Africa orientale: a novembre a Nairobi la seconda edizione East AfricaRail

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INVESTMENT AND DEVELOPMENT FOR RAIL OPERATORS, END-USERS, GOVERNMENT AND INVESTORS IN EAST AFRICA

www.terrapinn.com/EArail

Part of:

21 – 22 NOVEMBER 2018

Intercontinental Hotel, Nairobi, Kenya

Created by:

/africarail #EArail

Participating operators:

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The Big Idea

WHY EAST AFRICA RAIL?

With over US$100 Billion being invested into the region, our customers are continuously looking to drive revenues, deliver more secure and reliable services, streamline operational efficiencies and invest in new solutions. East Africa Rail will put you in front of key buyers in the region. It will also allow you to network and be the first to hear about the upcoming projects.

East Africa Rail will:

• Assist operators to meet and network with their key customers

• Provide a regional platform for vendors to meet local buyers

• Match solution providers with buyers

• Help vendors expand their market share into East Africa

• Assist operators in creating bankable projects which will attract investors

• Provide a marketplace where business gets done

• Promote the development of East Africa’s railways

East Africa Rail focuses on everything that the buyer market needs to know:

• How to improve service and support to railway users and major customers

• How to invest and roll out major expansion plans and maintain or upgrade existing railways

• How to establish & maintain safer and more efficient operations

• How to deliver ROI from existing and new projects

• How to identify and evaluate new technologies and solutions & equipment

AFRICA RAIL, AFRICA’S LONGEST RUNNING AND MOST

SUCCESSFUL RAILWAYS CONFERENCE AND EXHIBITION EXPANDS ITS FOOTPRINT INTO EAST AFRICA.

TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

East Africa Rail is where railway operators, authorities, government and end-users come together to learn, network and do business. We bring together your customers in East Africa to find solutions to their challenges. It’s where they open the doors to fantastic opportunities in the railway industry. It’s where they form new, lucrative relationships & partnerships.

And it’s where they source and invest in new railway solutions.

The EAST Africa Rail story

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OPPORTUNITY

THE EAST AFRICAN RAIL TANZANIA

PROJECT:

Standard-gauge railway

PROJECT DESCRIPTION:

TANZANIA’s president Mr John Magufuli officially

launched construction on April 12 of the first phase of the country’s 2561km standard-gauge railway project which will eventually link the Indian Ocean port of Dar es Salaam with Mwanza on Lake Victoria and Kigoma on Lake Tanganyika, as well as neighboring Rwanda and Burundi.

The 205km first phase will run from Dar es Salaam to Morogoro and is expected to be completed October 2019

COMPLETION:

Implemented

INVESTMENT:

US$1, 2 billion

PROJECT:

Upgrading the existing 970km narrow-gauge railway to a standard gauge

PROJECT DESCRIPTION:

Railway from Dar es Salaam to Isaka in northern Tanzania and Kigali in Rwanda with a link from Keza to Musongati in Burundi. The line will be built primarily for freight trains with a 32.4 tonne axle load, though some passenger services will also be available.

STAGE IN PROJECT:

Implemented

INVESTMENT:

US$7, 6 billion

PROJECT:

Tanzania builds an electric railway

PROJECT DESCRIPTION:

Tanzania said its electric railway has been designed to support a maximum speed of 160km per hour for passenger trains and 120km per hour for freight. It is expected to be complete within 30 months. In every hour, the Tanzanian train would cover an extra stretch of 40 kilometres ahead of the Kenyan train. Besides speed, Tanzania’s line also appears to be slightly superior since it is electric. At US$1.92 billion, which translates to about Sh192 billion at current exchange rates, Tanzania appears to have secured the cheapest railway construction deal in the region, given that it will be spending nearly half of what Kenya spent to build the first phase from Mombasa to Nairobi.

STAGE IN PROJECT:

Implemented

INVESTMENT:

US$1, 92 billion

PROJECT:

1000km line from mining endeavors in southern Tanzania to the port of Mtwara

COMPLETION:

Planning

INVESTMENT:

US$1, 4 billion

FINANCIAL AND OTHER PARTIES:

Over the next five years through a range of commercial loans, Tanzania plans to inject US$14.2-billion into its rail network.

TANZANIA AND UGANDA

PROJECT:

Mwanza Port Multi-Modal Transport Route & National Transport Improvement Programme

STAGE IN PROJECT CYCLE:

Conceptual

PROJECT DESCRIPTION:

The governments of Tanzania and Uganda have signed a Memorandum of Understanding (MOU) on the joint ministerial cooperation and improvement of ports, inland waterways and railway transport in order to increase transit trade between the two countries. The agreement will see the re-opening of the multi-modal transport

route from the Dar es Salaam Port to Port Bell in Kampala via the Mwanza Port through the use of trains and Wagon Ferry services. In addition, the Tanzania Port Authority (TPA) and Uganda Railways Corporation (URC) will work together to renovate the Kampala ICD and improve the Port Bell operations.

INVESTMENT:

Unstated.

FINANCIAL & OTHER PARTIES:

Tanzania Ministry of Works, Transport and

Communications. Uganda Ministry of Works & Transport.

Tanzania Port Authority (TPA). Uganda Railways Corporation (URC).

UGANDA

BURUNDI

KENYA ETHIOPIA

RWANDA

TANZANIA

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KENYA

PROJECT:

Nairobi-Mombasa Madaraka Express railway

PROJECT DESCRIPTION:

The 470km (290 miles) line is part of China’s Belt and Road initiative of massive global infrastructure projects.

The railway is supposed to eventually connect land- locked South Sudan, eastern Democratic Republic of Congo, Rwanda, Burundi and Ethiopia to the Indian Ocean.

STAGE IN PROJECT:

Implemented

INVESTMENT:

US$6.8 billion

FINANCIAL AND OTHER PARTNERS:

China recently endorsed a new deal with the Kenyan government.

PROJECT:

Mombasa-Nairobi Standard Gauge Railway (SGR) line to Naivasha.

PROJECT DESCRIPTION:

Kenya’s standard gauge railway (SGR- is the first part of the broader Lamu Port-South Sudan-Ethiopia transport corridor), a new rail track that will stretch from Mombasa to Nairobi, is the most ambitious infrastructure project in the country since independence. The 609km-long line is expected to cost US$3.6-billion, with China’s Exim Bank footing 90% of the bill and the Kenyan government providing the other 10%.

STAGE IN PROJECT:

Completed.

INVESTMENT:

US$13.8 billion

FINANCIAL AND OTHER PARTNERS:

China recently endorsed a new deal with the Kenyan government to extend the Mombasa-Nairobi Standard Gauge Railway (SGR) line to Naivasha.

PROJECT:

USA-KENYA Transport accord for a corridor development

PROJECT DESCRIPTION:

During President Barack Obama’s visit to Kenya, a MoU was signed to develop a transport corridor connecting a new port at Lamu to Ethiopia and Southern Sudan.

The 1700km Lapsset Corridor project includes the construction railways, a pipeline, roads and an airport.

STAGE IN PROJECT:

Planning

STATUS:

Requires funding

PROJECT:

Connecting Nairobi to the Rift Valley town of Naivasha

PROJECT DESCRIPTION:

The US$1.5 billion Chinese-financed line is being built by China Road and Bridge Corporation and is an extension of a cross-country railway being constructed between the Indian Ocean port of Mombasa and the capital Nairobi.

That link is expected to reach Nairobi next year and open up to commercial services in mid-2017. The project makes up the first stage in a scheme that aims to extend to Uganda and other land-locked countries.

STAGE IN PROJECT:

Implemented

INVESTMENT:

US$1.5 Bln Railway Line

FINANCIAL AND OTHER PARTNERS:

The US$1.5 billion Chinese-financed line is being built by China Road and Bridge Corporation.

PROJECT:

Mombasa Island-Miritini Standard Gauge Railway (SGR) Station Road Network

STAGE IN PROJECT CYCLE:

Early Implementation

PROJECT DESCRIPTION:

A road network that will connect Mombasa Island and the Miritini Standard Gauge Railway (SGR) station is set to soon be under construction. The construction of the new road is to begin after the SGR operations are completed and it is aimed to enable people access to the Miritini terminus from the coastal Island and vice versa. The road will also connect to adjacent areas and gradually expand its network to the Moi International Airport and the town centre.

INVESTMENT:

Unstated.

FINANCIAL & OTHER PARTIES:

Kenya Rural Roads Authority (KeRRA). Kenya Railways.

PROJECT:

Standard Gauge Railway (SGR) Project

STAGE IN PROJECT CYCLE:

Pre-feasibility

PROJECT DESCRIPTION:

Kenya and Uganda have reached an agreement on the synchronisation of timelines and financing of the construction of the Naivasha to Kampala section of the Standard Gauge Railway (SGR) Project. Under the accord, the two countries have resolved that construction on this section should start simultaneously. The two countries have approached the Export and Import (EXIM) Bank of China to fund the project. Uganda’s Railway Master Plan has set out to construct the SGR line in phases, similar to Kenya’s model. The first phase, which will run 273km from Malaba to Kampala, is projected to cost US$ 2.3 billion. Construction is set to commence later this year and will be executed by China Harbour Engineering Company (CHEC). Kenya has achieved significant

milestones in the construction of their section of the SGR line. Construction on the Mombasa to Nairobi section of Kenya’s SGR network is 98% complete and will be commissioned on June 1, 18 2017. The track facilitated transportation of locomotives and passenger coaches from Mombasa to Nairobi is underway, and the laying of the track panels is complete. Kenya Railways Corporation (KRC) has signed commercial contracts with China Communications Construction Company (CCCC) for the construction of the Nairobi to Malaba section. Currently, the Relocation Action Plan is being implemented before construction commences.

INVESTMENT:

US$ 2.3 billion

FINANCIAL & OTHER PARTIES:

Export and Import (EXIM) Bank of China. China

Harbour Engineering Company (CHEC). Kenya Railways Corporation (KRC). China Communications Construction Company (CCCC).

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ETHIOPIA

PROJECT:

Awash Woldia/Hara Gebeya Railway

STAGE IN PROJECT CYCLE:

Implemented

PROJECT DESCRIPTION:

“The new railway line will connect northern Ethiopia with the country’s central region.”

The Ethiopian Government has been undertaking several transportation projects as part of a five-year growth and transformation plan (GTP), which aims to enhance the transportation network within the country by connecting to adjacent countries and ports. It will provide efficient mobility and improve the export and import activities, boosting the economic development. National Railway Network of Ethiopia (NRNE) is one of the several projects constituted in the plan.

ERC has recognised eight railway routes as significant for development. These routes will have a total length of approximately 5,060km, including buffer.

NRNE projects will be implemented in two phases. Phase one is composed of five railway projects, which include Addis Ababa – Djibouti Railway Project, Mekele – Woldia/

Hara Gebeya – Semera-Tadjourah Port Railway Project, Addis Ababa – Ijaji-Jimma-Dima, including Jimma – Bedele Railway Project, Awash-Kombolcha-Hara Gebeya Railway Project and Mojo-Shashemene-Arbaminich- Weyto Railway Project.

Phase two includes six projects, Jimma-Guraferda- Dima diorected to Boma, Ijaji-Nekemet-Assosa- Kumuruk, Mekele-Shire, Fenoteselam-Bahirdar- Wereta-Woldia, Wereta Azazo-Metema and Adama-Indeto-Gassera-Ginir.

INVESTMENT:

US$ 1.7 billion

FINANCIAL & OTHER PARTIES:

Yapi Merkezi. ABB is responsible for providing traction substations and auxiliary power supply for the new rail line. SYSTRA secured a contract to assemble a standard gauge electrified rail line that will connect Awash with Hara Gebeya in Ethiopia.

PROJECT:

Addis Ababa - Djibouti standard-gauge railway

PROJECT DESCRIPTION:

Turkish construction company Yapi Merkezi began work on the 375km Awash - Kombolcha - Weldiya line/Hara Gebeya line in February 2015 and the project is now 57%-complete. By the end of June 250km of track had been laid and ERC expects the first test run to take place at the southern end of the line next month. The project includes the construction of 12 tunnels totalling 10km, as well as 65 bridges, and 824 culverts.

STAGE IN PROJECT:

Implemented

INVESTMENT:

Unstated

RWANDA, BURUNDI, TANZANIA

PROJECT:

Tanzania-Rwanda railway

PROJECT DESCRIPTION:

The new contract relates to the 300km section of line between Dar and Morogoro. Construction is expected to take 30 months on the US$1.1bn project. This seems expensive for the length of line involved but includes the port and Dar es Salaam city infrastructure, so the remaining three sections as far as Kigali

are expected to be completed at a lower cost per kilometre. The three tenders are expected to close by mid-2019, so construction work is expected to place simultaneously on all four stretches, creating a great deal of employment in the process. The second contract will relate to the 336km section from Morogoro to the ostensible Tanzanian capital Dodoma.

STAGE IN PROJECT:

Implemented

INVESTMENT:

US$1, 1 billion

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GET INVOLVED IN THE FAST GROWING RAIL MARKET- TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

ETHIOPIA, DJIBOUTI

PROJECT:

Electric Transnational Railway

INVESTMENT:

US$ 4 billion

STAGE IN PROJECT CYCLE:

Completed

PROJECT DESCRIPTION:

The first electric transnational railway in Africa went into operation from Djibouti City to Addis Ababa, Ethiopia. The US$ 14 billion project was funded by Chinese investors.

The line is said to assist the two countries to optimise trade by cutting the travel time between the two countries. The journey is a three to four day by truck, and just 12 hours via the new rail line.

FINANCIAL & OTHER PARTIES:

Chinese investors. Ethiopian Railways Corporation.

Zambia

PROJECT:

Chingola - Solwezi Railway Extension

STAGE IN PROJECT CYCLE:

Implemented

PROJECT DESCRIPTION:

The project involves the extension of Chingola - Solwezi Railway to the border with Angola at Jimbe, to service new mines in the Copperbelt. Angola has already construction from Luena on the Lobito Corridor towards Jimbe (Angola/Zambia border). This will see full rail service on the Lobito Corridor.

INVESTMENT:

US$ 300 Million

FINANCIAL & OTHER PARTIES:

Unstated

UGANDA

PROJECT:

Gulu Railway Station Logistics Hub

STAGE IN PROJECT CYCLE:

Pre-feasibility 15

PROJECT DESCRIPTION:

The Government of Uganda is set to construct the first logistics hub at the Gulu Railway Station. The logistics hub will primarily target the markets in South Sudan through Alegu and the Democratic Republic of Congo (DRC) through West Nile. South Sudan and the DRC are Uganda’s largest export markets. The cost of the project is estimated to be US$8.6 million. US$5.6 million is available through a public-private partnership (PPP) between DFID and TradeMark East Africa. The hub will be constructed on at least 24 acres which will be provided by the government. A pre-feasibility study for the project has already been completed and designs are expected to be completed by the end of 2017.

INVESTMENT:

US$8.6 million

FINANCIAL & OTHER PARTIES:

Uganda Ministry of Works and Transport. DFID.

TradeMark East Africa.

PROJECT:

Electric railway line

PROJECT DESCRIPTION:

Uganda and Tanzania have decided to have their new standard gauge railway lines built with electric capability, as they plan to eventually upgrade to electric trains when energy supply needs are eventually met.

STAGE IN PROJECT:

Planning

INVESTMENT:

Unstated

PROJECT:

Uganda-Rwanda railway

PROJECT DESCRIPTION:

The first section of the planned 1, 435mm gauge railways from Mombasa through Kenya and Uganda to Rwanda is currently under construction with its first phase underway.

STAGE IN PROJECT:

Planned

INVESTMENT:

Unstated

PROJECT:

Kampala-Port Bell Railway Line

STAGE IN PROJECT CYCLE:

Early Implementation

PROJECT DESCRIPTION:

The Ministry of Works and Transport is to refurbish the 9KM Kampala-Port Bell Railway Line, which is expected to boost regional trade. The Government has set aside Sh2 billion (US$548 260). In order to fast-track the repairs of the railway line, Tanzania and Uganda signed a memorandum of agreement, with Tanzania leasing some of the locomotives to be used to revive the track as Uganda procures its own.

INVESTMENT:

US$548 260

FINANCIAL & OTHER PARTIES:

Uganda Ministry of Works and Transport. Government of Tanzania.

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TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

WHO ATTENDS

INDUSTRY BY REGION

INVESTMENT AND DEVELOPMENT FOR RAIL OPERATORS, END-USERS, GOVERNMENT AND INVESTORS IN EAST AFRICA IT FOCUSSES ON EVERYTHING THE SECTOR NEEDS TO KNOW:

15%

10%

20%

REST OF AFRICA

15%

REST OF THE WORLD

UGANDA KENYA ETHIOPIA

RWANDA

TANZANIA

10%

15%

END-END USERS

20 ^%

VENDORS

35 ^%

OPERATORS

30 ^%

GOVERNMENT

15 ^%

JOB TITLES:

10%

10% 10%

25% 25%

20%

CxO’s

Technical Engineers Chief Engineers

Middle Management

Senior Management Managing Directors & GMs

WHO WILL YOU MEET:

Chairman Head of Operations

Head of Planning

Head of Rail

Head of Operations

Head of procurement

Head of logistics

Head of freight

Head of signalling Head of rolling stock CEO, CFO and COO Ministers

Chief Engineers Technical Engineers

WHO SHOULD SPONSOR OR EXHIBIT?

• ENGINEERING AND CONSULTING

• ROLLING STOCK & COMPONENTS

• SIGNALLING, TELECOMMUNICATIONS & IT

• ENTERPRISE & ASSET MANAGEMENT SYSTEMS

• EQUIPMENT AND MAINTENANCE SERVICES

• TRACK AND STATION INFRASTRUCTURE

• TICKETING SYSTEMS

• LEGAL AND FINANCIAL SERVICES

• TUNNELLING AND CONSTRUCTION

• FREIGHT & LOGISTICS SERVICES

• SAFETY AND SECURITY

Vendors End-users

Investors/Financiers Government

Rail Operators / Authorities / Concessions

KEY INDUSTRIES:

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TRACK 1 TRACK 2

BIG PICTURE - THE RELATIONSHIP (RAIL PORTS), INTERDEPENDENCE DEVELOPMENT

OPERATIONAL EFFICIENCY REGIONAL LOGISTICS HUBS FINANCE AND INVESTMENT (FOR BOTH)

REGIONAL INTEGRATION END USER NEEDS

INFRASTRUCTURE DEVELOPMENT

SAFETY PARTNERSHIPS, TRADE AND OPERATING COSTS

CROSS BORDER PARTNERSHIPS MEGA PROJECTS

INTERMODAL REGULATION AND REFORM

COUNTRY SPOTLIGHTS COUNTRY SPOTLIGHTS

CROSS BORDER TRADE

RAIL PORTS

AGENDA

AT A GLANCE

TO SPONSOR A SPEAKING SLOT CALL ATHENA MAHARAJ ON

+27 11 516 4075 OR EMAIL [email protected]

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CONFERENCE SPEAKERS

Get your message in front of our most important 150 senior execs from operators, end users and government. Inspire, educate and influence the minds of the decision makers who genuinely have power over the East African rail industry.

THE KEYNOTE CONFERENCE PLAYS HOST TO THE MOST

INNOVATIVE THINKERS, INDUSTRY LEADERS AND VISIONARY TRAILBLAZERS RESHAPING THE EAST AFRICAN RAIL LANDSCAPE.

WE HAVE LIMITED PRESENTATIONS AVAILABLE IN THE KEYNOTE

CONFERENCE RESERVED FOR GOLD AND PLATINUM LEVEL SPONSORS ONLY. CONTACT [email protected] FOR MORE DETAILS.

Host a 40 minute roundtable session with your 15 hottest prospects

Presentations and roundtables are a proven platform which:

THE PAST

PEER-TO-PEER ROUNDTABLES BRING TOGETHER SMALLER INTIMATE WORKING GROUPS OF DECISION MAKERS TO SHARE IDEAS, DEBATE AND FIND SOLUTIONS TO THE MOST PRESSING CHALLENGES, AND BIGGEST OPPORTUNITIES THAT THE INDUSTRY FACES.

• Allow you to showcase your highest profile global case studies

• Demonstrate thought leadership

• Educate prospects on why you and not the competition

• Build brand and capability awareness

• Place you in front of our very best buyers

If you see value in having a more consultative approach to understand the needs and challenges of your potential customers, then you need to be leading one of these high profile roundtables.

Roundtables are allocated on a first come first serve basis as part of the Gold and Silver+ level sponsorship packages.

Charles Kateeba Ag. Managing Director,

Uganda Railways

Angela Ndambuki CEO, The Kenya National

Chamber of Commerce

& Industry

Shewangizaw Kifle Mulugeta Director: Business Development, Ethiopian

Railways Coproration

Paul Runge Chief Executive Officer,

Africa House

Jean Nepo Ndayambaje Railway & Cable Car Dvpt Senior Engineer,

Rwanda Transport Development Agency

Mumina Wa-Kyendo Chief Transport Engineer, AfDB

Ankala Saibaba Chief Engineer, Indian

Railways

George Magai Director of Trade &

Markets, Alliance for Commodity Trade in Eastern & Southern Africa, COMESA Argent Chuula

Chief Executive Officer, Alliance for Commodity Trade in Eastern &

Southern Africa, COMESA

Fuad Abudallah Regional General Manager, Tazara

Paul Kabaale GM Safety, Rift Valley

Railways

Wamuka Mwamuka Regional Executive, Business Developer,

Transnet

Michael Kisaka Director Railway Regulation, Sumatra

Howard Rosen Chairman, Rail Working

Group

Steve N. Mogere Infrastructure and Evaluation Advisor, Japan International

Cooperation Agency(JICA)

Eng. Solomon Ouna Technical Advisor on SGR, Kenya Railways

George Sunguh Managing Editor,

PMAESA Essam Selim

Chairman and Former MD, Egyptian Railways Maintenance & Servces

Atanas K Maina Managing Director,

Kenya Railways Corporation

Hannah Vowles Head of International Trade, Department for

International Trade

Solomon Eshetu Director General, Ethio-

Djibouti Railways

Yehualashet Jemere Railway Engineer and

Project Execution Department Chief Officer, Ethiopian Railway Corporation

SIlver Kasuku Director General & CEO,

LAPSSETS

Patrick Rusongoza Senior Presidential Advisor, Government Of

Uganda James Nganga

Infrastructure Director, TradeMark East Africa

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RELATIONSHIPS MATTER, THAT’S WHY WE INVEST A LOT OF TIME AND MONEY INTO BUILDING THEM WITH YOUR POTENTIAL CLIENTS. WE CAN HELP DELIVER THEM TO YOUR STAND ON THE DAY OF THE EVENT. EAST AFRICA RAIL IS A SALES AND MARKETING TOOL. IT’S NOT A ‘NICE TO HAVE’, IT’S AN ESSENTIAL PLATFORM THAT IS DESIGNED TO HELP YOU MEET BUYERS, INFLUENCE SALES AND CLOSE BUSINESS.

GUARANTEED MEETINGS WITH BUYERS

Our 1-2-1 partnering program (available to sponsors only) means that you get to arrive at the event knowing exactly who your top sales guys will be sitting down with over the next two days.

We match our buyers with the sponsors who have the solutions that our buyers are looking to invest in, it really is that simple.

SPEED NETWORKING

In one 30minute intensive networking session, you get to put a face to all those names that you want to meet with again during the event. Get their business card, suggest a time to meet and then move on to the next potential hot lead.

LET US DELIVER YOUR WISH LIST OF PROSPECTS

Give us your wishlist of the regional clients and prospects that you would like us to invite so that you can meet them at the event. We ask for this list at least 6 weeks out to give our team the lead time to do what they do best - deliver you your wishlist.

LEAD GENERATION

Need to do more to reinforce your brand and drive inbound leads? Then sponsor and access our digital content marketing campaign. We use eBooks, social marketing and our www.

totalrail.org industry blog to drive leads to you all year round.

ENGAGE

With leading african buyers

Let us do what we do best and get you shaking hands and sitting down with the biggest investors of your solutions, here’s just a few ways that we can help.

TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

MEET AND

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Benefits of exhibiting:

• Spend time and host our biggest buyers on your stand

• Talk to multiple decision makers in just two days

• Present to large decision making units shortening sales cycles

• Raise your brand and grow market knowledge around ‘why you?’

• Cross sell and up-sell to existing clients

• Close deals and progress stalled pipeline

• Meet new prospects and satisfy your lead generation KPI’s

• Launch new products

• Get the inside track on the next round of RFQ’s

WITH OVER 300 POTENTIAL CUSTOMERS TO DO BUSINESS WITH, YOUR EXHIBITION STAND NEEDS TO BE AT THE HEART OF THIS SALES AND MARKETING PLATFORM. EAST AFRICA RAIL IS YOUR GATEWAY TO GROWING SALES IN THE EAST AFRICAN MARKET, SO USE IT EFFECTIVELY.

TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

showcase

Do business with clients, prospects and partners

THE EXHIBITION

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The Kenya National Chamber of Commerce and Industry (KNCCI), is a non-profit, autonomous, private sector institution and membership based organization (BMO). The Chamber was established in 1965 from the amalgamation of the then three existing Chambers of Commerce; the Asian, African and European Chamber, to protect and develop the interests of the business community in Kenya.

KNCCI has a countrywide outreach of 47 County Chapters and has signed a Memorandum of Understanding (MoU) with the council of governors to promote trade and investment in the County. The Chamber also works in close collaboration with the government, stakeholders and business development organizations internationally.

KNCCI furthermore, advocates for the creation of a favorable commercial, trade and investment environment that supports enterprise expansion. The membership of KNCCI constitutes small, micro enterprises (MSE’s), medium and large enterprises. Since the re-launch, our key achievements have been in economic diplomacy and advocacy both at the National and County levels.

ABOUT US

OUR VISION

OUR MISSION

OUR CORE VALUES

A VIBRANT AND PROSPEROUS BUSINESS COMMUNITY

TO FACILITATE AND PROMOTE A SUSTAINABLE BUSINESS ENVIRONMENT FOR ECONOMIC GROWTH AND PROSPERITY

INTEGRITY, TEAMWORK, PARTNERSHIP, QUALITY SERVICE, INNOVATION AND CREATIVITY

1 2 3

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ABOUT US

KNCCI is a NON-PROFIT, autonomous, private sector institution and membership based organization. Its overall mandate is increasing trade and industry towards the attainment of the Vision 2030 ideals and subsequent economic development of the county is derived and anchored in organizations/companies.

The Chamber has a nationwide reach of over 14,000 members that are drawn from all sectors of the economy , comprising of corporates (multinationals and local) and growth oriented SMEs

KENYA NATIONAL CHAMBER OF COMMERCE & INDUSTRY

THANK YOU

to our exhibitors and partners

EXHIBITORS:

ASSOCIATIONS:

MEDIA PARTNERS:

TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

WEBSITE

Our website is fully responsive and is updated regularly

EMAIL MARKETING

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database.

DIGITAL ADVERTISING

A comprehensive digital campaign will be run using google and facebook extensively.

SOCIAL MARKETING

Blog posts and event alerts are regularly posted to our dedicated facebook page, twitter feed and linkedIn group, and they are posted to relevant 3rd party groups and pages.

PRESS AND 3RD PARTY CAMPAIGN

We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up to the event.

DIRECT SALES

Our dedicated direct sales team ensures that no lead is left unconverted.

As a sponsor or exhibitor at East Africa Rail you can leverage our marketing campaign:

• Your logo will be prominent on all marketing materials

• You can benefit from our inbound marketing machine and post your blogs and content to the site

Our marketing campaign kicks off twelve months out and is a fully integrated digital campaign using a variety of channels:

TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL [email protected]

INTEGRATED

Marketing campaign

A YEAR ROUND

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Sponsor & Exhibitor packages

POSITION YOUR BUSINESS AS A DEFINITIVE INDUSTRY LEADER.

EXTENSIVE BRANDING BENEFITS

• Logo to appear on front cover of conference brochure

• Logo, plus a 120 word write up, to appear inside of the conference brochure

• Logo to appear on the event web page with hyperlink through to your web site. (Business partners are requested to reciprocate this benefit)

• Logo to appear on all print media advertising done to promote the event

• A full page advertisement in conference brochure

• Platinum level sponsor positioning across the entire event CONFERENCE BENEFITS

• Opening address in the VIP conference

• 20 minute presentation in the VIP conference OR host a round table discussion

• 10 complimentary delegate passes for the conference will be made available to your company’s staff or corporate guests

• Additional tickets for the conference will be available at less 15%

• Insert 1 x A4 sheets (your corporate brochure, promotional material etc) into all conference delegate files

SIGNAGE BENEFITS

• 2 free standing banner (2m x 1m) inside the conference room

• 1 free standing banner (2m x 1m) in the conference registration area (Banners supplied by sponsor) BUSINESS ZONE BENEFITS

• 18m² of shell scheme display area space in a prime position

POST-EVENT MARKETING BENEFITS

• Full conference delegate list

• Post event report with an in-depth analysis of the event MAILING BENEFITS

• Terrapinn will invite your key clients and prospects to the event. Your company will be entitled to provide Terrapinn with mailing lists of potential delegates for this purpose.

• Personalised HTML mailing of event brochure to your client list

NETWORKING BENEFITS

• Facilitated meetings. Our dedicated team of Account Managers will work closely with you to arrange 1-2-1 business meetings at the event

REAP THE REWARDS OF A WIDE-RANGING SERIES OF INTEGRATED PROMOTIONAL BENEFITS - BEFORE, DURING AND AFTER THE EVENT. YOUR CHANCE TO RAISE YOUR PROFILE, DEMONSTRATE EXPERTISE AND DIRECTLY GENERATE SALES AMONG YOUR KEY VERTICAL TARGET MARKETS.

• Logo, plus a 90 word write up, to appear inside of the conference brochure

• Logo to appear on the event web page with hyperlink through to your web site. (Business partners are requested to reciprocate this benefit)

• A half page advertisement in conference brochure

• Gold level sponsor positioning across the entire event CONFERENCE BENEFITS

• 20 minute presentation in the VIP conference streams OR host a round table discussion

• Insert 1 x A4 sheets (your corporate brochure, promotional material etc) into all conference delegate files

• 1 free standing banner (2m x 1m) inside the conference room

• 1 free standing banner (2m x 1m) in the conference registration area. (Banners supplied by sponsor) BUSINESS ZONE BENEFITS

MAILING BENEFITS

Platinum Partner Gold Partner

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Sponsor & Exhibitor packages

REAP THE REWARDS OF A WIDE-RANGING SERIES OF INTEGRATED PROMOTIONAL BENEFITS - BEFORE, DURING AND AFTER THE EVENT. YOUR CHANCE TO RAISE PROFILE, DEMONSTRATE EXPERTISE AND DIRECTLY GENERATE SALES AMONG YOUR KEY VERTICAL TARGET MARKETS.

• Logo, plus a 60 word write up, to appear inside of the conference brochures

• Logo to appear on the event web page with hyperlink through to your web site. (Business partners are requested reciprocate this benefit)

• A quarter page advertisement in conference brochure

• Silver level sponsor positioning across the entire event CONFERENCE BENEFITS

• Moderate a round table discussion in conference

• 1 x A4 sheet (your corporate brochure, promotional material etc) into all conference delegate files

• 1 free standing banner (2m x 1m) in the conference registration area. (Banners supplied by sponsor) BUSINESS ZONE BENEFITS

MAILING BENEFITS

BRANDING BENEFITS

• Logo on event brochure

• Logo on event website with a link to your profile and website

EXHIBITION BENEFITS

• Exhibition Space (Shell Scheme) available in 12m², 9m², 6m² and 4m²

• 2 VIP Conference Passes for your clients/prospective to attend the two day conference as well as all additional networking opportunities

• Invite to the cocktail networking function

Silver Partner Exhibition Packages:

Registration Sponsor

Lanyard Sponsor

Delegate Bag Sponsor

Cocktail evening sponsor

• This high-visibility sponsorship places your brand in front of every influential event participant as they register through all entrances to the event. The sponsor’s logo is prominent on registration area signage, the sign-in computers and surrounding event signage, gaining maximum exposure and ensuring the sponsor welcomes every partaker through the doors.

• A cost effective way to target potential customers during the event. Be the first to engage with customer’s onsite.

• Widest possible reach of branding with entrance badges attached to your company lanyard. Each and every one of the number visitors will be wearing your lanyard for the duration of the event. (Lanyards must be provided by sponsor)

• In addition to lanyards, a bag is one of the few pieces of collateral at the show that every single attendee is guaranteed to see.

• Get your logo affiliated with this regional show and guarantee exposure to every buyer at the event.

• Bags supplied by sponsor.

• Official Host of the cocktail function on the evening of day 1

• The sponsor shall be entitled to give a welcome address to all conference delegates and cocktail guests either at the opening of the cocktail function or at the end of the conference proceeding, just prior to the opening of the function

• The sponsor shall enjoy the right to print delegate invitations and Terrapinn will include these in the conference delegate bags

• The sponsor shall be entitled to brand the designated cocktail function area to heighten brand awareness and corporate presence

• The sponsor shall be entitled to provide entertainment for the evening.

• The sponsor may invite guests of their own to attend the cocktail function.

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