1. Categorie di associazione con il termine “Prodotto Biologico”
Categorie di associazioni % Tot
Salute 23,34% Prodotto biologico 15,13% Verdura 10,52% Frutta 6,92% Naturale 5,91% Natura 5,91% Colore verde 4,47% Diffidenza 4,18% Costoso 4,03% Ambiente 3,60% Marca biologica 2,45% Qualità 2,31% Buono 1,73% Controllo 1,59% OGM 1,30% Novità 1,15% GDO 1,15% Cattivo 1,01% Bio 0,72% Grano 0,72% Famiglia 0,43% Agro 0,43% Dieta 0,43% Vegani 0,29% Personaggi 0,29% Totale complessivo 100,00%
2. Categorie di associazione con il termine “Gelato”
Categorie di associazione % Tot
Gusto gelato 39,22% Estate 16,11% Alimento rinfrescante 12,18% Cono gelato 8,96% Buono e gustoso 8,82% Dolce 3,64%
Marca gelato industriale 3,22%
Gelateria artigianale 2,94%
79
Cremoso 0,84%
Altri prodotti correlati al gelato 0,56% Città/zona famosa per il gelato 0,56%
Persone 0,42%
Alimento nutriente 0,42%
Dieta 0,42%
Alimento genuino 0,28%
Totale complessivo 100,00%
3. Categorie di associazione con la “Frase 1”
Categoria % Tot
Buono, goloso e gustoso 27,59%
Freddo/Fresco 23,25% Estivo 9,24% Sano 6,30% Calorico 5,88% Nutriente 5,74% Dolce 5,18% Completo 4,06% Genuino 2,24% Sostituisce un pasto 1,40% Adatto a tutti 1,40%
Non mangio/non mi piace 1,26%
Fatto con il latte 0,98%
Mette di buon umore 0,98%
Dietetico 0,84% Dessert 0,70% Sublime 0,70% Non completo 0,42% Colorato 0,28% Relax 0,28% Appagante 0,28% Famoso 0,28% Artigianale 0,14% Ogni stagione 0,14%
Consigliato per chi è stato operato alle tonsille
0,14%
Conviviale 0,14%
Cremoso 0,14%
80
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