11-12
OCTOBER
2nd International
Conference
PROTECTION OF
INTELLECTUAL
PROPERTY RIGHTS
7th conference on
Intellectual Property
Venue
“Marriott Courtyard
Moscow City Center”
• Protection of personal data
• Unfair competition
• Advertising and Media
• Combat counterfeiting
• International experience
9:00 - 11:30
11 OCTOBER
Topic:
Sergey Zuykov
The Session Moderator
Managing Partner, Patent Attorney of the Russian Federation, Eurasian Patent Attorney, Zuykov & partners LLC, Russia
Topic:
Trade Secret Protection in ThyssenKrupp:
• Best Practice of Protection of trade secrets according to the EU Trade Secrets Directive from a German in house perspective;
• Demonstration of Implementation of necessary structures and processes;
• Necessity of classication, building securing tools for IT, physical actions and contractual actions.
Dr. Claudia Pappas
Head of IP Team Trademarks, ThyssenKrupp AG, Germany
Effective methods and successful strategies for protection of intellectual property
SESSION 1
RELEVANT ISSUES OF LEGAL
PROTECTION OF INTELLECTUAL
PROPERTY.
COUNTERING UNFAIR COMPETITION
AND ABUSE OF RIGHT
2
+7 (499) 638-38-92
info@bwforum.ru
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www.en.bwforum.ru
KIKO RUS LTD, Russia Alexander Litvinov Head of Legal, Topic:
Analysis of practice of the Federal Antimonopoly Service of Russia in cases involving protection of corporate identity:
• The general statistics of cases concerning the corporate identity over the period of 2016 - 2018;
• The trends identied: distribution of affairs by area departments, objects to secure, percent of decisions set aside by courts, grounds for setting aside;
• Denition of elements of the composition of the rule on the corporate identity based on the practice of the Federal Antimonopoly Service of Russia;
• The forms of evidence for each of the elements;
• Major barriers to effective implementation of the corporate identity legal provisions.
TITLE SPONSOR
Legal services in civil law, regarding the
protection of intellectual property. Legal support in Rospatent, FAS (the Federal Antimonopoly Service), FTS (the Federal Customs Service), the Court for Intellectual Property Rightsand in courts of all instances. We operate in Moscow, other places in Russia and abroad.
www.zuykov.com
Topic:
Building up an effective IP shield for a multinational efciently:
• IP effectiveness: building up an IP shield for 600 group companies with idea generation programs, IP focus development and annually strategic IP- dialogue;
• IP efciency: having our businesses decide on their IP coverage, building a group wide IP community, managing trademarks
strategically as IP and nding the right mix of external and internal service providers for IP generation.
Dr. Stephan Wolke
Head of Intellectual Property & Services, CEO, Thyssenkrupp AG, Thyssenkrupp
Intellectual Property GmbH, Germany COFFEE BREAK
11:30 - 12:00
Topic:
Trademark as the basis of the brand:
• How to build a rapid response system in the company in case of brand violation.
• Preventive measures to protect against unfair competition associated with the illegal use of copyright and trademarks.
Polina Pavlova
Senior legal counsel Legal & Regulatory, Russia & CIS,
Danone, Russia
11 OCTOBER
Thursday | Day 1
CONFERENCE SPONSOR
www.onlinepatent.org
+7 (499) 638-38-92
info@bwforum.ru
3
INTELLECTUAL PROPERTY IN THE AGE
OF DIGITALIZATION AND DIGITAL
ECONOMY: GLOBAL TRENDS AND
CHALLENGES
SESSION 2
LUNCH13:00 - 14:00
Topic:
Obtaining consent to process an internet user's personal data
Deputy Head of Legal department, Head of Intellectual property & Online-services division, Elena Efremtseva
RAMBLER&Co, Russia
Partner,
Tobias Cohen Jehoram
De Brauw Blackstone Westbroek, Netherlands Topic:
IP challenges of social media:
• What can you (not) do with user generated content?
• What can inuencers (bloggers/vloggers) do and not do?
• Who is liable in case on infringements, also the platform? The company (page) on the platform?
• What is the effect of different social media (advertising) codes?
• How to combat infringing e-commerce sales through social media?
Topic:
Digitalization of intellectual property management: yesterday, today, tomorrow Alina Akinshina
OnlinePatent, Russia Executive Director,
4
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COFFEE-BREAK SPONSOR
www.avrecht.ru Topic:
Dmitry Donov Managing partner, Albrecht & Vitte, Russia
The personal data in Russia and the General Data Protection Regulation (GDPR): the key points that a company needs to know:
• Who runs the risk of being ned for non-
complience with the GDPR? The target audience of the Law on Protection of Personal Data;
• Basic difference from the sectoral law of the Russian Federation;
• The major risks brought by both legal acts.
SECTION 1 SECTION 2 SECTION 3
15:00 - 17:00 15:00 - 17:00 15:00 - 17:00
• Protection of rights to virtual and augmented reality technologies;
• Database: legal regulation, circulation and protection of rights.
PARALLEL SECTIONS
Topic:
Patents for software and disruptive technologies in Europe:
• Brief overview of the legal
framework at the European Patent Ofce (EPO) for assessing the patentability of software-related inventions;
• Examples of relevant case law, in particular for disruptive
technologies such as Articial Intelligence (AI), blockchain, big data, Internet of Things (IoT);
• Best practices for drafting software patent applications for prosecution success at the EPO.
Bardehle Pagenberg, Germany Bastian Best
German and European Patent Attorney, Partner,
PROTECTION OF IT PROJECTS AND LAW ENFORCEMENT: RUSSIAN AND WORLD BEST PRACTICE
KEY ISSUES AND PRACTICE IN THE AREA OF PATENT LAW
• World best practice. Special recommendations for patent
ling and record-keeping;
• Specicities of disputes
concerning patent rights: theory and practice;
• Infringements and practice of protection of exclusive rights to inventions and utility models.
Court practice;
• Risks and all probable outcomes of restrictions of patent rights. Compulsory license in Russia and abroad;
MEASURES TO COUNTER
ILLICIT MANUFACTURE
AND PROLIFERATION OF
COUNTERFEIT GOODS
Mr. Song Hecheng Director, Partner,
Tsingyihua Intellectual Property LLC (THUIP), Chine
Topic:
- Court system for patent case;
Key issues and practice in the area of patent law:
• Chinese Patent System:
- Types of patent;
- How to le a patent application?
- Why le Utility Model in China?
• Patent Protection in China: - Ways of patent enforcement;
- Brief introduction of Patent Law
- Basic principle for patent infringement judgment;
- Preliminary injunction;
- Ways of collecting evidence in patent infringement litigation
11 OCTOBER
Thursday | Day 1
Topic:
Practical recommendations to address GDPR compliance for Russian companies providing IT products and services in the EU Head of Intellectual property, Nadezhda Kaschenko
Kaspersky Lab, Russia
The Section Moderator Lidings, Russia
Boris Malakhov Partner,
Topic:
Courts, Customs, FAS - where to look for protection against counterfeit?
Lyubov Alimova
Head of Intellectual Property, Nestle, Russia
Topic:
Practical recommendations in the eld of anti-
counterfeiting. Nestlé Experience:
The topic will present the experience of the
international company and its services in the eld of:
• Practices of optimization and improvement of the interaction of various services within the organization, the practice of building an effective and transparent interaction with external providers.
• Choice of brand protection strategy for the most
effective use in administrative and criminal proceedings.
5
www.lidings.com
COCKTAIL PARTY
17:00 REGISTER NOW
• Design and technical effect;
• Infringement and the degree of freedom of the designer in developing a design.
• Subject matter of protection;
Patent for industrial design:
How to obtain and subsequently protect?
• Filing strategy and application process;
Partner,
Winter, Brandl, Fürniss, Hübner, Röss, Kaiser, Polte –
Partnerschaft mbB, Germany Joern Fischbeck
CONFERENCE SPONSOR
Studio Torta S.p.A., Italy Simone Bongiovanni
Partner, Managing Director, Topic:
Ways to expedite grant procedure at the EPO:
• Early certainty at the EPO;
• Most effective tools to accelerated and shorten procedure;
• Pitfalls.
Panos Malamis
Malamis and Associates, Greece
BSc, MBA, Michael Fainberg
Partner,
Arent Fox LLP, USA, New-York
• Advantages of patenting, monetizing and enforcing IT technologies in the US;
• Effective strategies for
prosecuting IT patent applications in the US;
Protection of IT technologies in the US:
• Analysis of several IT patents prosecuted by our rm for Russian clients.
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• How the recent nancial crisis has provided a new platform for the criminal organizations;
• How we have reached substantial success in these cases.
• Provide one or two examples in depth of how criminal organizations adapt to circumvent law enforcement efforts;
A practical guide on geography, economy and
eld examples and how that affects the way organized crime adopts to the new landscape:
• An overview of how the local situation is affected by the geography of Greece;
9:30 - 11:00
• Intellectual Property Due diligence: legal and practical aspects;
• Taxation of intellectual property transactions: legal and practical issues;
• Relevant issues of concluding, performing and termination of license agreements;
• Contractual aspects of creation and management of intellectual property;
• Specicities of invalidation of intellectual property transactions.
• Relevant issues of making international transactions with intellectual property.
Intellectual Property in context of M&A and JV projects;
• Intellectual property and e-trading;
SESSION 1
TRANSACTIONS, TAXATION AND
MANAGEMENT IN THE AREA OF INTELLECTUAL
11:00 - 11:30
11:30 - 13:30
SESSION 2
INTELLECTUAL PROPERTY PROTECTION ON THE WEB
Yuriy Vopilov
BrandMonitor, Russia General Director,
COFFEE-BREAK Topic:
Sergey Medvedev
Gorodissky & Partners, Russia Trademark & Design Attorney, Pledge of Exclusive Rights: Theory and Practice
12 OCTOBER
Friday | Day 2
Topic:
• Illegal use of the company name; specic regulatory characteristics;
Illegal use of trademark on a website: the boundaries established:
• Use of a trademark when performing a web- search: keywords and advertisements;
• Current developments in domain-name disputes.
Head of Legal,
Zuykov and Partners, Russia Aleksandra Pelikh
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Topic:
• Identifying and addressing online threats: how the legaltech has changed the approach to brand protection?
Intellectual property protection in the Internet:
best practice:
• The shadow market analytics: the consumers reaction to the dominance of counterfeit goods;
• Afliate programs, apartment, carding: how the counterfeit is traded these days and how to deal with it?
www.brandmonitor.ru
OFFICIAL SPONSOR
BrandMonitor is a law rm which works with major global brands to prevent the illegal use of trademarks and other forms of intellectual property online.
+7 (499) 638-38-92
info@bwforum.ru
Roman Krupenin
Yandex, Russia
Head of Legal Practice Group, Technology, Distribution and M&A,
16:30 COFFEE-BREAK. INFORMAL
COMMUNICATION.
END OF THE CONFERENCE.
14:30 - 16:30
SESSION 3
ADVERTISING AND MEDIA
• Compliance with intellectual property rights in advertising;
• Legal protection and defense of an advertising slogan;
• Intellectual Property and mass-media:
points of convergence, law enforcement issues and court practice;
Unilever, Russia General Counsel, Anastasia Shkarina
Johan Løje
Partner, Attorney-at-Law, LL.M, Løje, Arnesen & Meedom LLP, Denmark
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Responsible marketing and self-regulation of disputes in the eld of advertising and marketing communications:
•ICC code of advertising and marketing communications and how it relates to Russian legislation;
•Whether self-regulation in advertising disputes is necessary. International self-regulation practices and Russian initiatives.
•What is responsible marketing and the role of lawyers? Voluntary self-limiting measures taken by corporations in the eld of advertising;
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rwzh Rechtsanwälte Wachinger Zoebisch Partnerschaft mbB, Germany
Michael Zoebisch Partner, LL.M.,
•Overview on the jurisdiction of the CJEU, in Germany, Netherlands, Denmark, UK and Sweden;
•Possibility to block the access to certain sites – legal necessity or censorship?
A snapshot of the jurisdiction on liability of Internet Service Providers (ISP) in Europe:
•Denition on the ISPs;
•Best practice in the EU and steps (“Notice and Takedown”);
13:30 - 14:30
LUNCH
