SARDEGNA RICERCHE Seminario:
Luca Grivet Foiaia luca.grivet.foiaia@gmail.com www.bizmo.it
Mercati emergenti per i contenuti digitali nel Web 2.0
31 Ottobre 2008 – Ore 09.00
Sala Cagliari
Hype cycle di Gartner Group
Web 2.0: What’s for me?
Hype 2.0
Some articles Great buzz NewBloggersVenture 2.0
Some non coreexperiment Diversification venture Low entry barriers for newcomers ideas (MySpace)
Product Dev. 2.0
Some Trendy product jv(Nike + iPod) New core product, service , feature (e.g.
podcast)
Innovative product service online. (API, soc.network)
Marketing 2.0
Cost effective misurable opportunityCost effective product marketing support
Zero budget marketing tools
Bu sin ess 2.0 T ren d
Enterprise 2.0
Internal communication and networkingInternal communication and networking
First admin and KM tools
Existing Business Traditional (e.g.
Industrial)
Existing Business Web, ICT, or
Media based.
Newcomer
Business type
Bu sin ess 2.0 T ren d
Some opportunity
Great deal of impact /opportunity
Not so relevant
L.Grivet 2007 ©
ICT COMPANIES: FOLLOW THE GREEN !
Business model 2.0 - Working Example
Products / Software
Application/
service
B u s in e s s A re a
Content
Free (Advertising)
Freedom to pay (Donate)
Free to use pay for service (e.g. support)
Feemium (es Pro account)
Freedom to pay (Pay for value, e.g.
trials)
Pay (Nothing free)
Revenue model
B u s in e s s A re a
L.Grivet 2006 ©
Please note
lGoogle Doc vs Salesforce
lYouTube vs Revver
lMypickList vs digg/del.icio.us
lPandora vs Last.fm
lGround report vs BlogBurst/Blogger
lMatch.com vs friendster
lMySpace vb Blogger
BACK UP
Business model 2.0 – Working Example
B u s in e s s A re a
Broker Market Maker
Broker Market Maker
Merchant Merchant Open Source
Open Source Adv model
Not easy Adv model
Not easy
Social Social
Application Software Application
Software
“Interruption Ads” in
Apps
ASP - Mash up Web Services
Products / Software
Application/
service
Revenue model
B u s in e s s A re a
L.Grivet 2006 ©
Open Content
Wikis
Open Content
Wikis
Need Micro payment Need Micro payment
Utility Utility Social
Networking Apps Social Networking
Apps Apps
Blog
“Contextual Ads ” Advertising Content
Free (Advertising)
Freedom to pay (Donate)
Free to use pay for service (e.g. support)
Feemium (es Pro account)
Freedom to pay (Pay for value, e.g.
trials)
Pay (Nothing free)
Please note
lGoogle Doc vs Salesforce
lYouTube vs Revver
lMypickList vs digg/del.icio.us
lPandora vs Last.fm
lGround report vs BlogBurst/Blogger
lMatch.com vs friendster
lMySpace vb Blogger
Business model 2.0 – Working / Not Models
Products / Software
Application/
service
B u s in e s s A re a
Broker Market Maker
Broker Market Maker Open Source
Open Source Adv model
Not easy Adv model
Not easy
Social Social
Application Software Application
Software
“Interruption Ads” in
Apps
ASP - Mash up Web Services
Merchant Merchant
Content
Free (Advertising)
Freedom to pay fair (Donate)
Free to use pay for service (e.g. support)
Feemium (es Pro account)
Freedom to pay
(Pay for value, e.g. trials)
Pay (Nothing free)
Revenue model
B u s in e s s A re a
L.Grivet 2006 ©
