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Shaping C CC China in the Eyes of hina in the Eyes of hina in the Eyes of EEEEurope hina in the Eyes of urope urope urope

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Shaping Shaping Shaping

Shaping EEEEurope in the Eyes of urope in the Eyes of urope in the Eyes of urope in the Eyes of C CC China hina hina hina Shaping

Shaping Shaping

Shaping C CC China in the Eyes of hina in the Eyes of hina in the Eyes of EEEEurope hina in the Eyes of urope urope urope

International Conference in the 40th Anniversary of Europe – China Diplomatic Relations

Torino, May 11th, 2015, h Torino, May 11th, 2015, hTorino, May 11th, 2015, h

Torino, May 11th, 2015, h.... 11111111:30 :30 :30 ---- 18::30 18:18:18:33330000 Aula Magna

Aula Magna Aula Magna

Aula Magna ---- Cavallerizza RealeCavallerizza RealeCavallerizza Reale Cavallerizza Reale Via Verdi 9

Via Verdi 9 Via Verdi 9

Via Verdi 9 ---- 10124 Torino10124 Torino10124 Torino10124 Torino

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15.45 - Panel 2: Power, soft power and culture between Europe and China

Pang Zhongying, Director, Center for the Study of Global Governance and World Order, Renmin University, Beijing European "values" in the eyes of China

Li Mingjiang, Nanyang Technologic University, Singapore EU and China: shaping a new concept of soft power

Zhang Li, University of East Anglia (UEA)

News Media, Foreign Policy and National Interests: The Changing Images of the EU in Chinese Media

Q&A :Alessandro Arduino 17.15-17:30 - Coffee break

Tanina Zappone, University of Torino

The Chinese Dream in the mirror of the European Dream: differences, similarities and insights in the eyes of Chinese scholars

Zhu Guohua, East China Normal University, Shanghai Chinese practice and T. W. Adorno’s theory of massculture 18: 15 - Conclusions:

Gianmaria Ajani

Rector, University of Torino

*The conference will be held in English without translation*

11:30 – Welcoming address 12:00 - Opening speech:

Francesco Rutelli, former Ministry of Culture, President of

“Priorità Cultura”

Cultural Diplomacy: a strong asset for relations between China and Italy

12:30 - 13:45 Lunch

14:00 Panel 1: Economy is a “cultural issue”

Davide Cucino, Head of Region – China, Finmeccanica, President Emeritus, European Union Chamber of Commerce in China

A new era in China- Europe business relations

Andrew Cainey, Fung Global Institute, Hong Kong Europe and China: a quest for mutual opportunities

Michele Bonino, Politecnico di Torino

Regenerating industrial areas and urban danwei: European experiences and Chinese challenges.

Preliminary assessment and Q&A:

Alessandro Arduino, Co-director Security & Crisis

Management Program - Shanghai Academy of Social Sciences - CASCC

15.30 - 15.45 - Coffee-break

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