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Ecomuseums and cultural landscapes. State of the art and future prospects

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2016 Milan Cooperation Charter “Ecomuseums and cultural landscape”

(*) Odalice Miranda Priosti, founder and Coordinator of the Ecomuseu Comunitário de Santa

Cruz (Rio de Janeiro), passed away on Christmas Day, 2017.

She was a contributor to the debates of the Forum of Ecomuseums and Community Museums, in Milan during the 24th ICOM General Conference. Her text is reproduced in this book.

We want to pay her a well-deserved tribute, for her pioneering role in the promotion and experimenta-tion of ecomuseology in the last thirty years, not only in Brazil, but also internaexperimenta-tionally. She has visited ecomuseums and colleagues in Europe and America and she has organized, with great vi-sion and wisdom, two international encounters of ecomuseums and community museums, in her own Ecomuseum, in 2000 and 2004.

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 Dedicated to Odalice Priosti

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How can we define an ecomuseum? Open, inclusive and welcoming. An eco-museum plays a significant role, whose public value is unquestionable. In a global context, it contributes to social inclusion and cultural exchange, to sus-tainable development and landscape conservation.

Unfairly neglected, urban scenarios and large natural areas deserve a stronger attention. ICOM and UNESCO are leading institutions supporting a new ap-proach in a common and strategic perspective. Nevertheless, there is still much that we can do to join them and follow their example.

Politecnico di Milano’s architects and designers are strongly contributing to the international debate, promoting an idea of the ecomuseum not only in terms of safeguard and protection, but also in an active way, as an input for the de-velopment of the territory and local communities. Between tradition and inno-vation, an ecomuseum is a place of research and sharing as the following pages will tell you.

This book reflects our vision and that of the many experts who have attended the international conference on “Museum and cultural landscapes. The eco-museums and community eco-museums perspectives” held in Milan in 2016. I thank all those who have participated in this publication.

)HUUXFFLR5HVWD Rector

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 The enhancement of cultural heritage is one of the strategic research lines on which the Department of Architecture, Built environment and Construction en-gineering hinges on. The plurality of professional expertise in the fields of ar-chitecture and engineering construction, which the Department conveys inter-nally, have been addressing this topic for years by proposing a systemic ap-proach. The outlook/perspective developed in the Department’s research is based on the awareness that cultural heritage is not the aggregate of “excel-lence”, rather is comprised of those identity elements embedded within a net-work of territorial relations, which have the potential to establish others. Thus conceived, cultural heritage takes on a strategic role in local development pro-cesses, because it is able to facilitate the building of relations and, therefore, to activate integrated policies of territorial transformation, and new virtuous eco-nomic sectors capable of producing income to be reinvested in services and improving the quality of life for local communities. Such goals are decidedly challenging to achieve and entail a strong social cohesion and new accounta-bility-taking actions from individuals towards the care and management of the “common good”, of one’s “cultural landscape”.

Likewise, ecomuseums navigate in this direction. For this very reason, the De-partment wanted to create with them an opportunity for interdisciplinary com-parison and international debate on the importance of participation and pro-motion of the cultural landscape as leverage for local development. This con-sideration underlines the social role of the project, which qualifies as a re-sponse to the demand for an overall improvement of local systems, opening up to the broader issues related to conservation, environmental planning, urban and territorial projects, territorial productivity, its management and communi-cation. 

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Head of Department of Architecture, Built environment and Construction engineering Politecnico di Milano

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The contribution of ecomuseums and community museums to ICOM’s 24th

Gen-eral Conference in Milan



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1. Museums and ecomuseums in times of global social change



The challenges of globalisation

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Promoting cultural diversity

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FRPPXQLWLHVWKH\VHUYHDQGIURPZKLFKWKHLUFROOHFWLRQVRULJLQDWH

«Museum collections reflect the cultural and natural heritage of the commu-nities from which they have been derived. As such, they have a character be-yond that of ordinary property, which may include strong affinities with na-tional, regional, local, ethnic, religious or political identity. It is important therefore that museum policy is responsive to this situation» .H\3ULQFLSOH RIWKH,&20&RGHRI(WKLFVIRU0XVHXPV 



Promoting interculturality

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2. The social role of museums and the intercultural activities of Italian museums



The social and intercultural role of museums

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making permanent institution in the service of society and of its development, open to the public, which acquires, conserves, researches, communicates and exhibits, for purposes of study, educa-tion and enjoyment, the tangible and intangible evidence of people and their environment».

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  The intercultural activities of Italian museums

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3. The stances of ICOM and UNESCO on the social role of museums and cul-tural landscapes



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4. The cooperation between ICOM and the network of ecomuseums



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«Contribution to the 24th General Conference of ICOM from the Forum of

Ecomuseums and Community Museums - Milan, 7th July 2016.

 Ecomuseums and community museums are the landscape. They have always been the landscape since they were born, because they deal with the tangible and intangible diffused and living heritage.

 Since they were born, they have chosen a trans-disciplinary approach, experimented and tested in real life. This innovative approach has inspired more traditional museums and institutions at any level.

 In a world that is more and more aware of the importance of responsibility, participation, inclusiveness in the sustainable management of heritage, ecomuseums can play a key role because of their experience gained from practice.

 Ecomuseums exist all over the world. They are willing to cooperate with other museums at local, national and global levels to engage with the new challenges emerging from the debates of the 24th ICOM General

Conference on Museums and Cultural Landscapes»

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The response of ecomuseums and community museums betwixt involvement and integrated value-building



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«An ecomuseum is an instrument conceived, fashioned and operated jointly by a public authority and a local population. The public authority’s in-volvement is through the experts, facilities and resources it provides; the lo-cal population’s involvement depends on its aspirations, knowledge and in-dividual approach. [...] It is a laboratory, in so far as it contributes to the study of the past and present of the population concerned and of its envi-ronment and promotes the training of specialists in these fields, in co-operation with outside research bodies. It is a conservation centre, in so far as it helps to preserve and develop the natural and cultural heritage of the population. It is a school, in so far as it involves the population in its work of study and protection and encourages it to have a clearer grasp of its own fu-ture» 5LYLqUHSS  (FRPXVHXPIRU+XJXHVGH9DULQHLVDQLQVWLWXWLRQWKDWPDQDJHVVWXGLHV DQGGHSOR\VWKHHQWLUHKHULWDJHRIDFRPPXQLW\LQFOXGLQJWKHQDWXUDODQGFXOWXUDO HQYLURQPHQWIRUVFLHQWLILFHGXFDWLRQDODQGFXOWXUDOSXUSRVHV7KXVHFRPXVHXP LVDSRSXODUSDUWLFLSDWLRQGHYLFHLQWHUULWRULDOPDQDJHPHQWDQGFRPPXQLW\GH YHORSPHQW GH9DULQH  )LUVWO\WKHGHYHORSPHQWRIHFRPXVHXPVKDSSHQHGPDLQO\LQSHULSKHUDODUH DVDLPHGDWWKHSURPRWLRQRIDZLGHVSUHDGKHULWDJHPDGHRIODQGVFDSHVEXLOG LQJVDQGGDLO\OLIHREMHFWVVRPHWLPHVZLWKYHUQDFXODUDQGIRONORULFDSSURDFKHV %XWWKHLUVFRSHRIDFWLRQKDVFRQVLGHUDEO\H[SDQGHGRYHUWKH\HDUVDQGQRZD GD\VHFRPXVHXPVEDVHWKHLUHQGHDYRXUVRQWKHHQKDQFHPHQWRILGHQWLWLHVDQGge-nius lociDVZHOODVRQWKHFRQVROLGDWLRQRIWKHORFDOFRPPXQLW\¶VVHQVHRIEH

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The international ecomuseum system and Italy’s contribution



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«Ecomuseums are participating processes to recognize, manage and protect the local heritage in order to improve social, environmental and economic development; they are planning identities through which reconnect tech-niques, cultures, productions, aspirations of an homogeneous landscape re-late to its cultural heritage and its specificity; they are also creative and in-clusive paths, based on the active participation of people and the coopera-tion of organizacoopera-tions and associacoopera-tions».

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