POLITECNICO DI MILANO PRODUCT SERVICE SYSTEM DESIGN
10463537 | HE MUNONG
A CHILDREN’S BOOK SHARING
SERVICE DESIGN
RESEARCH /
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analysis /
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design /
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test & iteration /
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The development of information society impacts many industries and our habit. Especially, people’s reading habits have been changed particularly: a large number of reading time is turned to communi-cate with electronic products. The paper books turn to electronic books. And the content of readings also began filled with a large number of Fragmented information. Reading is an ability about lifelong learning, development. The early reading training is particularly important. From the library set up by government to the reading theme cafe on the streets, the reading service has been concerned. Here we study the existing children's reading service, and explore the opportunity of this traditional service.
Children are not born with the ability to read. A research in the United States suggest that the 3-8 years old is the critical period to develop reading ability. Here the “reading ability” is not only refers to cultivate the ability of cultivating knowledge, but also refers to cultivate their correct attitude to read-ing and ability to actively participate in the readread-ing. It’s time to LEARN TO READ Before the age of 8, and READ TO LEARN after 8. That means the early reading is important to build the habit of reading, and then get knowledy by reading. Early reading laid the foundation for subsequent learning ability. It 儿童并不是天生就具备阅读的能力。美国的研究表明,儿童在 3-8 岁期间是 阅读能力发展的关键时期,这里的“阅读能
力”不仅仅是指培养孩子通过阅读获 取知识的能力,更重要的是指培养孩子正确的阅读态度,能够积极参与阅读。8 岁 之前的孩子学习如何阅读(Learn to read),之后再通过阅读来学习一切(Read to learn),儿童早期阅读为后续学习能力奠定 了基础,有助于儿童学习能力和 学习兴趣的�高、自信心的增强、与人沟通能力的和整体素质的�升。
LEARN TO READ
READ TO LEARN
8
years old
(18 January 1896 – 25 April 1963) was a New Zealand teacher, orchardist, Methodist lay preacher, pacifist and communitarian. In the 60 's in 20 Century, through systematic analysising the human reading process, Holdaway created a new method of early reading by interacting with children:
In a relaxed and happy atmosphere, adults and children read a book together for not learning, which is a activity like game.
Hubert Reginald Holdaway
STAGE Sensorimotor stage Preoperational stage Concrete operational stage Formal operational stage AGE 0-2 2-7 7-11 >11
HOW THE CHILD THINKS AND UNDERSTANDS THE WORLD Information is gained directly through the senses and motor actions In this stage child perceives and mainpulates but does not reason Symbols become internalized through lauguage development Object permanence is acquired
Emergence of symbolic thought Centration
Egocentrism
Lack the concept of conservation Irreversibility
Ability to think logically about concrete objects and situations Child can now understand conservation
Classification and categorization Less egocentric
Inability to reason abstractly or hypothetically
Ability to think logically about abstract principles and hypothetical situations Hypothetico-deductive reasoning
Adolescent egocentrism illustrated by the phenomenon of personal fable and imaginary audience
Piaget's 4 COGNITIVE DEVELOPMENTAL STAGES
(9 August 1896 – 16 September 1980) was a Swiss developmental psychologist and philosopher known for his epistemological studies with children. His theory of cognitive development and epistemological view are together called "genetic episte-mology".
Jean Piaget
CASE STUDY OF CHILDREN
READING SERVICE ABROAD
1 2
4
5 3
BRITAIN
· The program "Bookstart" was start in 2005;
· In October of 2005, British government gave 2,700 pounds of free books for children under 3 years as presents.
JAPAN
· In 1960s, the “children-parents reading activity” was proposed by Japan writer to encourage parents to read with children for 20 minutes a day;
· Japan also has family libraries to promote the development of family reading; · Japanese mother even make books for their children.
FINLAND
· There are more than 3000 museums, which are free for children and youth under 18 years old;
· Since the child birth, parents will read newspapers, books and stories with children. That has become one of the traditional family leisure activities in Finland.
U.S.A
· The government has set up an International Reading Association and the National Reading Research Group to promote children's early reading.
· In 1997, President Clinton proposed "USA Reading Challenge" movement to encourage parents to become the first reading teacher of their child;
· In 2001, President Bush proposed the ESEA (Elementary and Secondary Education Act) of "No Child Left Behind" and a program called "Read to Read, Read to Learn".
UNITED NATION
· In 1972, the UNESCO ( United Nations Educational Scientific and Cultural Organization) initiated “going to reading society," to the world, in order to call for universal reading habit
· 23 April is a symbolic date for world literature. It is on this date in 1616 that Cervantes, Shakespeare and Inca Garcilaso de la Vega all died. It was a natural choice for UNESCO's General Conference, held
2
3
4
5
BRITAIN
· The program "Bookstart" was start in 2005;
· In October of 2005, British government gave 2,700 pounds of free books for children under 3 years as presents.
JAPAN
· In 1960s, the “children-parents reading activity” was proposed by Japan writer to encourage parents to read with children for 20 minutes a day;
· Japan also has family libraries to promote the development of family reading; · Japanese mother even make books for their children.
FINLAND
· There are more than 3000 museums, which are free for children and youth under 18 years old;
· Since the child birth, parents will read newspapers, books and stories with children. That has become one of the traditional family leisure activities in Finland.
U.S.A
· The government has set up an International Reading Association and the National Reading Research Group to promote children's early reading.
· In 1997, President Clinton proposed "USA Reading Challenge" movement to encourage parents to become the first reading teacher of their child;
· In 2001, President Bush proposed the ESEA (Elementary and Secondary Education Act) of "No Child Left Behind" and a program called "Read to Read, Read to Learn".
In short, foreign government and social reading organizations have deeply participated in children reading education and activities. After years of accumulated, the
CASE STUDY OF CHILDREN
READING SERVICE IN CHINA
In view of the growing attention of children's reading, many children's reading services are beginning to develop in the public library, community and family in China.
Parent-child reading hall, one of the most representative service, focus on children's early reading and provides reading space, reading material, loan service, companion service and reading activities for children and parents. Here are a few of children read-ing halls, which are acclaimed widely in Shanghai.
CHANGNING DISTRICT HONG-KOU DISTRICT XUHUI DISTRICT PUTUO DISTRICT ZHABEI DISTRICT JIADING DISTRICT QINGPU DISTRICT SONGJIANG DISTRICT FENGXIAN DISTRICT PUDONG NEW DISTRICT BAOSHAN DISTRICT MINHANG DISTRICT CHONGMING ISLAND CHONGMING ISLAND
SHANGHAI
1 3 2In order to extend the reading service to the community and family, the government has built a large number of community libraries in recent years. Since 2001, more than 800 municipal and community libraries are build in Shanghai. In March of 2015, I visited Shanghai Yangjing community library.
ADDRESS: Boshan Road No. 51
OPEN TIME: Monday-Sunday 9:00-17:00 AREA: 1200 ㎡, 2 floors
LIBRARY SERVICE: books | reading space | book ATM | meeting room | digital room | newspaper room | children reading room
CHILDREN READING ROOM SERVICE
1) Reading space 2) loan service 3) reading partner service 4) creative activities and works exhibi-tion 5) Wechat public platform
HIGHLIGHT: children, parents and administrators must take off their shoes to ensure the indoor cleaning.
CASE STUDY 1
SHANGHAI YANGJING COMMUNITY LIBRARY
children reading room
Poplar Kid’s Republic is build by Poplar Publishing Co.,Ltd, which is the largest children’s professional publisher in Japan in 2004. In addition to publish children's books, it has 4 picture book stores in Beijing, Shanghai and Shenyang. In March of 2015, I visited a Poplar picture book store in Shanghai and participanted some activities here.
ADDRESS: Yuyuan road No. 262, Jingan District, Shanghai OPEN TIME: Monday-Sunday 10:00-20:00
AREA: 105㎡, 2 floors
FUNCTION: floor 1 - book store | floor 2 - activity room and office READING SERVICE:
1) Books purchase 2) Reading space 3) Story-telling activity 4) Art workshop 5) Wechat public platform
HIGHLIGHT:
1) Accurative service: the story-telling activity face to babies from 0 to 3 on each morning of Tuesday, Thursday and Saturday and face to children form 3 to 8 on each morning of Sunday.
2) Decoration: Exquisite window display | Natural wooden decoration in book store | The cover of picture book outwards (not the spine) | Lower bookcase for younger children's picture books and upper bookcase for science and tool books | ornaments and cartoon toys everywhere | Hand-make tips on books | Soft sofa and wall in activity room
3) Book classification: the book store has different area: 0-3 years old area, 3-5 years old area, 5-8 years old area, educational books area, networking area, special books areas, season recommendation area and so on.
4) Interaction: Parents are welcomed to join in the story-telling activity
CASE STUDY 2
In 2008, Pass love charity Foundation launched a project called "Dandelion Village Library" in order to change the spiritual civilization construction for Chinese children in poor rural areas. As of September 2014, this project built 77 village children's library in 29 poor provinces and cities in China. The project has spread into urban. In 2013, Dandelion Children's Library was established in Pudong New Area of Shanghai. It brought a number of high quality reading and education services for urban com-munity children. In March of 2015, I visited the this library and participated in a story activity.
ADDRESS: E’shan Road No. 633, Pudong District, Shanghai
OPEN TIME: Tuesday-Friday 12:30-20:00 | Saturday-Sunday 9:00-20:00 | Monday close (book disin-fect day)
READING SERVICE:
1) Reading space 2) Loan service (for free) 3) Movie and story-telling activities 4) Toy selling 5) Wechat public platform
HIGHLIGHT:
1) Children, parents and administrators must take off their shoes to ensure the indoor health.
2) Furniture and decoration: Height of table, chairs and cabinets are suitable for children | The main girder of library is a big tree and decorated with leaves and animals | A small stage with a carpet, cushion, animal dolls and projection.
3) Activities: Regular activities - families are welcomed on the weekly movie and story-telling activity | Special event - such as the "children's concert"
Overall, these three libraries in Shanghai provice high quality reading service for children. The book collections and reading environment are much better than the general community libraries. Although their have different service conditions, content or service mode, the basic functions, facilities, partici-pants and participartici-pants relationship are similar.
CASE STUDY 3
1. MAIN FUNCTION: Facing to children and parents, existing reading services mainly provide reading space, books, selling service, loaning service, reading partner service, on-line public service and some activities such as story-telling, movie, workshop and so on. Besides, education speech for parents also provided in some libraries.
2. FACILITIES: The height of shelves, tables and chairs in library are suitable for children. The fillet of most furnitures helps avoid collision hurt. The natural decoration in library are welcomed by children and parents.
3. MANAGEMENT: The management of children’s book in library are not systematic enough. 4. PI/IQ MAP: There are 4 participant encounters in existing library services:
1) user - user (includ a family) 2) users - managers 3) users - volunteers 4) managers - volun-teers
STATUS QUO OF
CHINESE CHILDREN’S READING SERVICE
DIY do-it-yourself co-production being-served co-management ACTIVE INVOLVEMENT + -COLLABORATIVE INVOLVEMENT - +
PI MAP (PARTICIPANT INVOLVEMENT)
user-user
volunteer-user user-manager volunteer-manager formalized/strong relational/strong formalized/weak relational/weak SOCIAL TIE STRENGTH + -RELATIONAL INTENSITY - +IQ MAP (INTERACTION QUALITY)
volunteer-manager volunteer-user
user-manager
user-user
PI MAP
USER-USER: Most children read and join in activities alone and do not communi-cate initiative with other child. Parents also have less communication each other. USER-MANAGER: Users are served by managers, with no participant in manage-ment.
USER-VOLUNTEER: Volunteers provide reading partner and story-telling service for users. Both of them participant in activities actively.
MANAGER-VOLUNTEER: The manager will recruit volunteers to participate in the management.
IQ MAP
USER-USER: Parents will occasionally discuss parent-ing experience. Children sometimes read and play with other children together. Parents and children will feel resonate during the discussing and activities. But there is few communication between families. And they hardly communicate after the reading activity. Obvi-ously, it is an unstable interaction relationship.
USER-MANAGER: Generally, users and managers will communicate during the activities, or lending and returing books.
USER-VOLUNTEER: Users and volunteers feel reso-nate during participating in activities together. MANAGER-VOLUNTEER: Managers and volunteers keep strong social tie during working together.
PROBLEM
LACK OF SPACE LACK OF TIME LACK OF BOOKS LACK OF SYSTEMATIC MANAGEMENTAccording to the feedback, we know that users have the following four requirements for children's reading service:
TARGET USER ANALYSIS
questionnaire analysis
REQUIREMENT OF NEW READING RESOURSE
80%
70%
70% of parents think that their books at home are not enough. They have problems of few books, few book species and slowly book updating. Among them, the most reason of problem is some books will be no longer appropriate after their child frow up.
More than 80% of parents want to get good book or information of good book through the reading service and good books on the plat-form.
We focus on the children of 0-8 and their parents for the target users. Here the reading service is facing to children and parents, but the direct experience of the service for the parents. In order to further understand the requirements of target users, we edit a "QUESTION-NAIRE ON CHILDREN’S READING SERVICE" and distributed to the parents who have children of 0-8 via website and Wechat. The questionnaire has 43 questions on the basic informa-tion of parents and children, children's interest and ability, interaction between parents and children, parents’ attitude about children's reading service. We received 55 feedbacks.
Many parents have habit of sharing resources: Nearly 40% of families had given the idle books to others;
7% of the families often lend books to others.
REQUIREMENT OF SHARING
REQUIREMENT OF COMMUNICATION
More than 70% of parents will try to borrow books online;
More than half of parents accept to lend their idle books on Internet.
REQUIREMENT OF DISPOSING IDLE BOOKS
Even if there are various and convenient existing reading services, they are still
thought to have alot of inconvenience by 60% of parents,
of which 30% of parents believe that the it is too expensive to buy new books.
For children’s reading library, almost all the parents who know it are dissatisfied for the long distance from home the library.
Nearly 80% of the family has some idle
children's books at home, of which their child are not interested in any more.
Nearly 70% of parents have this problem because these books are no longer suitable their children after grow up.
Half of families will place the idle books in the bookcase.
30%
60%
60%
100%
50%
80%
70%
50%
70%
80%
80%
18.1%
7%
40%
SERVICE POSITIONING
SHARING SERVICE PLATFORM IMPROVE BOOK USAGE RATE SYSTEMATIC BOOK MANAGEMENT IMPROVE COMMUNICATION PERSONALIZED SERVICEIn order to solve the problem that “difficult to find new book and messy to keep old book”, a book sharing platform service is estabished. User can upload their own idle books information on the plat-form, or search the information of books which he or she needs. Users decide the meeting place and time by communicating online. After getting the book off-line, the user should confirm online and become the new owner of this book.
OFFERING MAP
Social network about children books Children books
Information of new books Disposing
your idle books recommendationPersonal
Children from 0 to 8
and their parents
In this service system, users mainly participate in book sharing service through the platform. In addition, the platform will be provided material and information from booksellers, other material suppliers and other information suppliers.
1) INFORMATION FLOW: User will obtain information of books and users onlin, communicate with other users online, receive news and notifications from system online, send comment, like, and other feedback to system online through the service platform. User will also communicate with other users
SYSTEM MAP
SERVICE PLATFOORM Other material supplier Book supplier Other information supplier User A User B User CUser
Main stakeholder
Information flow Financial flow Material flowChecking
books online Uploading informationof idle books
USER STORYBOARD
Checking users
Register and login
Deciding meeting time and place
Getting book
Online confirm
The participant involvement and interaction quality of the service system have changed a lot. Firstly, the role of “volunteer” in the traditional children's reading service is not needed. Secondly, the role of "manager" is replaced by the service "platform". Finally, the relationship between user and user will be improved greatly.
PI MAP
USER-USER: By communicating reading experience while borrowing books, users will participate in service more active. By establish-ing the book database together, users involve in the service more collabrative.
USER-PLATFORM: Through collecting
users’personal data and using data, the service system will understand users more and more, and then provide personal service. In another word, the personal service system is build with users together. Compared with the traditional
IQ MAP
USER-USER: User have to borrow books through communicating with other users. And users have to take the book face to face. Wheth-er online or off-line sWheth-ervice, the social tie
strength between user and user become stron-ger.
USER-PLATFORM: On one hand, users will get information from the platform and communicate through the platfrom. On the other hand, the platform will offer personal recommendation to users. Obviously, the frequency of exposure
PI/IQ MAP
DIY do-it-yourself co-production being-served co-management ACTIVE INVOLVEMENT + -COLLABORATIVE INVOLVEMENT - +PI MAP (PARTICIPANT INVOLVEMENT)
user-user
user-platform formalized/strong relational/strong formalized/weak relational/weak SOCIAL TIE STRENGTH + -RELATIONAL INTENSITY - +IQ MAP (INTERACTION QUALITY)
user-user
TIME: 2 p.m. - 4 p.m., March 15th, 2015 PLACE: Tongji Universtiry
PARTICIPANTS: 8 people
SUBJECT: To test the feasibility of service platform | to find the pain point
PROPS: Each person come with 5 to 10 books | A small label with owner’s name should be put inside each book | Registration form | Message form | Function card
PROCESS:
1) To introduce the service system and service process; 2) To simulate registration (hand filling registry);
3) To simulate to upload books (hand fill in the label in each books) and put all the books on the table; 4) To borrow books: all the user can search books on the platform (table) and check book information (the book cover and the label of owner). User can leave a message (hand fill a message form and pass it to owner). The borrower and owner can communicate online (on the paper form without speaking) to decide meeting time and place. These two users hand over the book face to face. Only the borrower confirms online (sign his or her name on the label), the borrower will become the new owner.
5) To simulate different situations: there are many situation cards such as lossing a book, no answer, refusing to borrow etc. We put these cards on table and recorded users’ reflect to test the influence of different situation.
6) Disscussion and Suggestion.
CO-DESIGN
ANALYSIS:
Through a simulation of service process includ in registration, book storing, book borrowing and some situation, we test the feasibility of service successfully and have a whole understanding for the service
1) PROCESS SIMPLIFICATION
The complex process of communication should be simplifid
2) AUTOMATIC SERVICE
The automatic service will improve the using experience
3) RECOMMENDATION
The recommendation system is needed, and to recomment not only books but also friends
SERVICE SYSTEM IMPROVEMENT
Checking books online
Register and login
Uploading information of idle books
Deciding meeting time and place
Getting book Online confirmation Add friends COMMUNICATION PROCESS SIMPLICATION AUTOMATIC CONFIRMATION BOOK SHARING AUTOMATIC UPLOADING INFORMATION PERSONAL QUESTIONS RECOM-MENDATION
When the registration, through personalized questions, the system will labelling users and determine the type of users, to accumulation data for the recommendation.
System connect date with the book system of Amazon, Dangdang and Douban. When uploading idle books, instead of inputting information of books manually, users need just take a picture of the book cover. System will identify the information of book automatically.
When user checking users or books, the system will give some recommendations of user and book he/she may likes.
If more than one user want to apply a book, the owner doesn’t need to reply one by one. By just choosing a borrow-er and detborrow-ermine the meeting time and place, system will reject other borrowers automatically. Meanwhile, the book will shown as “applied” automatically.
After the borrower confirming receipt a book, this book will be shown as “borrowed” for ten days. In this period, other users can not apply for this book. Once after this time, the new owner have to agree to borrow it. At the same time, in this period the new owner choud apply for renewal twice, and ten days for each time.
Users chould recommend books to friends in service plat-form, or share books to friends via the third party social platform.
Checking users
Based on the investigation, analysis and design above, the main touchpoint of the service is a nappli-cation for smart phone. According the service process, the operation process of the app have 5 main parts after registration and logining: home, books, photo, friends and my profile. The overall operating process is shown below:
PROTOTYPE -
PROCESS
Start Register & Personal question Login HOME MY PHOTO FRIENDS BOOKS default Conversation Like/comment My books My collection My message Borrowed record Notification Storing book Borrow confirmation My friends Friend recommendation Search books Renking Book recommendation Book introduction Notification of like/comment Notification of friend application Notification of book reserve Notification of recommendation Notification of message Book list Borrowed friend page User page Book introduction Recomment to friend Share Agree Agree Book introduction Share Renew Add friend Share Book reserve CollectPROTOTYPE -
REGISTER & LOGIN
中国移动 4G 12:00 80% 立即加入 请输入注册邮箱 ****** ****** 中国移动 4G 12:00 80% 登 录 注册新账户 请输入注册邮箱 ****** 忘记密码 中国移动4G 12:00 80% 昵 称 性 别 年 龄 关 系 年 龄 居住地 职 业 孩 子 家 长 确 认 取 消 中国移动 4G 12:00 80% Q2：下面哪个动物更接近您的孩子 跳 过 下一题 随性自由的小马 文静腼腆小兔子 完美主义小猴子 活力充沛小狮子 中国移动 4G 12:00 80% 我的孩子是小小艺术家 我的孩子停不下来，喜欢尝试各种运动 我的孩子喜欢拆开家里的任何东西 我的孩子头脑敏捷，下棋解题样样都行 我的孩子喜欢和大自然交朋友 我的孩子很爱他/她的小狗（或其他宠物） 我的孩子梦想环游世界 我的孩子梦想去到外太空 我的孩子梦想生活在童话中 Q1：下面哪项描述更接近您的孩子？ （多选） 跳 过 下一题 中国移动 4G 12:00 80% 让孩子单独安静看书 和孩子一起阅读、讲故事 孩子喜欢和图书互动 洗澡时的伴读 睡觉前的晚安阅读 Q3：您和孩子平时怎样读书？（多选） 跳 过 确定Users should register with personal information before useing. According to the data, system will labelling users to provide personal recommendation for them. The information including:
1) Basic users (child and parents)’ information;
2) After registration, there are 3 individual test to collect user habit data in child’s interest, character and reading habits.
图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 首 页 6 7 小莉的妈妈 9: 00 借出一本《让路给小鸭子》 冰冰的妈妈 9: 00 分享图书《小蓝和小黄》 小乐的爸爸 9: 00 分享图书《好饿的毛毛虫》
PROTOTYPE -
HOME
PROTOTYPE -
BOOK
搜书 / 作者 25本图书 小雪的妈妈 棕色的熊，棕色的熊，你在看什么 小雨爸爸的书 老鼠牙医——地嗖头 小蓝妈妈的书 让路给小鸭子 本月排行 1 2 3 中国移动 4G 12:00 80% 图书-让路给小鸭子 25本图书 小莉的妈妈 中国移动 4G 12:00 80% 搜书 / 作者 本月排行 为您推荐 25本图书 小雪的妈妈 让路给小鸭子 小莉妈妈的书 玛德琳 小静妈妈的书 独角兽的森林 1 2 3 中国移动 4G 12:00 80%After login, it will be the “HOME” page, which showing the news of friends, such as friends’ borrowing, recommendation etc.. Here users could give comment or like below each news. His/Her friend will be notified in the “MY” - “NOTIFICATION OF COMMENT/LIKE”.
· When user selects the “BOOK” service, the system will provides a good book list and book recommendation service; · After user selecting a book, the number of reserving will be shown on the book. And a notification will be send to the owner;
· After receipting the notification, the owner should choose a borrower. System will automatically rejects other borrowers; · Then the owner and the borrower can communicate online to decide the meeting time and place;
· Similarly, in the BOOK INFORMATION page, user chould recom-mend a book to his/her friend in service platform, or share to friends through the third party social platform.
PROTOTYPE -
BOOK
续借10天 让路给小鸭子 一对鸭子夫妇，为了要寻找一个合适的居住环 境，不畏辛苦四处寻觅。为了到达理想的居住 地，他们必须带着自己的一大堆孩子穿越 25本图书 小雪的妈妈 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 中国移动 4G 12:00 80% 讨论-让路给小鸭子 成功 取消预订 续借10天成功 分 享 取 消 中国移动 4G 12:00 80% 预定图书 确 认 取 消 让路给小鸭子 中国移动 4G 12:00 80% 同意预定 确 认 取 消 让路给小鸭子 中国移动 4G 12:00 80%PROTOTYPE -
PHOTO TAKING
存书 | 借入 存书 | 借入 存 入 好饿的毛毛虫 月光下，叶子上躺着一颗小小的蛋。星期天早 上，太阳升起来，“砰！”从蛋里爬出来一条 又小又饿的毛毛虫。他开始去找吃的。星 确 认 取 消 中国移动 4G 12:00 80% 中国移动 4G 12:00 80% 领取奖励 让路给小鸭子 让路给小鸭子 您已成功借阅图书 中国移动 4G 12:00 80% 让路给小鸭子 您已成功借阅图书 中国移动 4G 12:00 80%User needs just take a phote and get the book information automatically. Two functions in this part: 1) To upload a new book. System will identify automatically the book's CIP data from Amazon and Dangdang. Then user could confirm the information by clicking;
PROTOTYPE -
FRIEND
我的好友-张丽 Lucy的妈妈 好友 43 4 8 她的书单 48 她的好友 20 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 已预订 3 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 搜好友 我的好友 43 10 107 4 1 32 搜用户 15个好友 小雪的妈妈 50 3 107 43 10 我的好友 向你推荐 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 1 同 意 拒 绝 加好友 小雪的妈妈 同意加为好友 中国移动 4G 12:00 80% 加好友 确 认 取 消 石头的爸爸 申请加为好友 中国移动 4G 12:00 80% 石头的爸爸 申请加为好友 石头的爸爸 60 32 7 7 他的书单 3 他的好友 4 中国移动 4G 12:00 80%In this part, system will provides user searching and friend recommendation service for users. Users could scan their friend list and information of friend here. Besides, user can also scan the information of non-friend user and apply to add friend. That user will receive a notification in “MY” - “NOTIFICA-TION OF FRIEND APPLICA“NOTIFICA-TION”.
PROTOTYPE -
MY
我的书单-好饿的毛毛虫 好饿的毛毛虫 月光下，叶子上躺着一颗小小的蛋。星期天早 上，太阳升起来，“砰！”从蛋里爬出来一条 又小又饿的毛毛虫。他开始去找吃的。星 中国移动4G 12:00 80% 我的书单 在阅中··· 已预订 3 中国移动 4G 12:00 80% 我的书单 我的收藏 对话记录 借阅记录 我的通知 2 5 25本图书 小雪的妈妈 中国移动 4G 12:00 80%This part has five functions including MY BOOKS, MY COLLECTION, MY MESSAGE, BORROWED RECORD and NOTIFICATION.
1) MY BOOKS: Users could scan his/her book list and the introduction of each book, and then com-ment and like the books. As well as to recommend to his/her friend in service platform or share to friends via the third party social platform;
2) MY COLLECTION: To check my books collected; 3) MY MESSAGE: To review all the messages;
4) BORROWED RECORD: To check all the borrowed record;
5) NOTIFICATION: Including NOTIFICATION OF LIKE/COMMENT, NOTIFICATION OF FRIEND APPLI-CATION, NOTIFICATION OF BOOK RESERVE, NOTIFICATION OF RECOMMENDATION and NOTIFICA-TION OF MESSAGE. Through these notification, system will notice users to focus every message in the service.
PROTOTYPE -
MY
我的收藏 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 中国移动 4G 12:00 80% 分 享 好饿的毛毛虫 月光下，叶子上躺着一颗小小的蛋。星期天早 上，太阳升起来，“砰！”从蛋里爬出来一条 又小又饿的毛毛虫。他开始去找吃的。星 取 消 好饿的毛毛虫 让路的小鸭子 小蓝和小黄 对话记录 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 成功 取消预订 续借10天成功 好饿的毛毛虫 对话-张丽 中国移动 4G 12:00 80% 借阅记录 棕色的熊，棕色的熊，你在看什么 2015年04月04日 借入 老鼠牙医——地嗖头 2015年04月05日 借入 让路给小鸭子 2015年04月05日 借入 玛德琳 2015年04月05日 借入 独角兽的森林 2015年05月04日 借入 高兴很高 2015年04月08日 借入 图书 好友 我的 首页 存书 中国移动 4G 12:00 80% 点赞、评论通知 好友申请通知 图书预定通知 推荐通知 留言通知 2 5 我的通知 中国移动4G 12:00 80% 图书 好友 我的 首页 存书test & feedback
Next, we put the photo of app prototype in a phone and invited some parents to test. These are part of their feedback:
1) My child is too young to answer the personal questions when registering.
2) How to encourage users to storing books should be considered
1) I don’t want to fill the personal questions of registration for understanding the complex text. It’s better to shown the questions as pictures.
2) When I confirm borrowing a book, how the system affirm the last owner of this book?
3) I would like to set friend group or friend tags.
4) Some popular books are from the same owner. How to reward the popular user should be considered.
1) I would like to comment and recommend books to my friends. But I think most male users wouldn’t like to borrow books. How to encourage users to borrow books should be considered.
2) My son will treat books as toys. How can I do if he destoryed a borrowed book? MOTHER OF BATIAN (a 7-mouth girl) MOTHER OF PUMPKIN (a 3-year girl) FATHER OF BOB (a 5-year boy)
MODIFICATION OF REGISTRATION:
Personalized questions are changed from text options to visualized images. That could not only attra-tive more children to participate to answer but also reduce the loss of users during registering.
PROTOTYPE IMPROVEMENT -
VISUALIZING
中国移动4G 12:00 80% 为了给您提供更精准的服务 我们想更加了解你哦 Q3：您的孩子喜欢以下哪些书？（多选） 跳 过 确定 中国移动 4G 12:00 80% 为了给您提供更精准的服务 我们想更加了解你哦 Q1：您的孩子喜欢下面哪些物品？（多选） 跳 过 下一题 中国移动4G 12:00 80% 跳 过 下一题 随性自由的小马 文静腼腆小兔子 完美主义小猴子 活力充沛小狮子 为了给您提供更精准的服务 我们想更加了解你哦 Q2：下面哪个动物更接近您的孩子？
PROTOTYPE IMPROVEMENT -
MORE FUNCTION
推荐给好友 好饿的毛毛虫 月光下，叶子上躺着一颗小小的蛋。星期天早 上，太阳升起来，“砰！”从蛋里爬出来一条 又小又饿的毛毛虫。他开始去找吃的。星 我的书单-好饿的毛毛虫 中国移动 4G 12:00 80% 中国移动 4G 12:00 80% 我的书单-好饿的毛毛虫 好饿的毛毛虫 月光下，叶子上躺着一颗小小的蛋。星期天早 上，太阳升起来，“砰！”从蛋里爬出来一条 又小又饿的毛毛虫。他开始去找吃的。星 取 消 丢 失 分 享 确 认 取 消 丢失-好饿的毛毛虫 确认《好饿的毛毛虫》已丢失？ 很遗憾，我们将把这本书撤出您的书单 您将损失50个奖励点 中国移动4G 12:00 80% ADD THE OPTION OF “LOST BOOK”:If a book is lost, user can select the option of "lost books" in "my - my list". After confirmation, the system will deduct 50 reward points of this user.
(the detail of reward point is introduced on next page)
BORROWED CONFIRMING: In order to manage books more systematic, the process of borrowed book confirming by photo taking is changed to selecting a button. After getting a book from the last owner, the borrower should select “confirm borrowing” in the part of “My”. Then he/she will be the new owner of this book.
存书 | 借入 我的书单 我的收藏 对话记录 借阅记录 借阅确认 我的奖励 我的通知 2 25本图书 小雪的妈妈 中国移动 4G 12:00 80% 图书 好友 我的 首页 存书
ADD REWARD POINT SYSTEM:
In order to encourage users to store book, borrow book, recommend books and share the wervice, a reward system is added into the service system.User can get the reward point by 4 ways below and exchange new books from system.
ADD USER RATING SYSTEM:
According to reward points, user will have different user level as shown below. Through accumulating reward point, user will upgrade and have a higher rank icon beside his/her profile photo.
PROTOTYPE IMPROVEMENT -
REWARD
0 100 500 1500 5000 120000
REGISTRATION
RECOMMENDATION
SHARING
UPLOADING / LEND
User can apply to get a NEW book from service system
as a present by 100 reward point
After registering, all the new user will have
50
rewared point
If your friend borrowed a book which you recommend,
you will get
5
reward pointIf a new user registered through your sharing and
inviting, you will get
10
reward pointUser can get
10
reward point when he/she uploadingBased on the investigation, analysis and design above, the main touchpoint of the service is a nappli-cation for smart phone. According the service process, the operation process of the app have 5 main parts after registration and logining: home, books, photo, friends and my profile. The overall operating process is shown below:
Start Register & Personal question Login HOME MY PHOTO FRIENDS BOOKS default Conversation Like/comment My books My collection My message Borrowed record My reward Notification Storing book My friends Friend recommendation Search books Renking Book recommendation Book introduction Notification of like/comment Notification of friend application Notification of book reserve Notification of recommendation Notification of message Borrowed Confirming Book list friend page User page Book introduction Recomment to friend Share Agree Agree Book introduction Renew Share Add friend Share Book reserve Collect
Process New process
PROTOTYPE IMPROVEMENT -
PROCESS
PROMOTION OF THE LOCALIZED SERVICE：
This book sharing service platform has been recognized by many parents and public organization staff. Parents need it to obtain reading resources and dispose idle books. Public organizations also need it to promote localized communication among families in a community. This service fulfills the requirement-sof both borrowing and disposing. We hope it chould be realized and promoted in communities in China.
MULTIFUNCTION OF READING SERVICE
We have only book borrowing, book disposing and reading society service now. We hope it could be a multifunction service about children’s reading in the future such as radio reading, interactive reading, reading gamification and so on. On one hand, the multiply service will attract users in multiply ways. On the other hand, the system could collect more and deeper user’s data to provide service accurately.
FROM ONLINE TO OFF-LINE
We have only online platform service now. We hope we will have also off-line reading service for children.
POLITECNICO DI MILANO PRODUCT SERVICE SYSTEM DESIGN
10463537 | HE MUNONG
