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Output Created 07-MAY-2007 15:28:19

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Proxscal

Notes

Output Created 07-MAY-2007 15:28:19

Comments

Filter <none>

Weight <none>

Split File <none>

Input

N of Rows in Working

Data File 20

Syntax PROXSCAL

VARIABLES=CHURCHILL85 ANDERSON87 CRAVENS93 BEHRMAN84 OLIVER94 CHURCHILL79 ANDERSON88 GERBING88 BEHRMAN82 NUNNALLY78

JOHNSTON90 DWYER87 SPIRO90 WEITZ86 CHURCHILL97 BROWN93 BABAKUS96

ARMSTRONG77 CHURCHILL79B BROWN94

/SHAPE=LOWER /INITIAL=SIMPLEX

/TRANSFORMATION=ORDINAL (KEEPTIES)

/PROXIMITIES=SIMILARITIES /ACCELERATION=NONE

/CRITERIA=DIMENSIONS(2,2) MAXITER(100) DIFFSTRESS(.0001) MINSTRESS(.0001)

/PRINT=COMMON DISTANCES INPUT STRESS

/PLOT=COMMON .

Resources Elapsed Time 0:00:00,45

Case Processing Summary

Cases 20

Sources 1

Objects 20

Total Proximities 190(b) Missing Proximities 0 Proximities

Active Proximities(a) 190 a Active proximities include all non-missing proximities.

b Sum of all strictly lower-triangular proximities.

Goodness of Fit

Stress and Fit Measures

(2)

Normalized Raw Stress ,08908

Stress-I ,29847(a)

Stress-II ,76204(a)

S-Stress ,23222(b)

Dispersion Accounted

For (D.A.F.) ,91092

Tucker's Coefficient of

Congruence ,95442

PROXSCAL minimizes Normalized Raw Stress.

a Optimal scaling factor = 1,098.

b Optimal scaling factor = ,923.

Common Space

Final Coordinates

Dimension

1 2

CHURCHILL GA, 1985, V22, P103, J MARKETING

RES -,659 ,114

ANDERSON E, 1987, V51,

P76, J MARKETING ,127 ,045

CRAVENS DW, 1993, V57,

P47, J MARKETING -,545 ,384

BEHRMAN DN, 1984, V48,

P9, J MARKETING ,150 -,445

OLIVER RL, 1994, V58,

P53, J MARKETING -,556 ,571

CHURCHILL GA, 1979, V16, P64, J MARKETING

RES -,137 -,737

ANDERSON JC, 1988, V103, P411, PSYCHOL

BULL ,363 ,287

GERBING DW, 1988, V25,

P186, J MARKETING RES -,272 -,009 BEHRMAN DN, 1982, V10,

P355, J BUS RES ,441 -,175

NUNNALLY JC, 1978, PSYCHOMETRIC

THEORY -,151 -,452

JOHNSTON MW, 1990, V27, P333, J MARKETING

RES -,128 ,261

DWYER FR, 1987, V51,

P11, J MARKETING -,795 -,094

SPIRO RL, 1990, V27,

P61, J MARKETING RES -,366 -,177

(3)

WEITZ BA, 1986, V50,

P174, J MARKETING -,635 -,305 CHURCHILL GA, 1997,

SALES FORCE

MANAGEME ,270 -,762

BROWN SP, 1993, V30,

P63, J MARKETING RES ,792 -,035 BABAKUS E, 1996, V13,

P345, INT J RES MARK ,089 ,895 ARMSTRONG JS, 1977,

V14, P396, J MARKETING

RES ,540 ,702

CHURCHILL GA, 1979, V7,

P25, J BUS RES ,749 -,377

BROWN SP, 1994, V58,

P70, J MARKETING ,724 ,308

1,0 0,5

0,0 -0,5

-1,0

Dimension 1

1,0

0,5

0,0

-0,5

-1,0

Dimensi on 2

BROWN94

CHURCHILL79B ARMSTRONG77 BABAKUS96

BROWN93

CHURCHILL97 WEITZ86

SPIRO90 DWYER87

JOHNSTON90

NUNNALLY78

BEHRMAN82 GERBING88

ANDERSON88

CHURCHILL79 OLIVER94

BEHRMAN84 CRAVENS93

ANDERSON87 CHURCHILL85

Common Space

Object Points

Riferimenti

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