Typically, a corporate image is designed to be appealing to

one

Corporate image

Refers to how a corporation is perceived. It is a generally accepted image of what a company stands for.

Marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public.

Typically, a corporate image is designed to be appealing to

the public, so that the company can spark an interest

among consumers, create share of mind, generate

brand equity, and thus facilitate product sales.

corporate logo

Corporate/organizational culture

Is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values

(personal and cultural values) of an organization.

It has been defined as “the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with

stakeholders outside the organization”.

Corporate headquarters

sede aziendale

What Does Corporate Profit Mean?

A statistic reported quarterly by the Bureau of Economic Analysis (BEA) that summarizes the net income of corporations in the National Income and Product Accounts (NIPA).

Corporate profits is an economic indicator that calculates net income using several different measures:

• Profits From Current Production: Net income with inventory replacement and differences in income tax and income statement depreciation taken into

consideration. Also known as operating or economic profits.

• Book Profits: Net income less inventory and depreciation adjustments.

• After-Tax Profits: Book profits after taxes are subtracted. After-tax profits are believed to be the most relevant number.

Because the BEA corporate profits number is derived from the NIPA (dependent on

GDP/GNP growth), these profit numbers are often quite different from profit statements released by individual companies.

corporate ladder

corporate ladder

To move up in the hierarchy of a corporation. A 'ladder' is a device with steps used to 'climb' (or move) up and down, so the 'corporate

ladder' is the series of steps people go through as they gain more power in a corporation and 'rise to the top' - from file clerk up to

president.

• You have to work very hard if you want to

climb the corporate ladder

Correct the mistakes using words and

expressions from the previous slides

Answers

Use expressions from the slides to complete

the following

Answers

two

I’m a freelance graphic designer, a freelancer. That means I work for myself – I’m self-employed.

Note: You usually describe people such as designers and journalists as freelancers, and people such as builders and plumbers as self-employed .

We have set up our own architecture partnership.

There are no shareholders in the organization apart from us, the partners. A lot of professional people like lawyers, accountants and so on, work in

partnerships.

Note:

I’m the managing director and main shareholder of a small electronics company

in London called

Advanced Ideas Ltd. ‘Ltd’

means limited company.

The other shareholders and I have limited liability, we do not have to use personal property,

such as a house or car to pay the company’s debts.

I’m the chief executive of a British company called Megaco PLC. ‘PLC’ means public limited company, so

anybody can buy and sell shares in Megaco on the

stock market

I’m CEO of Bigbucks Inc. ‘Inc’ stands for incorporated. This shows that we

are a corporation, a term used especially in the US for companies

with limited liability.

Complete this newspaper article with the

correct expressions

Answers

Lisa again:

‘We have a savings account at a building society which is going to be demutualized and turned into a bank with shareholders. All the members will get a windfall, a special once-only payment of some of the society’s assets to its members.

We have some unit trusts, shares in investment companies that put money from small investors like me into different

companies. My cousin in the US calls unit trusts mutual funds.

I also pay contributions into a private pension, which will give me a regular income when I stop working. I’ve never joined a

company pension scheme and the government state pension is

very small!’

Are these statements true or false?

Answers