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Global Programme on Health Promotion Effectiveness

Coordinated by the International Union for Health Promotion and Education

The Global Programme for Health Promotion Effectiveness (GPHPE) is a multi- partner initiative, coordinated by the International Union for Health Promotion and Education (IUHPE) in collaboration with the World Health Organization, and supported by a number of partners from across the world. The work carried out under the GPHPE is guided by a Global Steering Group (GSG) made up of representatives from each region and from major partner organisations.

The rationale of the Global Programme on Health Promotion Effectiveness is to focus on the principles, models and methods that relate to the evaluation of effective health promotion practice, taking regional and cultural variations into consideration.

The GPHPE aims to raise the standards of health promoting policy-making and practice world-wide by reviewing, building and translating evidence of effective- ness while stimulating debate on the nature of evidence of health promotion effectiveness.

Fundamentally, the GPHPE is concerned with how to:

• stimulate the evaluation of effectiveness,

• champion the development of appropriate tools and methods to do so, and

• support the implementation of this body of knowledge for use in practice and for advocacy.

Why is Evidence of Health Promotion Effectiveness Needed?

We need evidence:

• to identify the best possible ways to promote health;

• to make decisions for policy development and funding allocation;

• to demonstrate to decision-makers that health promotion works and is an effec- tive strategy in public health;

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• to support practitioners in project development and evaluation;

• to show the wider community the benefits of health promotion actions;

• to advocate for health promotion development.

Distinguishing features of the GPHPE include that it:

➢ operates as a world-wide programme;

➢ advocates the importance of effectiveness to researchers, practitioners and decision-makers;

➢ cultivates regionally specificity, encouraging input from the developing world with a larger focus on non-Western views of effectiveness;

➢ promotes the development of unique evaluation approaches to accomodate emerging areas of interest; and

➢ employs the diversity emanating from the regional projects to foster opportun- inties for regions to exchange and learn from each other.

Volume I of the GPHPE Monograph series Global Perspectives on Health Promotion Effectivness aims to :

■ Provide a broad overview of issues of evidence, evaluation and effectiveness in health promotion.

■ Compare and contrast regional variations.

■ Codify commonality where warranted and emphasize differences where indi- cated.

■ Underline some key areas considered critical to health promotion throughout the world.

■ Serve as a background and companion document to the various regional proj- ect products.

Some Indicators of Achievement by the GPHPE

1. Representativeness

䊊 the extent to which health promotion initiatives from a diversity of countries, cultures, languages and peoples is represented in the monograph series and throughout the overall programme;

䊊 the extent to which health promotion interventions and projects are distinc- tively recognised.

2. Quality of reflection

䊊 the ability of the monographs to propose analyses developed to distinguish the specific features of effective health promotion;

䊊 the ability of an adequate number of critical examples from practice and other contexts to be sought out and presented, as well as the reviews of effectiveness which will take place.

414 Global Programme on Health Promotion Effectiveness

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3. Relevance of knowledge for use

䊊 the extent to which the knowledge obtained from the programme is docu- mented in the monograph series and then translated into use by practitioners in the field;

䊊 the extent to which the knowledge obtained influences research priorities, as well as impact on advocacy for policy and decision making;

䊊 the general improvement in the knowledge-base for better education, training and capacity buildcing of health promotion professionals.

Programme Leaders and Contact Persons

Global Programme management team:

David McQueen (Global Programme Leader)

IUHPE Vice-President for Scientific and Technical Development E: dvmcqueen@cdc.gov

Catherine Jones (Global Programme Coordinator) IUHPE Programme Director

E: cjones@iuhpe.org

Global Programme Secretariat:

IUHPE

42 Boulevard de la Libération 93203 Saint-Denis Cedex, France T: +33 (0)1 48 13 71 20

F: +33 (0)1 48 09 17 67 W: www.iuhpe.org

GPHPE Regional Effectiveness Project Coordination:

䉴 䉴 Africa

Leader & Coordinator: Mary Amuyunzu-Nyamongo E: mnyamongo@aihd.org

Europe

Co-Leaders: Viv Speller and Ursel Broesskamp-Stone

E: viv.speller@healthdevelopment.co.uk / ursel.broesskamp@promotionsante.ch

Latin America

Leader & Coordinator: Ligia de Salazar E: lsalazar@emcali.net.co

North America

Co-leaders: Steve Fawcett and Marcia Hills E: sfawcett@ku.edu/mhills@uvic.ca Coordinator: Marilyn Metzler E: mom7@cdc.gov

Global Programme on Health Promotion Effectiveness 415

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Northern Part of the Western Pacific Leader & Coordinator: Albert Lee E: alee@cuhk.edu.hk

South East Asia

Leader & Coordinator: Alok Mukhopadhay E: vhai@vsnl.com

South West Pacific

Leader & Coordinator: Jan Ritchie E: j.ritchie@unsw.edu.au

GPHPE supporters

• Health Promotion Switzerland

• Ministry of Health and Social Services, Quebec

• National Institute for Health and Clinical Excellence, England (NICE)

• The Netherlands Institute for Health Promotion and Disease Prevention (NIGZ)

• Public Health Agency of Canada

• Spanish Ministry of Health and Consumption

• United Kingdom Department of Health

• US Centers for Disease Control and Prevention (an agency of the Department of Health and Human Services)

• World Health Organization (WHO Geneva) GPHPE collaborators

• African Institute of Health and Development

• African Medical and Research Foundation

• Brazilian Association of Post-graduate studies in Collective Health (ABRASCO)

• Canadian Consortium for Health Promotion Research (CCHPR)

• Center for the Development and Evaluation of Public Health Policy and Technology (CEDETES), Colombia

• Center for Health Promotion and Health Education, The Chinese University of Hong Kong

• French Health Directorate

• French Institute for Prevention and Health Promotion (Inpes)

• NHS Health Scotland

• Oswaldo Cruz Foundation - National School of Public Health, Brazil

• Pan-American Health Organization (PAHO)

• University of Bergen, Norway

• Victorian Health Promotion Foundation (VicHealth)

• Voluntary Health Association of India (VHAI)

• WHO Collaborating Centre for Community Health and Development, University of Kansas

• World Health Organisation African Region (WHO/AFRO) 416 Global Programme on Health Promotion Effectiveness

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GPHPE interested parties

• Cochrane Collaboration Health Promotion and Public Health Field The Community Guide

• Getting Evidence into Practice European Evidence Consortium

• IUHPE/EuroHealthNet Joint Special Interest Group on Health Promotion Evidence, Effectiveness and Transferability

Scientific and Technical consultants to the GPHPE

• Hiram Arroyo

• Anne Bunde Birouste

• Simon Carroll

• Spencer Hagard

• Saroj Jha

• Maurice Mittelmark

• Michel O’Neill

• Louise Potvin

• Marilyn Rice

• Valéry Ridde

• Hans Saan

• Kwok-cho Tang

• Elizabeth Waters

• Mabel Yap

• Pat Youri

Global Programme on Health Promotion Effectiveness 417

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Index

Accountability and governance, 271–272 ACE-Obesity project, 142

Adaptive systems, 212

Advocacy, 14, 23, 33, 38, 39, 75, 76, 101, 102, 133, 134, 159, 172, 193, 194, 216, 218, 334, 345, 408–409

African Institute for Health & Development (AIHD), 227–228

Alcohol, licensing, 166 Alcohol Accords, 167

Alcohol related harm prevention, health promotion in, 163–165

economic interventions, 165–166 health education, school and community

interventions

community mobilization, 171–172 mass media campaigns, 171 school programs, 170–171 tertiary institution programs, 171 organizational interventions, 166–167 policy interventions, 167–170 Alcohol-related harm reduction, multiple policy to, 168–169 Allocational policies, 52

American Regional Project teams, 29 ANGELO (Analysis Grid for Elements

Linked to Obesity) workshop, 143 Anti-smoking laws, 158

see also Tobacco control programs AusAID see Australian Agency for

International Development (AusAID) Australian Agency for International

Development (AusAID), 247 Australian SunSmart efforts, 58–59

Ban, smoking, 158

see also Tobacco control programs

Blood alcohol concentration (BAC) limits, 167–168

Breastfeeding promotion, 136

Canada, public health initiatives actors, multiple, 61–62

implementation, diffusion of, 60–61 impossibility/implausibility of control

groups, 60

time frames, compressed, 59–60 Causal field models see Policy ontologies CBPR see Community-based participatory

research (CBPR) Centers for Disease Control

and Prevention (CDC), 16, 89, 95, 287, 299, 409

Child mental health promotion

and prevention capacity mapping project, 16

“Circle of Life”, 393, 397 Classical utilitarian model, 370 Collaborative policy dialogue, 34 Communication challenges and GPHPE,

24, 45–46

Community-based participatory research (CBPR), 228

Community interventions on social determi- nants of health, 225–227

Complexity theory, 342–343 Concentration curve and index, 377 Coordinated School Health (CSH), 108 Corporate governance, 272–273 Corruption, 274

Critical realism and critical realist evaluation, 340–341

CSH see Coordinated School Health (CSH) Cultural sensitivity, 252–253

419

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Developing country, urbanization in, 90–91 Dialogue

definition, 33 effectiveness, 38 forms of, 34

and health promotion, 34 and IUHPE blueprint, 35–38

Diet, Physical Activity and Health (DPAS), 89 DPAS see Diet, Physical Activity and Health

(DPAS) Drink driving

legislation, 167 penalties for, 168 Drinking age, 168 Drug abuse, 75–76

EBM see Evidence-based medicine (EBM) Ecological model

of health promotion, 237 of human development, 69 Ecosophy postulates, 394 Effectiveness indicators, 315–317 Egalitarian model, 370

Empowerment, 76 dimensions of, 388, 389 effectiveness concept, 390–394 as health promotion outcome, 386–390

responsiveness, 394–395 of women, 76–77

ENHPS see European Network for Health Promotion Schools (ENHPS) EuroHealthNet, 23

European Network for Health Promotion Schools (ENHPS), 108

European Regional Effectiveness Project, 25, 35–38

Evidence-based medicine (EBM), 70–71

FCTC see Framework Convention on Tobacco Control (FCTC)

Filter’s companion manual conflict sensitivity, 251, 252 cultural sensitivity, 251, 252 good governance, 251, 252 social cohesion, 251, 252 social justice, 251, 252

Framework Convention on Tobacco Control (FCTC), 191–192

GAPA see Global Alliance for Physical Activity (GAPA)

Getting Evidence into Practice (GEP), 23 Global Alliance for Physical Activity

(GAPA), 98

Globalization

obesity prevention and, 143–145 and health promotion, 181–187 Global Programme on Health Promotion

Effectiveness (GPHPE), 13–29 aim of, 42

communication challenges, 24 component, global, 14

effectiveness and diversity, 13–15 European conference series, 27 European efforts, 288–289 evidence

debate, 295–296

and effectiveness, 293–294 evaluation, 284–286

methodologies and values, 292–293 field, 298–299

funding, 44

and Global Steering Group, 15, 29, 43 health promotion effectiveness, evidence of,

296–297

health promotion, evidence and conceptual challenges for, 289–291

history, 42–43

opinion, judgment, expertism and evidence, 294–295

organized efforts to discover evidence of, 286–288

partnership research in communication, 45–46 input, 44

leadership, 45 output, 46 processes, 44–45 products, 43–44

reduction versus complexity, 291–292 regional approach, strengths and weaknesses,

29–30

regional assessment and questionnaire, 15 accomplishment and resources, 26–27 attributes, 15–22

elements, rendered the task difficult, 24–25

feasibility, utility and productivity, factors contributed to, 23

vision, 28–29

regional effectiveness presentation Africa, 18, 22

Europe, 18–19, 22

Latin America, 17, 19, 22, 24–25 North America, 19–20

South East Asia, 21 South West Pacific, 16, 21 Western Pacific, northern, 17, 20–21 420 Index

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Index 421

significance, 13–14 structure, 43 theory, 293–294

Global Steering Group (GSG), 43

Governance in health promotion effectiveness, 259–260

accountability, 261–262 corporate governance, 272–273 defined, 259–260

deliberative democracy, 271 effectiveness measurement

influence, 275–276 representation, 274–275 voice, 275

elements, 263–264

financial management and administrative systems, 274

governance and population health, pathways between, 262–264

indicators, 271

institutions and their roles, 272 legitimacy, 270

organisational structures, representation in, 272

power, 265–267

limitation and separation of, 273 reconceputalising participation, 267–270 GPHPE see Global Programme on Health

Promotion Effectiveness (GPHPE) GSG see Global Steering Group (GSG)

HCP see Healthy Cities Program (HCP) Health, risk factor for, 93–94

“Health for All”, India, 230

Health, social determination of, community initiatives and, 237–241

Health and Peace-Building Filter, 16 Health and social determinants of vulnerable

communities Delhi and Shiv Puri, India, 230

Khoj, 231–232

Voluntary Health Association of India (VHAI), 231

Health-enhancing physical activity (HEPA), 87–88

Health impact assessment (HIA), 74, 218 Health in urban environments, historical context

of, 203–204 Health policy

case studies, Canada, 61 definition, 53

effectiveness, 51–53, 57, 64–65 factors, 61

impact on health, 53–54 meta-review of, 55–59

Health promoting globalization interventions, 191 International Framework Convention on

Tobacco Control (FCTC), 191–192 polyphony of possibilities, 194–195 in theory, 195–197

treatment action campaign, 192–194 Health Promoting Schools (HPS), 108 Health promotion, 164–165

developing countries and effectiveness evaluation in, 363–364

ecological model of, 331 equity in, 367–369

effectiveness in health promotion and distributive justice, 369–370 redistribution, difficulties regarding, 370–372

evidence and conceptual challenges for, 289–291

feasibility for, 353–354 future research, 340

complexity theory, 342–343 critical realism and critical realist evaluation, 340–342

and globalization, 181–187 and health inequalities, 372–376

implementation process, associated with, 375

intervention effects, associated with, 376–377

intervention impacts, associated with, 377–378

planning process, associated with, 373–375 international context and its influence on

local practice, 356–357 in Latin-America, 359–360

evidence of effectiveness, 360–363 in practice, 356–358

settings approach, 329–331 challenges, 337–340 conceptualizing, 330–331 rationale for, 329–330 virtual settings, 334–335 socio-political context, 354–356 systems perspective, 331–332 and urbanization, 201–218 whole system organisation, 332–335 Health promotion effectiveness, 308–309

evidence of, 296–297, 358–359 governance see Governance in health

promotion effectiveness indicators, 315–317

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measurement process, 306–308, 314–315 operationalization, 306, 308–309 systematic review, 311

transformation of data to information through analysis, 314–315

search for evidence of, 358–359 surveillance, 323–326

data analysis, 327

methodological aspects of, 318–319 as tool for measuring, 317

Health promotion, effectiveness and quality of challenges, 402–403

IUHPE initiatives for quality, effectiveness and equity, 401–402

IUHPE in new communications age, 405–416

IUHPE’s accountability, 406–407 effectiveness, 407–408 faith, 410–411

health promotion and for equity in health, 410–411

learning, 409–410

research using the resources of members, 407

problem of exclusion, 404 technologies, 403–404

Health promotion and obesity prevention, 125–128

evidence needs, 145

globalisation, effects of, 143–144 interventions, creating a portfolio of,

140–143

obesity, evidence on the burden and determinants of, 128–129 opportunities for action, 129–130

caveats, 134–135

settings and sectors, 131–133 strategies, 133–134 target groups, 130–131

potential interventions, effectiveness of, 135–136

breastfeeding promotion, 136 community settings, 139–140 cost effectiveness, 140

family-based and pre-school settings, 136–137

school-based settings, 137–139 workplace settings, 139

Health promotion and peace-building, 247–248 framework development, 248–249

concepts, 249–250

draft tool, preliminary trials of, 250–252 future directions, 256–257

health in fragile setting, 248–249 impact, attempting to measure, 248 learning from field

appraising conflict sensitivity, 253 cultural sensitivity, 252–253 good governance, 254–255 social cohesion, 254 social justice, 253–254

maximum impact, consolidating for, 255–256

Health promotion in school, 107–109 achievements of, 111–112 challenges in evaluating

convincing the health sector, 117–118 dissemination of the evidence of effectiveness, 117

empowerment and its evaluation, 120 equity and social justice, 119–120 outcomes, 120–121

concept, 108 effectiveness, 121

evidence of effectiveness of, 109–111 gaps in evidence

costs and benefits, evidence about, 116–117 education sector, evidence from the, 115–116

low-income countries, evidence from, 115 shared and participatory evaluation, 115 uncertainty, 114

priorities, 121

research and evaluation in, 112–114 Health promotion interventions, 15–22

Latin American regions, 17 South West Pacific region, 16 Western Pacific, northern, 17 Health promotion relevant to urbanism,

209–210

Health sector and school health promotion, 117–118

Healthy Child Development at Mitumba informal settlement Nairobi, Kenya, 227–229 additional activities, 229–230 Healthy Cities Program (HCP), 216–219 Healthy People 2010, 367

Healthy public policy, 53, 61–62, 189, 197 Healthy Settings approach, 17

HIA see Health impact assessment (HIA) HIV/AIDS prevention, 52

HIV in Zambia, 187–189 Hogares Comunitarios de Bienestar

Programme, Columbia., 77 HPS see Health Promoting Schools (HPS) HPS/CSH, 109, 111, 115, 116, 117, 119, 120 422 Index

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Human development, ecological models of, 69

Hypothetical effect and policy, 56

ICBF see Institute of Family Wellbeing (ICBF) ID see Index of dissimilarity (ID)

Index of dissimilarity (ID), 387, 388 Indo/European Union dialogue, 37 INGO see International non-governmental

organizations (INGO)

Institute of Family Wellbeing (ICBF), 233 Integrated Child Development Scheme, India, 77 Integrated Pan Canadian Healthy Living

Strategy, 367

Integrated Programme for Child and Family Development, Thailand, 77

International non-governmental organizations (INGO), 405

International Obesity Taskforce (IOTF), 126 International Union for Health Promotion and

Education (IUHPE), 3, 13, 42, 78, 288, 401, 407

Interrupted time series approach, 323 Intervention, 110

and urbanization, 210–211

IOTF see International Obesity Taskforce (IOTF)

IUHPE Report to the European Commission, 42–45, 288–289

IUHPE’s accountability, 406–407 effectiveness, 407–408 faith, 410–411

health promotion and for equity in health, 408–409

learning, 409–410

research using the resources of members, 407

Kahnawake Schools Diabetes Prevention Project, 393

Khoj, 231–232

Leadership, 45

“Least coercion rule”, 56 Legitimacy and governance, 270

Maximin theory, 370 Mental health promotion, 67

challenges of evaluating, 70–73 communicating messages about, 77–78 community, 74–75

concept, 71–72

in developing countries, 75–77 effectiveness of, 67–68

demonstration, 69–70

evidence

for best practice, communication, 79–80 for policy making, communication, 78–79 to public, communication, 78–79 field of, 73

implementation, 78–79

low income countries, evidence base in, 75–77 policy interventions, 73, 74

policy makers and, 79

strengthening the evidence base for, 73–74 in workplace, 72

Milio’s assertion, 53–54 Mitumba, 227, 228 Modern urbanization

emerging economies / developing countries, 205–207

western / post-industrialized cities, 204–205 Move for Health, the Agita Mundo, 98

National-level / regional-level interventions, case studies, 98–101

Needs-based model, 370

Norway’s farm-food nutrition policy, 58–59

Obesity prevention and health promotion, 125–128

evidence, 126–128, 145 globalization, effects of, 143–145

interventions, creating a portfolio of, 140–143 obesity, evidence on the burden and

determinants of, 128–129 opportunities for action, 129–135 potential interventions, effectiveness of,

135–140

Operationalization, 306, 308–310

Ottawa Charter 6, 7, 38, 53, 65, 68, 95, 108, 160, 181, 183, 216, 217, 225, 238, 247, 283, 294, 328, 370, 378, 387

Ownership/libertarian theory, 370

Panchayati raj institutions (PRI), 17 PANDAI (Child Development and Mother’s

Care) Project, Indonesia, 77

PAPH see Physical Activity and Public Health (PAPH)

Participation and governance, 264–270 Partnership inputs and GPHPE, 44 Partnership research in GPHPE

communication, 45–46 input, 44

leadership, 45 output, 46 processes, 44–45

Index 423

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Peace-building principles, 250 Physical activity

and health risk factor, 93–94

health promotion interventions, 88–89 in relation to government, media and

community agendas, 103

US Surgeon General’s report on, 94–95 Physical Activity and Public Health (PAPH),

training courses in, 95, 98 Physical activity effectiveness

challenges in demonstrating, 101–103 indicators of, 92

Physical activity promotion chronology

emergence of inactivity, 93–94 scientific evidence and health promotion policy and practice, relationship between changing, 94–95

criteria for good practice, eleven, 91–93 effectiveness in, 88–91

national-level / regional-level interventions, case studies, 98–101

Physical inactivity on disease burden, impact of, 94

Policy

entrepreneurs, 58 instruments, 52

mental health promotion, 74, 79 ontologies, 56

on population level mental health, 73–74 Population attributable risk (PAR), 377, 378 Population level mental health, policy interven-

tions on, 73–74 Power, 265–267

limitation and separation of, 273

Pricing policies and alcohol consumption, 165 PROAPE Programme, Brazil, 77

Promotion & Education, 43, 44, 401, 402 PRONOEI Programme, Peru, 77 Public policy, healthy

success of, 61–62

RAFA/PANA, 98

Randomised Controlled Trials (RCT), 68,113, 211, 296, 299, 307, 310, 337

RCT see Randomised Controlled Trials (RCT) Regional networks for physical activity

promotion, 98

Regional projects, development of, 14 Relative index of inequality (RII), 377 Rescue, theory to, 63–64

School, health promotion in, 107–109 achievements of, 111–112

challenges in evaluating

convincing the health sector, 117–118 dissemination of the evidence of effectiveness, 117

empowerment and its evaluation, 120 equity and social justice, 119–120 outcomes, 120–121

ways of persuading the education sector about values of, 118–119

concept, 108 effectiveness, 121

evidence of effectiveness of, 109–111 gaps in evidence, 114–117

costs and benefits, evidence about, 116–117 education sector, evidence from the, 115–116 low-income countries, evidence from, 115 shared and participatory evaluation, 115 uncertainty, 114

priorities, 121

research and evaluation in, 112–114 School health interventions, types of indicators

for, 120–121

School Nutritional Strengthening Program (SNSP)

Valle de Cauca, Columbia, 233–235 successes and challenges, 233–235 Server intervention and drinking environments,

166–167 Server litigation, 167 Setting for health, 329–330 Seven generations, 393

Slope index of inequality (SII), 377 Smoking, 378

ban, 158

see also Tobacco control programs Smuggling, tobacco taxes and, 155–157 SNSP see School Nutritional Strengthening

Program (SNSP) Sobriety checkpoints, 168 Social stratum, 359

Surveillance, 321–322, 323–324 data analysis, 323

measurement and effectiveness, 321–325 methodological aspects, 318–319

Swedish Health on Equal Terms Public Health Policy, 367

Swedish overall health policy, 58–59

Tackling Heath Inequalities: A Program for Action, 367

Theory-driven evaluation methods, 69–70 Tobacco control programs, 151–153

in Africa, 155–157 in Americas, 153–154 424 Index

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in Europe, 154–155 other region, 158–159 in Southeast Asia, 157–158 Tobacco taxes and smuggling, 155–157 Tobacco use, health promotion against, 151

measuring effectiveness, issues in, 159–160

Training, translation of evidence,

dissemination and workforce development and, 95–98

Urban environment, 201–203 Urban health paradox, 357

Urbanism and health promotion, 214–216 Urbanization

and challenge to health promotion, 208–209

evidence, effectiveness and, 211–212 and health promotion, 201–218 intervention concepts in, 210–211

Urbanization, 357

Urbanization in developing country, 90–91

Valle de Cauca, Colombia, 233 VHAI see Voluntary Health Association

of India (VHAI)

Violence reduction programs, 76–77 Voluntary Health Association of India

(VHAI), 231

Western-based university system, 282 WHO, 13, 42, 89, 333, 336, 367, 368 WHO Healthy Cities project, 333–334 Whole system approach

ecological complexity, 339 healthy setting, 329, 334–345 integration and visibility, 339–340 Women empowerment, 76–77

World Health Organization (WHO) see WHO Index 425

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