3rd AIOM National Course for Medical and Scientific Journalists
Reggio Emilia, June 30rd, July 1st, 2017
«Cancer Prevention and access to the new drugs: the point of view of AIOM Press Office»
Mauro Boldrini, journalist, AIOM Press Office
AIOM is strongly committed to preventing cancer through
• Awareness campaigns for primary prevention (Festival della prevenzione e innovazione, Non fare autogol, ecc…)
Cancer prevention - 1
• Booklets (Meglio smettere 2.0, In team più forti contro il cancro, Giochiamo d’anticipo contro il cancro, ecc…)
Cancer prevention - 2
Books
100 domande 100 risposte
about immunotheray and chemotherapy
Si può vincere
stories from patients who defeated cancer
Cancer prevention - 3
Cancer prevention - 4
Media coverage 2016 ESMO Meeting, Copenhagen
Cancer prevention - 5
Media coverage 2017 ASCO Meeting, Chicago
A road show in 16 Italian cities where medical oncologists met the citizens to explain the rule of prevention, the
importance of screenings, and the impact of the new
weapons against cancer to prolong survival as well as a good quality of life.
Festival of Prevention and Innovation in Oncology - 1
• Round tables, meetings with students, health walks and entertainment shows were organized at each step of the tour
• Booklets were distributed and surveys collected from the citizens
• NGOs were present with Info Points to offer their support
• Testimonial were invited to strengthen the message
Festival of Prevention and Innovation in Oncology - 2
• 196.000 people reached
• 123.000 booklets distributed
• 51.000 surveys collected
• 83 round tables and conferences
• 87 meetings with students
• 6 health walks
• 9 entertainment shows
• 904 posts on social media
• 200 articles on newspapers, online newspapers, radio,tv
Festival of Prevention and Innovation in Oncology – 3
Figures
Festival of Prevention and Innovation in Oncology - 4
Festival of Prevention and Innovation in Oncology - 5
• Awareness campaign targeting italian teenagers to highlight cancer main risk factors
• With the partecipation of famous footballers and coaches who met the students together with the oncologists
Non fare autogol
Non fare autogol - Testimonials
Non fare autogol – Press clippings
Web apps - 1
In collaboration with Corriere della Sera newspaper, 7 apps dedicated to specific pathologies:
• Lung
• Breast
• Stomach
• Melanoma
• Pancreas
• Ovary
• Prostate
Web apps - 2
The user learn how to detect and prevent the risks associated with a specific cancer, through an interactive and multimedia path which provides simple questions related to a specific disease
Oncoline
• An initiative in collaboration with Repubblica newspaper
• An oncology project from patients’ side
• A multimedia platform developed in April 2016 that goes:
online, with a specific website
on paper, with supplemental information on Repubblica Salute
in the community (territory), with public meetings involving Istitutions, doctors and patients
Oncoline interviews
2017 ASCO Meeting, Chicago
Social media
Access to the new drugs
Oncology Fund
A Campaign that addressed Italian Health Institutions claiming an Oncology Fund for innovating medicines
The promotion was made through the diffusion of a spot with the AIOM President Carmine Pinto on social media and national broadcasting TV
Oncology Fund
Press conferences
• Rome 2015, October 23rd AIOM National Congress
• Milan 2015, December 17th
• Milan 2016, March 9th
• Rome 2016, April 12th Senior Italia Federanziani Meeting
• Chicago, IL, USA 2016, June 3rd ASCO Congress
• Copenhagen Denmark 2016, October 8th ESMO Congress
• Rome 2016, October 28th AIOM Congress
