Le risorse del web e le strategie istituzionali per la promozione del territorio: il caso Sardegna
Tesi di laurea di Martina Ulgheri
ABSTRACT
Today tourism is the major source of income for each area, the territorial marketing is a growing sector and it is becoming more important to exploit the locality.
Italy is a country with high tourism, she is implementing various strategies to promote the area both nationally and regionally .
The present work aims to analyze the methods used to promote the area with particular attention to the means used to exploit the potential of the Web.
Work is divided into four chapters: the first two are mainly theoretical, the latter two deal with the case study “Sardegna”.
The first chapter identifies the theoretical foundations of web marketing; in the second chapter the bases of the tourist and territorial marketing are defined analyzing the traditional and the innovative methods that rely on the web.
The third chapter examines the case “Sardegna”: the institutional strategies and their strengths and weaknesses.
The fourth chapter describes the services that Sardinia offers to tourists and infrastructure that she has, identifying strengths and weaknesses.
The aim of this study is to draw a clear picture of the condition of Sardinia identifying the points to be corrected and the potential to be developed.
