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SESSIONS Web GIS

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8 1 8 1 8 1 8 1 8 1 GEOSP GEOSP GEOSP GEOSP

GEOSPAAAAATIAL WORLD FORUM 2011TIAL WORLD FORUM 2011TIAL WORLD FORUM 2011TIAL WORLD FORUM 2011TIAL WORLD FORUM 2011

SESSIONS

Web GIS

Web GIS for Geo-Marketing and Mobile Mapping: Peroni

Company Case Study

Salvatore Amaduzzi, Salvatore Amaduzzi,Salvatore Amaduzzi,

Salvatore Amaduzzi,Salvatore Amaduzzi, Professor, University of Udine, Italy

The GIS lab of the Department of Economy Society a Territory of the University of Udine is involved in projects where the application of the GIS is at 360 degrees. We built and infrastructure able to give the following services: • a geomarketing tool to analyze and reorganize the commercial and marketing approach of a company to the market • a best site location tool which, considering different constraints, is capable to find the best location for any kind of service • a optimization tool able to minimize the cost of the fleet of person/vehicle on the field • a tracking tool to keep control of the events coming from the activities of people on the field and, connected with the optimization, to reorganize in real time the work. Using this tools we have been working for Peroni (biggest Italian producer of beer) for: • balancing and optimizing the areas of the salesman • organize the everyday agenda in order the customer to be visited the correct numbers of time per month at the correct hour • optimize the routes of the salesman •During the presentation we will show the WebGIS on line with the customer data.

EST-WA: A Voxel 3D Tool for Web Visualization of

Environmental Variables

Maria Antonia Brovelli, Maria Antonia Brovelli,Maria Antonia Brovelli,

Maria Antonia Brovelli,Maria Antonia Brovelli, Professor, Politecnico di Milano, Italy Dr

DrDr

DrDr. Gior. Gior. Gior. Gior. Giorgio Zamboni, gio Zamboni, gio Zamboni, gio Zamboni, Politecnico di Milano, Italygio Zamboni,

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