Kristin Ludwig
VP, Communications and Patient Information American Society of Clinical Oncology
ASCO’s Approach to Global
Oncology Communications
Our world has been transformed by technology…
Today, 3.2 billion people, approx. 43% of the world
population, are online
More than the science Cross-border issues New formats and vehicles
The Impact on Global
Oncology Communications
• Mission: To conquer cancer through research, education, and promotion of the highest quality patient care
• 40,000 members from 120+
countries
• Encompasses all oncology subspecialties
About ASCO
Growing International Presence
• 50% of Annual Meeting
attendees now international
1448 1324 1178 996 925 845 762 569 538
0 500 1.000 1.500 2.000
Germany Japan France UK Canada China Brazil Switzerland Italy
2015 Annual Meeting – Top International Attendees
• ASCO’s social media reach alone spans several continents
ASCO’s Social Media Presence – based on active Twitter followers
Significant Global Media Interest
Sampling of international media that attended 2016 ASCO Annual Meeting
163 journalists ([PERCENT
UALE]) 220
journalists ([PERCENT
UALE])
2016 ASCO Annual Meeting:
Media Attendance
U.S. media Int'l media
57% of Annual Meeting media attendees are international; nearly a
30% increase since 2011
Preserve scientific accuracy and credibility
Highlight cancer progress;
advocate for resources
Shape discussions around quality & value
Science & Data Policy
Patient Comms
Core Principles Focus areas
ASCO’s Communications Focus
1. Scientific Communications
• Annual Meeting
• Thematic meetings
• Publications – JCO, JGO
• Clinical Cancer Advances
Precision medicine animation
2. Policy Communications
• Value, cost of care
• Access to high-quality care
• Research funding advocacy
• Health IT
3. Patient Communications
• Cancer.Net
• Cancer.Net mobile app
• Social media
• Outreach & engagement
ASCO
Resources
Virtual Press Room – press
materials, photo gallery, press briefing access, etc.
Access to international
experts
Policy positions and
related resources
Cancer.Net Cancer.Net mobile app
ASCO Answers patient booklets
Daily Cancer News and other news
alerts
Policy resources – ASCO in Action,
AiA Beat
Practice resources – webinars on
key issues (e.g., MACRA)
Social media – Twitter, Facebook
For Media
Patients For
For Members
