LITERATURE REFERENCES
Ahmed, M., Shafiq, S. (2014) The impact of organizational culture on organizational performance:
a case study of telecom sector, Global Journal of management and business research:
administration and management, Vol. 14, Issue 3
Alas, R., Übius, Ü. (2009) Organizational culture types as predictors of corporate social responsibility. Engineering economics, No 1
Alhorr, H.A., Singh, N., Kim, S. H. (2010) E-commerce on the global platform: strategic insights on the localization – standardization perspective. Journal of Electronic Commerce
Research, Vol. 11, No 1
Armstrong, G., Kotler, P. (2015) Principles of marketing, 16th Edition, Pearson.
Azuayi, R. (2016) Internationalization Strategies for Global Companies: A Case Study of Arla Foods, Denmark. J Account Mark 5: 191. doi:10.4172/2168-9601.1000191
Barry, T.E., Howard, D.J., (1990) A review and critique of the hierarchy of effects in advertising.
International Journal of Advertising, 9: 121-135.
Bateson, J. E.G. (1992) Managing Services Marketing: Text and Readings. Second Edition. The Dryden Press
Benoit, S. (2010). Characteristics of services – a new approach uncovers their value. Journal of Services Marketing. 24. 359-368.
Bissonnette, J., Brunelle, E. (2015) Legal or Profitable? Spotify: The Challenges of an Online Music Service. International Journal Case of Studies in Management. Vol.13, Issue 3. HEC Montréal
Bitner, M.J., Gremler, D.D., Zeithaml, V.A. (2010) Services Marketing Strategy in Wiley
International Encyclopedia of marketing: marketing strategy, Vol.1, Robert A. Peterson and Roger A. Kerin, eds. Chichester, UK: John Wiley&Sons, 208-218.
Bitner, M.J. The evolution of the services marketing mix and its relationship to service quality in Brown, S.W., Gummesson, E., Edvardsson, B. and Gustavsson, B. (Eds) (1991), Service Quality: Multidisciplinary and Multinational Perspectives, Lexington Books, Lexington, MA.
Blomstermo, A., Deo Sharma, A., Sallis, J. (2006) Choice of foreign market entry mode in service firms, International Marketing Review, Vol.23 Issue:2
Boniface C. Madu. (2012) Organization culture as driver of competitive advantage. Journal of academic and business ethics.
Boyle, R., O’Donnell, O. (2008) Understanding and managing organizational culture. Institute of public Administration, Dublin
Chaffey, D., Ellis-Chadwick, F. (2012) Digital Marketing: strategy, implementation and practice, fifth edition, Pearson.
Chu, S. C. The role of culture in electronic word-of-mouth communication in Rodgers, S., Thorson, E. (2017) Digital advertising: theory and research, third edition. Taylor & Francis.
Constantinides, E., Fountain, S.J. (2008) Web 2.0: Conceptual foundations and marketing issues.
Journal of Direct, Data and Digital Marketing Practice. Palgrave Macmillan Ltd.
Coleman, J. (2013) Organizational culture: six components of a great corporate culture. Harvard Business Review
Daly, A., Mcdonnell, J. (2017) Marketing services internationally-a rich topic for much needed research. National University of Ireland, Galway
Deshpande, R., Webstaer, F. E. Jr. (1989) Organizational culture and marketing: defining the research agenda. The journal of marketing, Vol. 53, No 1, pp.3-15
Eriksson, M. (2013) International services marketing: a case study of Gammaknife surgery in Argentina. University of Gävle, Sweden
Friedman, T.L. (1999) The lexus and the olive tree, Farrar, Straus and Giroux, LLC, New York Fregidou – Malama, M., Hyder, A. S. (2013) Impact of culture on marketing of health services –
Elekta in Brazil. International Business Review 24 (2015) 530-540
Gabbott, M., Piet van Helsdingen, H. K. (2006) Services Marketing Management: A Strategic Perspective. Second edition. John Wiley&Sons Ltd
Green, M.C., Keegan, W.J. (2012) Global marketing, Pearson
Griffin, R.W., Putsay, M. W. (2013) International Business. Seventh Edition. Pearson Education Ltd
Groenroos, C. (1999) Internationalization strategies for services. Journal of Services Marketing, 13, 290-297.
Groenroos, C. (1990) Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. Journal of Business Research, Vol. 20, Issue 1
Halder, B., Kapoor, R., Paul, J. (2011) Services marketing: concepts and practices, Tata McGraw Hill Private Limited, New Delhi
Haron, A.J. (2016) Standardized Versus Localized Strategy: The Role of Cultural Patterns in Society on Consumption and Market Research. Business Department, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates
Herbig, P.A. (2003) Marketing interculturale. Apogeo, Milano
Hofstede, G., Hofstede G. J., Minkov, M. (2010) Culture and organizations: software of the mind.
Intercultural cooperation and its importance for survival. Third edition, Mc Graw Hill.
Hollensen, S. (2016) Global marketing, Seventh Edition. Pearson
Hungenberg, H. (2008) The long tail of social networking: revenue models of social networking sites. European Management Journal, Vol. 26, Issue 3, Pages 199-211
Johanson, J., Vahlne, J.E. (2009) The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership, Journal of International Business Studies, Vol. 40 No. 9, pp. 1411-1431.
Kapp, M., Zander, M.F. (2007) Verwendung Und Wirkung Von Musik in der Werbung. Schwarze Zahlen durch „blaue Noten“? Hans-Bredow-Institut. Baden-Baden. Nomos
Kniberg, H., Ivarsson, A. (2012) Scaling agile @ Spotify with Tribes, Squads, Chapters & Guilds.
Knodel, N. (2015) Geschäftsmodell Musikstreaming, Einen kritische Analyse für den deutschen Musikmarkt. GRIN Verlag, Open Publishing GmbH.
Kostecki, M. M. (1994) Marketing strategies for services. Globalization, Client-orientation, Deregulation. Pergamon Press Ltd
Kostecki, M. M. Guidelines for strategy formulation in service firms in Kostecki, M.M. (1994) Marketing strategies for services. Globalization, Client-orientation, Deregulation.
Pergamon Press Ltd
Lamprianou, I., Thrassou, A., Vrontis, D. (2009) International marketing adaptation versus standardisation of multinational companies. International Marketing Review, 26(4/5), 477–
500.
Laudon, K. C., Traver, C. G. (2014) E-commerce: Business.Technology. Society, 10th edition.
Pearson.
Levitt, T. (1983) The globalization of markets, Harvard Business Review, 61(3), 92-102.
Lovelock, C. H., Wirtz, J. (2004) Services Marketing: People, Technology, Strategy. 5th Edition Upper Saddle River, NJ: Prentice Hall.
Lovelock, C. H. (1996) Services Marketing. Third Edition. Prentice Hall inc.
Lovelock, C.H. (1983) Classifying services to gain strategic marketing insights. Journal of Marketing Vol.47
Majkgard, A, Deo Sharma, D. (1999) Foreign market entry mode choice: Hard- and soft services in McLoughlin, D. and Horan, C. Proceedings of the 15th annual IMP conference. University College, Dublin
Martinez-Lopez, F. J., Rejon-Guardia F. A review of Internet and social network advertising formats in Rodgers, S., Thorson, E. (2017) Digital advertising: theory and research, Third edition. Taylor & Francis.
Nilvander, F., Hyder, A. (2011). Adaptation in international service marketing: Standardization versus adaptation in Eastern Europe. NFF Conference School of Business, Stockholm University. August, Stockholm, Sweden.
Parry, G.C., Newnes, L., Huang, X. (2011) Goods, Products and Services, in Macintyre, M., Parry, G.C., Angelis, J. ,Service Design and Delivery, Springer, London, pp. 19-30.
Rama Moahana Rao, K. (2012) Services marketing, second edition. Pearson Raukamp, T. (2015) Das Spotify Buch. O’Reilly
Riley, D., Anderson, M., (2015) The Impact Of Music Pleasantness And Fit On Advertising Attitudes For Low and High Involvement Consumers. Kingston University London.
International Conference on Marketing & Business Development.
Rodgers, S., Thorson, E. (2017) Digital advertising: theory and research, third edition. Taylor &
Francis.
Rydback, M. (2011) Service Marketing in Cross-Cultural Envirorment: the Case of the Philippines.
University of Gävle, Sweden
Schein, E.H. (2004) Organizational culture and leadership, third edition, John Wiley & Sons.
Tharp, B. M. (2009) Four organizational culture types. Organizational culture, white paper.
Haworth
Schollmeier, R. (2002) A Definition of Peer-to-Peer Networking for the Classification of Peer-to- Peer Architectures and Applications. Institute of communication Networks, Technische Universität München. IEEE Xplore
Vandermerwe, S. Service network structure of consumer oriented strategies in Kostecki, M. M.
(1994) Marketing strategies for services. Globalization, Client-orientation, Deregulation.
Pergamon Press Ltd
Yap Phui Wei, S., Yazdanifard R. (2014) Comparison on the Impact of Standardization and Adaptation on International Marketing. Global Journal of Management and Business Research: EMarketing. Vol, 14 Issue 4 Version 1.0. Global Journals Inc. (USA)
Zander, M.F., Kapp, M., (2007) Verwendung und Wirkung von Musik in der Werbung. Schwarze Zahlen durch „blaue Noten“?, Hans-Bredow-Institute: Medien und
Kommunikationswissenschaft. Nomos Verlagsgesellschaft.
Zeithaml, V. A., Parasuraman, A. and Berry, L. L. (1985) Problems and strategies in services marketing. Journal of Marketing, Vol.49, No.2
Zeithaml, V. A., Bitner, M. J., Gremler, D. (2012) Services Marketing. Integrating customer focus across the firm. Sixth edition. Prentice Hall
INTERNET REFERENCES - with Author (accessed on January 19, 2018) Bonanzinga, R., Geographic expansion: why, when and how. Available at
https://medium.com/entrepreneurship-at-work/geographic-expansion-why-when-how- 8c93745e1159, Medium, published on September 16, 2014
Bonfranceschi, A. L. La storia di Napster. Available at
https://www.wired.it/play/musica/2014/06/03/la-storia-di-napster/ Wired, published on June 3, 2014
Carpenter, M.A., Dunung, S. P. (2012) Challenges and opportunities in international business, Vol 1. Available at https://2012books.lardbucket.org/books/challenges-and-opportunities-in- international-business/
Carter, J., The reasons why Sweden is a hotbed for digital innovation. Available at
http://www.techradar.com/news/world-of-tech/the-reasons-why-sweden-is-a-hotbed-for- digital-innovation-1292681, TechRadar, published on May 8, 2015
Davidson, L. How Sweden became the Startup capital of Europe. Available at
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11689464/
How-Sweden-became-the-startup-capital-of-Europe.html Telegraph, published on June 28, 2015
Doerrfeld, B. The brilliance of Spotify internal APIs to mitigate payments. Available at
https://nordicapis.com/the-brilliance-of-spotify-internal-apis-to-mitigate-payments/ Nordic APIS, November 8, 2016
Ek, D., $2billion and counting. Available at https://news.spotify.com/hk-en/2014/11/11/2-billion- and-counting/, Spotify News, published on November 11, 2014
Ek, D. How did Spotify get its name? Available at https://www.quora.com/How-did-Spotify-get-its- name Quora, published on December 31, 2010
Fagenson, Z. Spotify is eyeing Latin America. Available at http://www.businessinsider.com/r- spotify-eyes-latin-america-where-growth-on-pace-with-parts-of-europe-2015-5?IR=T Business Insider, published on May 5, 2015
Gidzgier, T., Funding your Startup in Sweden. Available at
https://startupfundingbook.com/funding-your-startup-in-sweden/, Startup Funding Book, published on February 23, 2017
Hitchcock, A. The Spotify localization strategy. Available at
http://daily.unitedlanguagegroup.com/stories/editorials/spotify-localization-strategy United Language Group, published on June 30, 2017
IAB- Interactive Advertising Bureau, Audio’s creativity energy, with Chris Smith of The Richards Group. Available at
https://www.youtube.com/watch?v=oBenRXnxnK4&feature=youtu.be&list=PL6aT9elthI53 UGQ_iPu3-PhjzVBmuiL5U, YouTube, published on March 1, 2017
IAB- Interactive Advertising Bureau, Internet advertising revenue report 2016 full year results.
Available at https://www.iab.com/insights/iab-internet-advertising-revenue-report- conducted-by-pricewaterhousecoopers-pwc-2/ IAB, published on April 2017
IAB- Interactive Advertising Bureau, The power of audio, with Dr Amy Belfi of NYU. Available at https://www.youtube.com/watch?v=eVK8JrAmdk4&index=6&list=PL6aT9elthI53UGQ_iP u3-PhjzVBmuiL5U, YouTube, published on March 2, 2017
IAB Italia, La guida sul digital audio advertising. Available at http://www.iab.it/iab-news/iab-italia- pubblica-il-white-paper-sul-digital-audio-advertising/, IAB Italia, published on October 4, 2017
Ingham, T. Spotify has spent $120M on acquisitions in little over three years. Available at
https://www.musicbusinessworldwide.com/spotify-has-spent-120m-on-acquisitions-in-little- over-three-years/ Music Business Worldwide, published on June 19, 2017
Ingham, T. Spotify acquires MightTV. Can its founder fix Daniel Ek’s advertising woes? Available at https://www.musicbusinessworldwide.com/SPOTIFY-ACQUIRES-MIGHTYTV-CAN-
ITS-FOUNDER-FIX-DANIEL-EKS-ADVERTISING-WOES Music Business Worldwide, published on March 27, 2017
Ismail, K., What audio marketing is and why it should be a part of your content strategy. Available at https://www.cmswire.com/digital-marketing/what-audio-marketing-is-and-why-it-
should-be-a-part-of-your-content-strategy/, CMSWire, published on November 6, 2017 Jardine, A., Spotify sets out your 2018 “Goals” in this year’s data-driven holiday campaign.
Available at http://creativity-online.com/work/spotify-2018-goals/53315, AdAge, published on November 28, 2017
Jardine, A., “Thanks 2016, it’s been weird”, says Spotify in biggest-ever global campaign.
Available at http://creativity-online.com/work/spotify-thanks-2016/50063, AdPage, published on November 28, 2016
Jones, R. Spotify acquires music concert video and photo business. Available at
https://www.musicbusinessworldwide.com/spotify-acquires-music-concert-video-photo- business/ Music Business Worldwide, published on April 27, 2016
Kniberg, H. Spotify engineering culture (part 1). Available at
https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/, Spotify Labs, published on March 27, 2014
Lim, S., Spotify’s ong on expansion in Asia Pacific and why it is becoming a leader in programmatic. Available at http://www.thedrum.com/news/2017/09/20/spotifys-ong- expansion-asia-pacific-and-why-it-becoming-leader-programmatic, TheDrum, published on September 20, 2017
Lu, K., 9 international growth strategies from Spotify. Available at
http://www.oneskyapp.com/blog/spotify-global-expansion/, OneSkyBlog, published on October 19, 2016
Lu, K., Localization in Asia:How Spotify conquered 6 challenging markets (includes Japan pre- launch case study). Available at http://www.oneskyapp.com/blog/spotify-asia-expansion- japan-case-study/, OneSkyBlog, published on October 31, 2016
Lunden, I., Roof, K. Spotify may delay IPO to 2018 as it rethinks licensing deals. Available at https://techcrunch.com/2017/02/02/sources-spotify-may-delay-ipo-to-2018-as-it-rethinks- licensing-deals/ Techcrunch, published on Febraury 2, 2017
Mitzner, D., Sweden is a tech superstar from the north. Available at
https://techcrunch.com/2016/01/26/sweden-is-a-tech-superstar-from-the-north/, TechCrunch, published on January 26, 2016
Nylander, J., “Programming is the single most common occupation in Stockholm today”:Minister.
Available at http://www.swedishwire.com/business/19698-programming-is-the-single-most- common-occupation-in-stockholm-today-minister,SwedishWire, published on May 10, 2016 Nylander, J. Swedes place 4th in English skills ranking. Available at
http://www.swedishwire.com/economy/9176-swedes-place-4th-in-english-skills-ranking Swedish Wire, published on March 31, 2011
Nudd, T., Spotify crunches user data in fun ways for this new global outdoor ad campaign.
Available at http://www.adweek.com/creativity/spotify-crunches-user-data-fun-ways-new- global-outdoor-ad-campaign-174826/, AdWeek, published on November 29, 2016
Nudd, T., How Spotify makes its data-driven outdoor ads, and why they work so well. Available at http://www.adweek.com/creativity/how-spotify-makes-its-data-driven-outdoor-ads-and- why-they-work-so-well/, AdWeek, published on December 1. 2017
Roxborough, S., Spotify launching in Germany Tuesday. Available at
https://www.billboard.com/biz/articles/news/1098486/spotify-launching-in-germany- tuesday, Billboard, published on March 12, 2012
Russell, J. Spotify finally launches in Japan, the world’s second largest music market. Available at https://techcrunch.com/2016/09/28/spotify-japan-launch/ Techcrunch, published on
September 28, 2016
Stark, J., Why Sweden is a Startup success. Available at https://www.techstars.com/content/startup- week/sweden-startup-success/, TechStars, published on February 9, 2017
Stickler, R., How to roll radio spend into Pandora and Spotify. Available at
https://www.webpagefx.com/blog/marketing/how-to-roll-radio-spend-into-pandora-and- spotify/, WebPageFX, published on January 26, 2016
Spotify for Brands Team, Branded moments: how our new solution boosts Brand affinity. Available at http://spotifyforbrands.com/en-US/news/branded-moments-how-our-new-solution-boosts- brand-affinity/, Spotify for Brands
The Editor, Loews, Elicit, Spotify win People-Based Marketing Awards. Available at
https://www.mediapost.com/publications/article/307818/loews-elicit-spotify-win-people- based-marketing.html, MediaPost, published on September 25, 2017
The Spotify Team, Aggiornamenti dei termini e condizioni d’uso. Available at
https://news.spotify.com/it/2016/10/24/updated-terms-conditions/, Spotify News, published on October 24, 2016
Turner, G., Shaw, L. Spotify’s loss more than doubles even as use growth surges. Available at https://www.bloomberg.com/news/articles/2017-06-15/spotify-losses-widen-after-music- site-flags-accounting-errors Bloomberg Technology, published on June 15, 2017
INTERNET REFERENCES – without Author (accessed on January 19, 2018) 2012 Investment Climate Statement- Sweden. Available at
https://www.state.gov/e/eb/rls/othr/ics/2012/191242.htm, U.S. Department of State, Bureau of economic and business affairs, published on June 2012
About. Available at https://press.spotify.com/us/about/, Spotify Press
Audio. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands Better persuasion: the five sentence method. Available at https://www.spearhead-
training.co.uk/blog/better-persuasion-the-five-sentence-method, Spreadhead Corporate Culture. Available at http://www.investopedia.com/terms/c/corporate-
culture.asp#ixzz4vIkhPpzn, Investopedia
Cost Per Thousand – CPM. Available at https://www.investopedia.com/terms/c/cpm.asp Investopedia
Daniel Ek: A playlist for Entrepreneurs [Entire Talk]. Available at
https://www.youtube.com/watch?v=Nps7hHoWVn8, Standford eCorner, published on June 12, 2012
Fünfsatz-Rhetorik. Available at http://www.silberkamp.de/assets/plugindata/poola/leitfaden--- rhetorik-fuenfsatz.pdf, Silberkamp
Go Premium. Be happy. Available at https://www.spotify.com/us/, Spotify
Holacracy. Available at http://www.investopedia.com/terms/h/holacracy.asp#ixzz4vZ5hyJhe, Investopedia
Holacracy: how it works. Available at https://www.holacracy.org/how-it-works/, Holacracy Homepage Takeover. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for
Brands
How Spotify Ad works. Available at https://adstudio.spotify.com/, Spotify Ad Studio How much does it cost?. Available at https://adstudio.spotify.com/, Spotify Ad Studio In cosa consiste l’offerta Spotify con Vodafone?. Available at
http://www.vodafone.it/portal/Privati/Supporto/Tariffe-e-
Prodotti/Tariffe/Opzioni/Domande-frequenti-Spotify-Premium, Vodafone
Leaderboard. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands Localization key to Spotify’s Asian expansion. Available at http://hansemeug.com/localization-key-
to-spotifys-asian-expansion/, HansemEUG, published on October 18, 2016
Make your Brand heard: Best practices for audio. Available at https://spotifyforbrands.com/en- GB/, Spotify for Brands
Overlay. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands Premum for family. Available at https://www.spotify.com/it/family/, Spotify
Sponsored Playlists. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands
Sponsored Session. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands
Spotify acquires Blockchain firm to build “a more transparent music industry”. Available at HTTPS://WWW.MUSICBUSINESSWORLDWIDE.COM/SPOTIFY-ACQUIRES- BLOCKCHAIN-FIRM-TO-BUILD-A-MORE-TRANSPARENT-MUSIC-INDUSTRY/
Music Business Worldwide, published on April 26, 2017
Spotify acquires the Echo Nest. Available at https://press.spotify.com/us/2014/03/06/spotify- acquires-the-echo-nest/, Spotify Press, published on March 6, 2014
Spotify acquires Soundtrap. Available at https://press.spotify.com/hk-en/2017/11/17/spotify- acquires-soundtrap/, Spotify Press, published on November 17, 2017
Spotify arriva in Italia con Sanremo. Available at http://www.corriere.it/tecnologia/app-
software/13_febbraio_06/spotify-sanremo-musica-canzoni-streaming_68511c54-703b-11e2- 8bc7-4a766e29b99e.shtml, Corriere, published on February 6, 2013
Spotify launches playlist targeting for brands. Available at
https://press.spotify.com/es/2015/04/16/spotify-launches-playlist-targeting-for-brands/, Spotify Press, published on April 16, 2015
Spotify Logo. Available at https://developer.spotify.com/design/ Spotify
Spotify Premium. Solo a €4,99 per gli studenti. Available at https://www.spotify.com/it/student/, Spotify
Spotify reveals artists earn $0.007 per stream. Available at
http://www.bbc.com/news/entertainment-arts-25217353, BBC, published on December 4, 2013
Sweden, the land of the unicorns. Available at http://www.technologist.eu/sweden-the-land-of- unicorns/ Technologist, published on April 25, 2016
The 7Ps of marketing in Toyota Company. Available at https://prowriterz.com/blog/the-7ps-of- marketing-in-toyota-company/ Prowriterz, published on June 2, 2013
The AIDA Model. Available at https://www.smartinsights.com/traffic-building-strategy/offer-and- message-development/aida-model/, SmartInghts
The art of data: Spotify - #ThinkContent. Available at https://vimeo.com/217318955, NewsCred, published on June 2017
The new audio: reaching the Spotify listener in Europe. Available at http://spotifyforbrands.com/en- PH/insights/the-new-audio-reaching-the-spotify-listener-in-europe/, Spotify for Brands The power of audio. Chapter 1. Available at https://spotifyforbrands.com/en-GB/insights/the-
power-of-audio-chapter-1/, Spotify for Brands
The power of audio: Chapter 2. Available at https://spotifyforbrands.com/en-US/insights/the- power-of-audio-chapter-2/, Spotify for Brands
Video Takeover Everywhere. Available at https://spotifyforbrands.com/en-GB/ad-experiences/, Spotify for Brands
Your audience is here, listening to what they love. Available at https://spotifyforbrands.com/en- GB/audiences , Spotify for Brands
What is Spotify?. Available at https://support.spotify.com/cy/using_spotify/the_basics/what-is- spotify/, Spotify
Why Stockholm has so many billion-dollar tech firms. Available at
https://www.investstockholm.com/news/why-stockholm-has-so-many-billion-dollar-tech- firms/, Invest Stockholm, The Swedish Wire, published on March 2016
STATISTA 2018 (accessed on January 19, 2018)
Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars). Available at https://www.statista.com/statistics/460687/digital-ad- revenue-select-companies/
Spotify’s revenue by segment from 2012 to 2016 in million euros. Available at
https://www.statista.com/statistics/245125/revenue-distribution-of-spotify-by-segment/
Spotify’s global monthly active users from July 2012 to June 2017. Available at https://www.statista.com/statistics/367739/spotify-global-mau/
Spotify’s number paying worldwide subscribers from July 2010 to January 2018 (in millions.
Available at
https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/
Spotify’s revenue and net income/loss from 2009 to 2016. Available at
https://www.statista.com/statistics/244990/spotifys-revenue-and-net-income/
SLIDESHARE (accessed on January 19, 2018)
Consumer behaviour in service marketing. Available at
https://www.slideshare.net/prithvighag/consumer-behaviour-in-services-1
