An exhibition on nuclear physics and cultural heritage

An exhibition on nuclear physics and cultural heritage

Alessandro Pascolini Brussels 29 July 2006

Exhibition:

a coordinated series of events in a defined space and at an

assigned time, with a specific aim and a selected target,

built on a collection of

communication materials

Our exhibition:

• itinerant in different European countries

• each edition in local language

Aim:

• which is our aim?

• which is our title?

• we need a logo

Contents:

• which is the logical structure of our exhibition?

• what are we going to present?

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Our main targets:

•School students?

•Artistic/cultural groups?

•General public?

The time of our exhibition:

• life time 3 years?

• length of each edition 1month?

• editions per year 6?

Space:

•The shaping of the exhibition has to be worked out with an architect from the very

beginning

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Space - denied:

• Traveling exhibitions have to be produced to remain

independent of the

environment in order to fit in a variety of places

Communication materials:

• A unique strategy of

communication integrating a panoply of means

• Texts /catalogue • Images

• Objects

• Audiovisuals • Internet

• Art show

• Human interface

Objects:

• Historical instruments

• Prototypes

• Models

• Tools for research

• Peaces of art and of cultural heritage

• Interactive exhibits

• Reconstruction of real labs and apparata

Planning the exhibition:

•Finding an host institution

•Obtaining the necessary funds

•Production of the base exhibition

•Definition of the plan of editions (18 in 3 years)

•Organization of the individual editions

•Production of a catalogue/book

A host institution is essential:

•it acts as promoter and “main

contractor” for sponsoring agencies

•it provides for bridging money

•it provides for the operative secretariat

•it puts at disposal the necessary facilities

•it becomes the “home base” of the exhibition

•it constitutes the reference point for the various editions

Obtain the necessary funds:

•A budget for producing the base

exhibition can be defined after the conceptual definition and the

preliminary design

•This work is necessary for requesting financial support from institutions

•Seeding money is essential

•Contacts for financing the individual editions should start immediately

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sponsor3

sponsor

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Production of the base exhibition:

•Conceptual definition •Research of materials •Preliminary design

•Definition of the budget

•Production of special materials •Production of texts in a

reference language •Final design

•Production of all materials

Production of the base exhibition Conceptual definition and

research of materials:

• Selection of the curator

• Selection of a small team of content creators (< 4)

• Creation of a scientific

committee for final approval

• Visits to relevant labs/museums

• Production of the scientific project • Time 4 months, cost 8000 euro

Production of the base exhibition the curator

•not expert in the field

•understands as a cultivated outsider •selects what is communicable to the target

•responsible for the communication project

•can speak the language of the artistic/technical professionals •interface with the designers and realization teams

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pensieri

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Production of the base exhibition Preliminary design and definition of the budget:

•Selection of the architect and graphic designer

•Structuring the exhibition

•Definition of the communication strategy

•Materials to be produced

• Production of the architectonic project • Time 2 months, cost 6000 euro

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Production of the base exhibition Production phases:

• According to the actual budget

• Production of images

• Production of models/exhibits

• Production of video/hypertexts

• Texts in the reference language

• Definition of the executive project

• Production of all materials

• Time 6 months

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arch Stefano Gris, Padua

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Production of the base exhibition expenditures (in euro):

• Project definition 14 000

• Architect and graphic design 15 000

• Production of models/exhibits 55 000

• Production of videos/hypertexts 40 000

• Production of logo and images 35 000

• Printing of graphics 23 000

• Architectonic materials 54 000

• Power and lighting plant 9 000

• Audiovisuals 5 000

• Boxes 9 000

Organization of the individual editions:

•Local supporting institution

•Local organizing committee

•Local sponsors

•Translation of texts and production of the graphics

•Production of materials of local interest

• Lay-out project

• Program of events

• Promotion

•Transport, mounting, dismounting

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Promotion

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Events:

•before opening • in progress

• follow up

Events before opening:

• colloquia in schools • press conference

• guided visits for teachers • dedicated web-site

Events in progress:

• formal opening • guided visits

• public colloquia/round tables • special visits of selected groups • presentations to media

• performances (concerts, multimedia presentations, dramas) • café scientific

• student contests …..

Follow up events:

• evaluation

• visits to local labs

• books produced for the exhibition

• CD-roms/DVDs • gadgets

• programs with schools • dedicated web-site

Human interface:

• Essential to integrate the various communication means and give personalized information

• Can elicit curiosity, provoke attention, suggest questions

• Make science human

• Collect reactions and criticism

• Young physicists convey enthusiasm and speak the language of the

youngsters

• Senior scientists can tell stories and overcame cultural divides

Involvement of visitors:

• Presentation of materials prepared by students

• Students’ contest

• Drawing corners for younger visitors

• Book of comments

• Computer and camera for leaving messages

- be prepared to surprises

• Questionnaires for evaluation

Individual edition’s cost items:

•Translations and production of the graphics

•Local organization

•Materials of local interest

• Lay-out project

• Venue renting

• Scientific assistants

• Services

• Events

• Promotion

•Transport, mounting, dismounting

•Insurance

•Catalogue/booklets in local language

Individual edition expenditures:

•graphics 18 000

•materials of local interest don’t forget

•lay-out project 3 000

•events 9 000

•promotion 8 000

•organization 3 000

•assistants 12 000

•services and consumption 4 000

•transport 6 000

•mounting and dismounting 9 000

•insurance 2 000

•catalogue don’t forget

Indicative cost of the project:

•Base exhibition 260 000 euro

•Local editions (18) 1 000 000 euro

•Organization 150 000 euro [don’t forget VAT]

total ~1 410 000 euro visitors ~ 350 000

~ 800 per day

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chiave

Conditions for success:

•Avoid disasters

•Have a good luck!

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