RECENT ADVANCES in
MANAGEMENT, MARKETING, FINANCES
Proceedings of the 8th WSEAS International Conference on MANAGEMENT, MARKETING and FINANCES (MMF '10)
Penang, Malaysia, March 23-25, 2010 Supported by Universiti Kebangsaan Malaysia
Recent Advances in Electrical Engineering A Series of Reference Books and Textbooks
Published by WSEAS Press ISSN: 1790-2769
ISBN: 978-960-474-168-7
www.wseas.orgRECENT ADVANCES in
MANAGEMENT, MARKETING, FINANCES
Proceedings of the 8th WSEAS International Conference on MANAGEMENT, MARKETING and FINANCES (MMF '10)
Penang, Malaysia, March 23-25, 2010
Supported by Universiti Kebangsaan Malaysia
Recent Advances in Electrical Engineering A Series of Reference Books and Textbooks Published by WSEAS Press
www.wseas.org
Copyright © 2010, by WSEAS Press
All the copyright of the present book belongs to the World Scientific and Engineering Academy and Society Press. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the Editor of World Scientific and Engineering Academy and Society Press.
All papers of the present volume were peer reviewed by two independent reviewers. Acceptance was granted when both reviewers' recommendations were positive.
See also: http://www.worldses.org/review/index.html
ISSN: 1790-2769
ISBN: 978-960-474-168-7
World Scientific and Engineering Academy and Society
RECENT ADVANCES in
MANAGEMENT, MARKETING, FINANCES
Proceedings of the 8th WSEAS International Conference on MANAGEMENT, MARKETING and FINANCES (MMF '10)
Penang, Malaysia, March 23-25, 2010
Supported by Universiti Kebangsaan Malaysia
Editors:
Prof. Nikos Mastorakis, Technical University of Sofia, BULGARIA Prof. Valeri Mladenov, Technical University of Sofia, BULGARIA Prof. Azami Zaharim, Universiti Kebangsaan, MALAYSIA
Prof. Cornelia Aida Bulucea, University of Craiova, ROMANIA
International Program Committee Members:Morris Adelman, USA Robert L. Bishop, USA Glenn Loury, USA Fernando Alvarez, USA Mark J. Perry, USA Leon O. Chua, USA Brian A. Barsky, USA K. R .Rao, USA Bimal K. Bose, USA Joseph Sifakis, FRANCE Sidney Burrus, USA Biswa Nath Datta, USA Panos Pardalos, USA Ronald Yager, USA
Stamatios Kartalopoulos, USA Lotfi A. Zadeh, USA
Nikos E. Mastorakis, BULGARIA Gamal Elnagar, USA
Preface
This year the 8th WSEAS International Conference on MANAGEMENT, MARKETING and FINANCES (MMF '10) was held in Penang, Malaysia, March 23-25, 2010. The conference remains faithful to its original idea of providing a platform to discuss organisational behaviour, group dynamics, organisational design, financial accounting, decision analysis, human resources management, quality management, managerial accounting, multinational business design and development, business ethics, risk management and risk analysis, marketing, security problems, manufacturing and logistics, business law, legal aspects of electronic transactions, stock exchange analysis and prediction, crisis management, history of economics and business science etc. with participants from all over the world, both from academia and from industry.
Its success is reflected in the papers received, with participants coming from several countries, allowing a real multinational multicultural exchange of experiences and ideas.
The accepted papers of this conference are published in this Book that will be indexed by ISI.
Please, check it: www.worldses.org/indexes as well as in the CD-ROM Proceedings. They will be also available in the E-Library of the WSEAS. The best papers will be also promoted in many Journals for further evaluation.
A Conference such as this can only succeed as a team effort, so the Editors want to thank the International Scientific Committee and the Reviewers for their excellent work in reviewing the papers as well as their invaluable input and advice.
The Editors
Table of Contents
A Conceptual Framework on Mobile Commerce Acceptance and Usage Among Malaysian Consumers
13 Jayashree Sreenivasan, Mohd Nazri Mohd Noor
Disaster Preparedness in Malaysia: An Exploratory Study 19
Magiswary Dorasamy, Murali Raman, Saravanan Muthaiyah, Maniam Kaliannan
Foreign Direct Investment & Indian Banking Sector 31
K. B. Laghane
Using Datamining Methodology for Detecting Turning Points in Business Process Orientation Maturity Models
35 Nikola Vlahovic, Ljubica Milanovic, Rok Skrinjar
Financial Management of Investment Projects 41
Luminita Horhota, Cristina Matei
An Optimal Shelf Allocation for SPA Retailers 47
Hiroyuki Goto, Takuya Suganuma
Business Process Management Systems and Business Intelligence Systems as Support of Knowledge Management
53 Katarina Curko, Vesna Bosilj Vuksic, Anita Lovric
Connected Graphs Associated with Comparison Matrices 59
Sylvia Encheva
School and School Manager in Romania – Challenges, Perceptions, Attitudes and Demeanours in Crisis Situations
65 Ioan Neacsu, Emil Stan, Catalin Popescu, Mihaela Suditu
Fair Value and Crisis: Defense Welcomed 71
Carmen Giorgiana Bonaci, Dumitru Matis, Jiri Strouhal
Repayment Practices of the SME Borrowers 76
Fennee Chong
Economic Measures for the Polycentric Development Based on Knowledge Management Diagnosis System
80 Vasile Mazilescu, Daniela Sarpe, Mihaela Neculita
Organizational Structure in the View of Single Business Concentration and Diversification Strategies – Empirical Study Results
87 Iwona Staniec, Agnieszka Zakrzewska-Bielawska
High Technology Company – Concept, Nature, Characteristics 93
Agnieszka Zakrzewska-Bielawska
RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCES
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A Simplified Approach in Estimating Technical Losses in TNB Distribution Network Based on Load Profile and Feeder Characteristics
99 Marina Yusoff, Asnawi Busrah, Malik Mohamad, Mau Teng Au
Corporate Reporting of Contribution to Society: Compliance to the Silver Book by Malaysian Government Linked Companies
106 Ruhaya Atan, Noraida Mohd Razali, Nafsiah Mohamed
The Study on the Launch of Farmland Reverse Mortgage for the Welfare of the Rural Elderly in South Korea - Establishment of Monthly Payment Plan & Risk Analysis
126 Byungkyu Kim, Changwhan Yeo, Deokho Cho
Neuro-Fuzzy Classifiers for Credit Scoring 132
Alina Constantinescu, Leonardo Badea, Ion Cucui, George Ceausu
Design of a Customer-Centric Balanced Scorecard – Support for a Research on CRM Strategies of Romanian Companies from FMCG Sector
137 Micu Adrian, Micu Angela Eliza, Capatina Alexandru, Nistor Costel
Toward the Resolution of Resource Conflict in a MPL-CCPM Representation Approach 143 Munenori Kasahara, Hirotaka Takahashi, Hiroyuki Goto
Modern Methods of Performance Management Implementation in Sports for All 149 Dana Badau, Adina Camarda, Sorin Serbanoiu, Tudor Virgil, Dragos Bondoc-Ionescu
Changing the Attitudes of the Factors Involved in the Tourism Industry 155 Adina Camarda, Plesa Doru, Dana Badau
Communication in Negative Journalism 161
Stefan Vladutescu, Ion Cucui, Delia Mioara Popescu, Marius Petrescu, Ion Stegaroiu, Anisoara Duica
Particularities of Human Resources Management at International Projects Level. Case study:
Project CIVITAS – SUCCESS
166 Catalin Popescu, Augustin Mitu, Daniela Uta, Luminita Ion
Students Performance Evaluation for Learning Outcomes Measurement: SPELOM Model 172 Zamalia Mahmud, Mohd Saidfudin Masodi, Azrilah Abd. Aziz
The Dark Side of Global Economy 179
Irina Gabriela Radulescu, Catalin Popescu, Mirela Matei
Making “Greenovation” Happen 185
Davorin Kralj
Comparative Analysis of the Web Marketing Strategies Implemented by the Higher Education Institutions
192 Micu Adrian, Micu Angela Eliza, Lukacs Edit, Susanu Irina, Cristache Nicoleta, Capatina Alexandru
Abstract and Real in Approaching the Cost with the Help of the Characteristics: Location, Time, Method
200 Ion Cucui, Camelia Obreja, Gabriel Cucui, Ioan Hurjui
Preserved Valuation Measurements in Mergers and Acquisitions of Similar Size Corporations 206 Nicholas Harkiolakis, Lara Mourad
RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCES
ISSN: 1790-2769 10 ISBN: 978-960-474-168-7
Solving Market Index Biases Using Minimum Risk Indices 212 Jordi Andreu, Salvador Torra
Authors Index 234
RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCES
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Authors Index
Alexandru, C. 137, 192 Mazilescu, V. 80 Andreu, J. 212 Micu, A. 137, 192 Atan, R. 106 Micu, A. E. 137, 192
Au, M. T. 99 Milanovic, L. 35
Aziz, A. A. 172 Mitu, A. 166
Badau, D. 149, 155 Mohamad, M. 99
Badea, L. 132 Mohamed, N. 106
Bonaci, C. G. 71 Mourad, L. 206 Bondoc-Ionescu, D. 149 Muthaiyah, S. 19 Busrah, A. 99 Neacsu, I. 65 Camarda, A. 149, 155 Neculita, M. 80 Ceausu, G. 132 Noor, M. N. M. 13
Cho, D. 126 Obreja, C. 200
Chong, F. 76 Petrescu, M. 161 Constantinescu, A. 132 Popescu, C. 65, 166, 179 Costel, N. 137 Popescu, D. M. 161 Cristache, N. 192 Radulescu, I. G. 179
Cucui, G 200 Raman, M. 19
Cucui, I. 132, 161, 200 Razali, N. M. 106
Curko, K. 53 Sarpe, D. 80
Dorasamy, M. 19 Serbanoiu, S. 149
Doru, P. 155 Skrinjar, R. 35
Duica, A. 161 Sreenivasan, J. 13
Edit, L. 192 Stan, E. 65
Encheva, S. 59 Staniec, I. 87 Goto, H. 47, 143 Stegaroiu, I. 161 Harkiolakis, N. 206 Strouhal, J. 71
Horhota, L. 41 Suditu, M. 65
Hurjui, I. 200 Suganuma, T. 47
Ion, L. 166 Susanu, I. 192
Kaliannan, M. 19 Takahashi, H. 143 Kasahara, M. 143 Torra, S. 212
Kim, B. 126 Uta, D. 166
Kralj, D. 185 Virgil, T. 149
Laghane, K. B. 31 Vladutescu, S. 161 Lovric, A. 53 Vlahovic, N. 35 Mahmud, Z. 172 Vuksic, V. B. 53
Masodi, M. S. 172 Yeo, C. 126
Matei, C. 41 Yusoff, M. 99
Matei, M. 179 Zakrzewska-Bielawska, A. 87, 93
Matis, D. 71
RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCES
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