CAPITOLO 4 – Conclusioni
4.3 Limitazioni e sviluppi futuri
Presentiamo in questo paragrafo i principali limiti insiti nella nostra indagine, da cui è possibile fornire dei suggerimenti che riteniamo utili per future ricerche legate alle stesse tematiche da noi trattate. Innanzitutto, nella nostra indagine è stato utilizzato un campionamento di tipo non probabilistico di convenienza, che di conseguenza non ci permette di estendere i risultati della ricerca all’intera popolazione. Per quanto riguarda il questionario, è opportuno dire che la somministrazione è avvenuta on- line. Questa modalità, però, se da un lato fornisce numerosi vantaggi, come ad esempio la rapidità di diffusione, l’ottenimento immediato di risultati e costi pari a zero, dall’altra porta dietro tutta una serie di limiti.
120 Il questionario è stato somministrato a un campione di studenti, inviandolo tramite piattaforme social quali Whatsapp, Messenger e gruppi studenteschi Facebook su territorio nazionale. Il questionario essendo anonimo ed on-line non permette tuttavia di verificare la loro identità e ci impedisce di constatare se l’intervistato sia realmente chi dice di essere. Ad esempio, non abbiamo certezza che tutti coloro che sono venuti a conoscenza della nostra indagine tramite i gruppi studenteschi, siano realmente studenti, in quanto chiunque poteva richiedere l’accesso per entrarvi. In più, la somministrazione on-line ci ha permesso di intervistare solamente coloro che possiedono una connessione internet.
È stato scelto come target obiettivo appunto gli studenti per facilitare la raccolta dati ma sarebbe stato interessante estendere questa stessa ricerca anche ad altre fasce d’età, come ad esempio gli adulti, per ottenere punti di vista differenti e confrontarli con quelli raccolti.
Potrebbe essere stimolante continuare lo studio di Apple partendo dai risultati della nostra indagine, magari facendo delle interviste ai clienti attuali, per capire in che modo giustificano questi comportamenti e cosa ne pensano delle risposte che gli sono state fornite dall’azienda, oppure cercare di indagare dai non clienti il motivo che li ha spinti a non acquistare più prodotti Apple e passare ad un altro brand e se l’obsolescenza programmata possa essere stata una delle causa di abbandono.
Dato il grande ruolo che le emozioni hanno giocato nella valutazione della crisi, uno studio futuro potrebbe andare ad analizzare anche altri tipi di emozioni e fare uno studio più approfondito su queste.
Ancora, questa ricerca potrebbe essere ripresentata in futuro per valutare se gli effetti della crisi siano duraturi nel tempo oppure siano mutati rispetto alla prima somministrazione.
Infine, uno studio decisamente molto interessante sarebbe quello di riproporre la stessa indagine compiuta in Brasile anche in Italia, per avere una visione sull’argomento più ampio anche su gli altri prodotti elettronici di uso quotidiano, come ad esempio lavatrici, lavastoviglie, frigoriferi, tv e molto altro.
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ALLEGATI
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Allegato numero 2
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