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BIBLIOGRAFIA

[Cayla 2008 a] Cayla J., Arnould E. J., A Cultural Approach to Branding in the Global Marketplace, Journal of International Marketing, Vol. 16, N. 4, 2008, pp. 86-112

[Cayla 2008 b] Cayla J., Eckhardt G. M., Asian Brands and the Shaping of a Transnational Imagined Community, Journal of Consumer Research, Vol. 35, 2008, pp. 216-230

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J., Building brand equity: the genetic coding of Mediterranean brands, EuroMed Journal of Business, Vol. 4, N. 3, 2009, pp. 237-253

[Dalli 2012] Dalli D., Romani S., Mediterranean shoes conquer the world.

Global branding from local resources: The Camper case, in Peñaloza L., Ozcaglar-Toulouse N., Visconti L. M. (Eds.), Marketing Management: A cultural perspective, London, Routledge, 2012.

[Dong 2009] Dong L., Tian K., The Use of Western Brands in Asserting Chinese National Identity, Journal of Consumer Research, Vol. 36, 2009, pp. 504-523

[Izberk-Bilgin 2012] Izberk-Bilgin E., Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture and Islamism, Journal of Consumer Research, Vol. 39, 2012, DOI: 10.1086/665413

[Kozinets 2010] Kozinets R. V., Netnography: Doing Ethnographic Research Online, SAGE, 2010

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166-182

[Özsomer 2008] Özsomer A., Altaras S., Global Brand Purchase Likelihood:

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A Critical Synthesis and an Integrated Conceptual Framework, Journal of International Marketing, Vol. 16, N.

4, 2008, pp. 1-28

[Özsomer 2012] Özsomer A., The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness, Journal of International Marketing, Vol. 20, N. 2, 2012, pp. 72-95

[Visconti 2010] Visconti L. M., Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand, in Belk R. W. (ed.), Research in Consumer Behavior, Emerald, Bradford, Vol. 12, 2010, pp. 231-260

Fonti Internet:

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[3] http://www.newsru.com/finance/19jun2013/wrldalco.html

[4]http://www.gruppobpc.com/index.php/it/1056/superalcolici-del-futuro-in-russia- whisky-rum-e-tequila

[5]http://l-

wine.ru/news/2012/07/09/top_10_samyh_bystrorastushchih_rynkov_potrebleniya_imp ortnogo_alkogolya/

[6] http://it.rbth.com/articles/2011/08/25/contro_lalcolismo_birra_artigianale_12566 [7] http://www.foodmarket.spb.ru/current.php?article=1821

[8]http://it.rbth.com/articles/2012/01/31/bacco_alla_conquista_della_russia_14282

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[9] marketing.rbc.ru/.../demofile_562949984212100 Analisi del mercato dei vini in Russia nel 2010-2014, prognosi per 2015-2017: Versione dimostrativa BusinesStat

[10] http://eizvestia.com/print/?printajax=4207815

[11] ru.tsn.ua/.../ukraincy-beznadezhno-otstayut-ot- rossiyan-v-upotreblenii-alkogolya- 296182.html

[12] http://www.chamber.ua/2012/country-profile/FMCG%20Market.pdf [13] http://interfax.com.ua/news/economic/187683.html

[14]http://delo.ua/business/top-10-stran-mira-po-obemu-potreblenija-piva-na- cheloveka-283682/

[15] http://inpress.ua/ru/economics/16742-kulturu-potrebleniya-alkogolya-v-ukraine- budut-podnimat-s-pomoschyu-deneg

[16] http://naviny.by/rubrics/society/2013/06/26/ic_articles_116_182169/

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[18]http://www.sorainen.com/UserFiles/File/Publications/Обзор рынка пива - Беларусь 2013.pdf

[19]http://probusiness.by/do_it/77-5-tovarov-potreblenie-kotorykh-rastet-5-let- podryad-ne-smotrya-ni-na-chto.html

[20]http://news.uvaga.by/v-belarusi-prodoljat-spaivat-narod-chernilami- uluchshennogo-kachestva

[21]http://www.foodmarket.spb.ru/archive.php?year=2012&number=127&article=166 0

[22] http://www.foodmarket.spb.ru/current.php?article=1698

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[24] http://www.meatbusiness.ua/article.php?p=831&j=1 [25] http://www.itsoul.com.ua/?p=1316

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[29] http://www.websmi.by/2012/08/dusha-prosit-apelsina-kakoj-sok-predpochest/

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