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CULTURAL HERITAGE AS EUROPE NATURAL SMART SPECIALIZATION

FRANCESCO GRILLO

St. Antony’s College, Oxford University

Advisor to Italy’s Minister for Education, Research and Universities

ROME, 25th November 2016

francesco.grillo@sant.ox.ac.uk

www.visionwebsite.eu www.visionandvalue.eu 1

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AT THE CROSS ROAD OF INNOVATION POLICIES

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CCI

CH RELATED

INDUSTRIES (AGRIFOOD, ..) ENABLING

INDUSTRIES (ICT, ..)

TOURISM

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CULTURAL HERITAGE (AS WELL AS CCI AND

TOURISM) AS EU’S NATURAL SMART SPECIALIZATION

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The creative and cultural industry in

Europe employs 2.5 times more than car industry

EU hosts 42% of 816 cultural UNESCO sites of

the world (with 8% of its population and 21% of its GDP)

Tourism is one of the fastest (51%

per year since the 2007 crisis)

and most recession proof global industry

OUT OF 202 EU REGIONS AND

COUNTRIES: 72 CHOSE TOURISM AS THEIR SS OF WHICH 49 ELECTED

CH

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STRATEGIC QUESTIONS FOR MAKING CULTURAL HERITAGE THE POTENTIAL HEART OF EUROPEAN

INNOVATION STRATEGIES

• THE CONSERVATION – ACCESSIBILITY – ECONOMICS OF CH TRIANGLE: HOW TO TURN A (PERCEIVED)

TRADE OFF IN A SYNERGY?

• HOW TO INNOVATE PHYSICAL “EXPERIENCE” OF CH?

• HOW TO MAXIMIZE POSITIVE (AND MOSTLY

KNOWLEDGE RELATED) SPILL OVERS WITH OTHER SS?

• HOW TO ENGAGE INNOVATORS (AND OTHER HELIXES OF KNOWLEDGE BASED SOCIETIES)?

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