(1)(2)(3)NET CONSUMER'S SURPUS = GROSS CONSUMER SURPLUS

Study 2b further rules out fluency by using a different manipulation of fluency, hard-to-read font, and showing that meaningless descrip- tors affect price and taste perceptions

Thus, we hypothesize that low interpersonal closeness activates high-level construals, prompting senders to focus more on positive relative to negative information, whereas

Hence, when focused on near future, consumers will develop a concrete construal of the product: as the number of incongruent features increases, perceived difficulty to reconcile

LOWER PRICE OF GOOD 1 CAUSES A LOWER MONEY INCOME.. MONEY INCOME CHANGE HAS THE SIGN

• The purpose of a consumer behavior model is to help vendors understand how a consumer makes a purchasing decision.. • If a firm understand the decision process, it may be able

in the first chapter, we briefly describe the history of the Italian electricity sector and provide an overview of the current framework, focusing on the structure of the supply; in

 www.sanpaoloimprese.com (SAN PAOLO IMPRESE. Dossier sulle strategie di Internazionalizzazione).  www.mito.org.uk (MITO International Business

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