

AD

VANC

EMENT

S

IN

DESIGN

RESEARC

H

FrancoAngeli

D.I.

ADVANCEMENTS

IN DESIGN RESEARCH

Contents

Handling the Complexity of Design Support

Programmes. An interpretative framework

for barriers and drivers to introducing design

innovation into Brazilian MSMEs