Corso di Laurea magistrale (ordinamento ex
D.M. 270/2004)
in Economia e Gestione delle Arti e delle
attività culturali
Tesi di Laurea
“Pietro Bembo e l'invenzione del
Rinascimento”.
Il ruolo della Fondazione
Cariparo tra committenza e
gestione
Relatore
Ch. Prof. Dario Maran
Correlatori
Ch. Prof. Bruno Bernardi
Dott.ssa Alessandra Veronese
Laureando
Alessia Pozzer
Matricola 836379
Anno Accademico
2012 / 2013
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Capitolo I
LE FONDAZIONI DI ORIGINE BANCARIA
1.1. LA STORIA
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1.3. LA CARTA DELLE FONDAZIONI
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1.5. IL PATRIMONIO E LA GESTIONE ECONOMICA
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! ".!
CAPITOLO II
LA FONDAZIONE CASSA DI RISPARMIO DI PADOVA E ROVIGO
2.1. CHI E’ E CHE RUOLO SVOLGE LA FONDAZIONE CARIPARO
h$E! 3GOFE^PGOL! 0EMME! FP! )PMWETVPG! FP! 8EFGHE! L! )GHPXG! `! KO! LONL! FP! FPTPNNG! WTPHENG!MLO^E!MQGWG!FP!UKQTG!QSL!GWLTE!WLT!WTGVKGHLTL!UG!MHPUKWWG!MGQPEUL!LF! LQGOGVPQG!FLUUL!QGVKOPNR!QSL!TPMPLFGOG!OLUUL!WTGHPOQL!FP!8EFGHE!L!)GHPXGi,.#!
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fKLMNG!LONL!HEONE!"I>!VPUPETFP!FP!LKTG!FP!WENTPVGOPG!QUEMMP[PQEOFGMP!EU!JKPONG! WGMNG! WLT! FPVLOMPGOP! WENTPVGOPEUP! NTE! UL! 3GOFE^PGOP! FP! GTPXPOL! ]EOQETPE! PNEUPEOL#!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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TEXXPKOXLTL! JKLMNP! MQGWP! LMME! MGMNPLOL! WTGXLNNP! L! POP^PENPHL! TLEUP^^ENL! FE! PMNPNK^PGOP! WK]]UPQSL! L! GTXEOP^^E^PGOP! OGO! WTG[PNI! OGO! UPVPNEOFGMP! EU! MGUG! [POEO^PEVLONG!FLUUL!WTGWGMNL!QSL!UL!WLTHLOXGOGI!VE!MHPUKWWEOFG!MLVWTL!WP\! KOE!WTGWTPE!WTGXLNNKEUPNR!L!hMHGUXLOFG!KO!TKGUG!FP!QENEUP^^ENGTL!FLP!MGXXLNNPI! FLUUL! QGVWLNLO^L! L! FLUUL! TPMGTML! OLQLMMETPL! WLT! KO<L[[PQEQL! E^PGOL! FP! QEV]PEVLONGi/"#!!
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! "6!
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*O!NKNNP!P!MLNNGTP!FP!PONLTHLONG!FLUUE!3GOFE^PGOL!UE!UPOLE!PMWPTENTPQL!`!JKLUUE!FP! [ET! ULHE! MKUU<POOGHE^PGOL! MGQPEULI! QGOQLNNG! QSL! MP! LMWUPQE! OLUUE! MWLTPVLONE^PGOL!FP!MGUK^PGOP!POOGHENPHL!E![TGONL!FP!]PMGXOP!LF!LMPXLO^L!QSL! OGO!SEOOG!EOQGTE!NTGHENG!TPMWGMNL!HEUPFL/7#!
fKLMNL! POP^PENPHL! WTLOFGOG! PU! OGVL! FP! WTGXLNNPoWPUGNE! QSL! MLTHGOG! WLT! VLNNLTL! E! WKONG! OKGHL! MNTENLXPL! MK! FLNLTVPOENL! NLVENPQSL! FE! EWWUPQETL! MK! WP\!EVWPE!MQEUE!KOE!HGUNE!HLTP[PQENE!UE!UGTG!L[[PQEQPE#!!
&HGUXLTL! GXXP! JKLMNG! NPWG! FP! WTGXLNNP! `! EUJKEONG! FP[[PQGUNGMG! POOEO^PNKNNG! WLTQSc! UE! TLEUP^^E^PGOL! FP! WPEOP! POOGHENPHP! OGO! FR! XETEO^PL! FP! MKQQLMMG! L! JKPOFP!WTLMLONE!KO!EUNG!UPHLUUG!FP!TPMQSPGl!TPMQSPG!QSL!WLT_!TPMKUNE!OLQLMMETPG! MLI! KOE! HGUNE! HLTP[PQENE! U<L[[PQEQPE! FLUUL! POP^PENPHLI! MP! HKGUL! XLOLTETL! KO! ]LOL[PQPG!MKUU<PONLTE!QGVKOPNR#!!
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2.3. LA CARTA DELLE FONDAZIONI
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8LT!JKEONG!TPXKETFE!UE!XGHLTOEOQL!PU!0GVPNENG!&NENKNG!SE!EHHPENG!PU!WPEOG!FP! QGONTGUUG! L! VGFP[PQE! FLUUL! OGTVENPHL! PONLTOL! WLT! EFENNETUL! E! JKLUUL! FLU! FGQKVLONGl!POGUNTL!EUQKOP!WTPOQPWP!FLUUE!0ETNE!METEOOG!POMLTPNP!EUU<PONLTOG!FP! KO! QGFPQL! LNPQG! FP! QKP! `! MNENE! FLQPME! U<EFG^PGOL! EOQSL! WLT! WTLHLOPTL! P! TLENP! WKOP]PUP!EP!MLOMP!FLU!1#$XM#!,/"g,AA"#!!
*U!QGVWPNG!FP!QTLETL!KOE!]G^^E!FP!NEUL!FGQKVLONG!`!MNENG!E[[PFENG!MLVWTL!EU! 0GVPNENG!&NENKNG!"##
2.3.1 La programmazione e le linee di intervento
$E! 3GOFE^PGOL! FL[POPMQL! UL! WTGWTPL! UPOLL! FP! PONLTHLONG! ENNTEHLTMG! FKL! FGQKVLONPC!
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!
2.5. GLI STAKEHOLDER DELLA FONDAZIONE
0GO!PU!NLTVPOL!MNEYLSGUFLT!MP!PONLOFGOG!NKNNP!JKLP!MGXXLNNP!PONLTOP!LF!LMNLTOP!E! KO<! GTXEOP^^E^PGOL! QSL! QGUUE]GTEOG! QGO! LMME! WGTNEOFG! PONLTLMMPI! FPTPNNP! L! EMWLNNENPHL!QGUULXENP!EUU<ENNPHPNR!FLUU<LONL!L!EXUP!L[[LNNP!QSL!LMME!WTGFKQL#!!
$E! XEVVE! FP! MNEYLSGUFLT! FLUUE! 3GOFE^PGOL! `! VGUNG! EVWPE! WLTQSc! FPHLTMP! MGOG!XUP!EV]PNP!FP!QKP!LMME!MP!GQQKWE#!!
2QQG!JKP!WTLMLONENG!KO!LULOQG!FLP!WTPOQPWEUPC!!
• &NEYLSGUFLT!E!![EHGTL!FLP!JKEUP!MGOG!TLEUP^^ENL!UL!ENNPHPNR!PMNPNK^PGOEUP! dGTXEOP^^E^PGOP! OGO! WTG[PNI! MPOXGUL! WLTMGOLI! XTKWWPI! QGUULNNPHPNR! PO! MLOMG!EVWPG!QSL!TPQLHGOG![POEO^PEVLONP!OLP!MLNNGTP!FP!PONLTLMML!WLT!!UE! 3GOFE^PGOLe!
• &NEYLSGUFLT! QSL! XETEONPMQGOG! PU! XGHLTOG! L! U<GWLTENPHPNR! FLUUE! 3GOFE^PGOL! d0GOMPXUPG! :LOLTEULI! 0GOMPXUPG! FP! %VVPOPMNTE^PGOL! L! 8TLMPFLONL! QSL! SEOOG! PU! QGVWPNG! FP! EVVPOPMNTETL! U<LONLl! &LXTLNETPG! XLOLTEUL! L! QGUUE]GTENGTP! QSL! LMLXKGOG! UL! UPOLL! FP! POFPTP^^G! FLUUE! 3GOFE^PGOLe#!
• &NEYLSGUFLT! QSL! QGUUE]GTEOG! EU! WLTMLXKPVLONG! FLUUE! VPMMPGOL! dMGXXLNNP! QSL! [GTOPMQGOG! ]LOP! L! MLTHP^P! WLT! TLEUP^^ETL! UL! ENNPHPNR! FLUU<LONL!L!QGO!P!JKEUP!HPLOL!QGMNEONLVLONL!VEONLOKNG!KO!TEWWGTNG!WLT! FLUPOLETL!P!WTGXLNNP!WLT!PU!NLTTPNGTPGe#!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
! ,"!
• &NEYLSGUFLT! FE! QKP! WTGHPLOL! UE! TLVKOLTE^PGOL! FLU! WENTPVGOPG! WLT! L[[LNNKETL! UL! LTGXE^PGOP! dPU! WTPOQPWEUL! FP! JKLMNE! QENLXGTPE! `! UE! ]EOQE! *ONLME!&EOWEGUGe#!
• &NEYLSGUFLT! QSL! L[[LNNKEOG! KO<E^PGOL! FP! QGONTGUUG! dPU! WTPOQPWEUL! `! TEWWTLMLONENG! FEU! 9POPMNLTG! FLUU<2QGOGVPE! L! FLUUL! 3POEO^L! QSL! QGONTGUUE! PU! TPMWLNNG! FLUUE! ULXXL! L! FLUUG! MNENKNGI! UE! MEOE! XLMNPGOL! L! U<L[[LNNPHE! WTGNL^PGOL! FLXUP! PONLTLMMP! WTLMLONP! OLUUG! MNENKNG#! -O<KUNLTPGTL! E^PGOL! FP! QGONTGUUG! `! MHGUNE! FEU! 0GUULXPG! &POFEQEUL! MKUUE! XLMNPGOL! PONLTOE! L! FEUUE! &GQPLNR! QSL! QLTNP[PQE! PU! DPUEOQPG! FP! 2MLTQP^PG! MKXUP!EMWLNNP!LQGOGVPQGo[POEO^PETP!L!QGONE]PUPe#!
$E! 3GOFE^PGOL! XLMNPMQL! UL! TLUE^PGOP! QGO! P! WTGWTP! MNEYLSGUFLT! ENNTEHLTMG! FPHLTMP!MNTKVLONP!JKEUP!PU!WTGWTPG!MPNG!jL]!L!UE!WTLMLO^E!MKP!MGQPEU!VLFPE!WP\! WGWGUETP!d3EQL]GGYI!'jPNNLTI!rGKNK]LeI!TLUE^PGOP!QGMNEONP!QGO!P!VLFPE!I!ENNPHPNR! FP!FPEUGXG!QGO!FPHLTMP!LONPI!PMNPNK^PGOP!L!EMMGQPE^PGOP!FLU!NLTTPNGTPG!L!VGVLONP! FP!EMQGUNG!MK!EUQKOP!WTGXLNNP!MGMNLOKNP!FEUU<LONL/6#!
!!
2.6. GLI ORGANI FACENTI PARTE DELLA FONDAZIONE
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2.7. LA GESTIONE DEL PORTAFOGLIO FINANZIARIO E L’UTLIZZO DELLE RISORSE GENERATE
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2.8. LE MODALITÀ DI INTERVENTO
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2.8.1. Requisiti dei destinatari degli interventi
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• EHLTL! WLTMGOEUPNR! XPKTPFPQE! GWWKTL! LMMLTL! PMQTPNNP! OLU! TLXPMNTG! TLXPGOEUL!FLUUL!(TXEOP^^E^PGOP!FP!HGUGONETPENGl!
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! /A!
2.9. LA FONDAZIONE E L’ORGANIZZAZIONE DEGLI EVENTI ESPOSITIVI: FASI PRELIMINARI
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• !!G[[TPTL!EP!QPNNEFPOP!KO<GQQEMPGOL!FP!QTLMQPNE!QKUNKTEULl!
• !!G[[TPTL! KO<GQQEMPGOL! FP! WTGVG^PGOL! L! FP! QTLMQPNE! LQGOGVPQE! FLU! NLTTPNGTPGI! FLNLTVPOENE! FEUU<ENNTE^PGOL! FP! HPMPNENGTP! WTGHLOPLONP! FE! EUNTL! QPNNRI! QSL! [TKPMQGOGI! EUFPUR! FLUUE! VGMNTEI! EOQSL! FP! EUNTP! ]LOP! MNGTPQGoETNPMNPQP! FLUUE! QPNNR! L! QSL! XLOLTEOG! QGOMKVP! MGWTENNKNNG! OLU! MLNNGTL!EU]LTXSPLTG!L!FLUUE!TPMNGTE^PGOLl!
• !G[[TPTL! GWWGTNKOPNR! GQQKWE^PGOEUP! E! XPGHEOP! UEKTLENP! PO! VENLTPL! ETNPMNPQSL! PO! ENNLME! FP! GQQKWE^PGOL! L! E! FPMGQQKWENPI! PVWPLXENP! OLUUE! XLMNPGOL! FLP! MLTHP^P! PO! VGMNTE! dQEUU! QLONLTI! XKETFPEOPEI! ]PXUPLNNLTPEI! HPMPNL!XKPFENLI!]GGYMSGWe#!
! /"!
2.9.1. La selezione di un progetto culturale
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fKLUUE!FLXUP!LHLONP!LMWGMPNPHP!`!KO<ENNPHPNR!EOFENE!E[[POEOFGMP!PO!JKLMNP!EOOP!L! NKNN<GXXP!PO!QGONPOKG!WLT[L^PGOEVLONG#!
!
2.9.2. La programmazione delle risorse
'LTVPOENE! UE! [EML! FP! MLUL^PGOL! FLP! WTGXLNNP! QKUNKTEUPI! U<ETLE! h0GVKOPQE^PGOLo )LUE^PGOP!2MNLTOL!L!8TGXLNNP!0KUNKTEUP!8TGWTPi!MP!GQQKWE!FP!FL[POPTL!UL!TPMGTML! OLQLMMETPL! EUU<ENNKE^PGOL! FLU! WTGXLNNGI! VLNNLOFG! PO! LHPFLO^E! UE! UGTG!
! /,!
FPVLOMPGOL!LQGOGVPQGo[POEO^PETPEI!QSL!TPHLMNPTR!KO!TKGUG!QTKQPEUL!PO!NLTVPOP! FP!QGOQTLNE![ENNP]PUPNR#!!
*O! QGUUE]GTE^PGOL! QGO! U<PFLENGTL! FLU! WTGXLNNG! FP! VGMNTE! dQKTENGTLe! MNPUE! KO! ]KFXLN!FP!WTLHPMPGOL!FLUUE!MWLME!OLU!JKEUL!HLOXGOG!LMWUPQPNENL!UL!FPHLTML!HGQP! FP!QGMNG!POLTLONP!EUUL![GTOPNKTL!OLQLMMETPL!WLT!FETL!EHHPG!E!KOE!VGMNTE!JKEUP!UE! QKTENLUE!MQPLONP[PQEI!P![LL!WLT!P!WTLMNPNP!FLUUL!GWLTL!L!PU!UGTG!TLUENPHG!NTEMWGTNGI! UL! EMMPQKTE^PGOPI! U<EUULMNPVLONG! FLUUG! MWE^PG! PONLTOG! LF! LMNLTOGI! P! QGMNP! FLU! WLTMGOEUL! WLT! UE! XLMNPGOL! FLP! MLTHP^P! PO! VGMNTEI! UE! WTGVG^PGOL! L! UE! QGVKOPQE^PGOL! FLUU<LHLONG! LMWGMPNPHGI! UE! XLMNPGOL! FLUU<K[[PQPG! MNEVWEI! UE! TLFE^PGOL!L!UE!MNEVWE!FLU!QENEUGXG#!!
2UE]GTENG! PU! ]KFXLN! FP! WTLHPMPGOLI! LMMG! POMPLVL! EU! WTGXLNNG! MQPLONP[PQG! FP! VGMNTE!HLOXGOG!WTLMLONENP!EU!0GOMPXUPG!FP!%VVPOPMNTE^PGOL!FLUUE!3GOFE^PGOLI! PU! JKEUL! HLTP[PQE! UE! [ENNP]PUPNR! FLUU<LHLONG#! &L! PU! 0GOMPXUPG! FP! %VVPOPMNTE^PGOL! EWWTGHE!PU!WTGXLNNG!WTLMLONENGXUPI!MP!WTGQLFL!EUUG!MNEO^PEVLONG!FLUUE!QP[TE!QSL! MLTHPTR!WLT!XLMNPTUG#!
!
2.9.3. La promozione e la comunicazione
*O! MLXKPNG! EUU<EWWTGHE^PGOL! FLU! WTGXLNNG! FE! WETNL! FLU! 0GOMPXUPG! FP! %VVPOPMNTE^PGOLI!SE!POP^PG!UE!QGOQTLNE!TLEUP^^E^PGOL!FLUU<LHLONG!QSL!POP^PE!UE! TPQSPLMNE!FLP!WTLMNPNP!EP!VKMLP!WTLMNENGTP!L!EP!QGUUL^PGOPMNP!WTPHENPI!UE!VLMME!E! WKONG! FLU! WPEOG! FP! QGVKOPQE^PGOL! L! WTGVG^PGOLI! UE! MNLMKTE! FLU! QENEUGXGI! L! U<EUULMNPVLONG#!!
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! //!
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c! U<E^PGOL! FLP! XPGTOEUPMNP!`!FLNLTVPOEONL!OLUUE!QTLE^PGOL!FLUU<GWPOPGOL!FE!WETNL!FLU!WK]]UPQG! L!JKPOFP!OLUU<E[[UKLO^E!FP!GMWPNP!EUU<LHLONG!PO!WTGXTEVVE#!
&KQQLMMPHEVLONL! MP! FL[POPMQGOG! XUP! MNTKVLONP! ENNTEHLTMG! P! JKEUP! TPHGUXLTMP! FPTLNNEVLONL! EP! WGNLO^PEUP! HPMPNENGTP#! &[TKNNEOFG! XUP! MNTKVLONP! FPXPNEUP! MP! WTGQLFL! EUUE! QTLE^PGOL! FP! KO! MPNG! PONLTOLN! FLFPQENG! EUU<LHLONG! QSL! HPLOL! EXXPGTOENG!MLNNPVEOEUVLONLI!L!MP!KNPUP^^EOG!P!MGQPEU!OLNjGTY!QSL!QGMNPNKPMQGOG! GTVEP! KO! PVVLFPENG! HLPQGUG! QGVKOPQENPHG! QSL! WLTVLNNL! FP! TLOFLTL! EQQLMMP]PUL! PU! WTGFGNNG! QKUNKTEUL! E! KO! HEMNG! OKVLTG! FP! WLTMGOLI! OGO! MGUG! JKLUUL!WP\!XPGHEOP!!
! /7!
4LU! QGTMG! FLXUP! EOOP! UE! 3GOFE^PGOL! SE! QTLENG! KO! FENE! ]EML! FP! QGONENNPI! QSL! HPLOL! EXXPGTOENG! GXOP! EOOGI! QGVWGMNG! FE! WGNLO^PEUP! HPMPNENGTP! dMQKGULI! EMMGQPE^PGOP!QKUNKTEUPI!EXLO^PL!FP!HPEXXPGI!XTKWWP!0)%$e!G!WLTMGOL!QSL!SEOOG! XPR!WETNLQPWENG!EF!LHLONP!QKUNKTEUP!WTLQLFLONPI!P!JKEUP!HLOXGOG!QGONENNENP!FEU! QEUU! QLONLT! FP! VGMNTE! NTEVPNL! LVEPU! G! NLUL[GOPQEVLONL! WLT! FETL! UGTG! PO[GTVE^PGOP!L![ET!QGOGMQLTL!EONPQPWENEVLONL!PU!WTGXLNNG!QSL!MP!MNE!EUULMNLOFG#! =PLOL! G[[LTNG! UGTG! POGUNTL! UE! WGMMP]PUPNR! FP! WTLOGNETL! QGO! UETXG! EONPQPWG! UE! HPMPNE!EUUE!VGMNTE#!
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2MME!POGUNTL!UEHGTE!PO!MPOLTXPE!QGO!XUP!LONP!WK]]UPQPI!JKEUP!0GVKOL!L!8TGHPOQPEI! UL! EMMGQPE^PGOP! FP! QENLXGTPE! L! UL! EMMGQPE^PGOP! QKUNKTEUP! FLU! NLTTPNGTPG! L! FLUUL! QPNNR!UPVPNTG[L!MPE!WLT!FETL!HPMP]PUPNR!EUU<LHLONG!L!POQTLVLONETL!WGNLO^PEUVLONL!
! /+!
PU! OKVLTG! FP! HPMPNENGTP! MPE! WLT! HEUGTP^^ETL! LHLONKEUP! EUNTP! NLMGTP! ETNPMNPQP! FLU! NLTTPNGTPG!XLMNPNP!FE!JKLMNP!MGXXLNNP#! ! ! ! ! ! ! ! ! ! ! ! !
