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Competitive intelligence from patent information - search reports and the Common Citation Document CCD

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(1)

Dr Nigel S. Clarke Head of Unit Sardegna Ricerche 12th June 2014

Competitive intelligence from patent information - search reports and the Common Citation Document CCD

Citations and Patent Families

(2)

Competitive Intelligence

competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products,

customers, competitors and any aspect of the environment

needed to support executives and managers in making strategic decisions for an organization.

(3)

Competitive Intelligence

 Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage which is illegal

 The focus is on the external business environment

 There is a process involved in gathering information, converting it into intelligence and then utilizing this in business decision making

(4)

Intelligence

Intelligence assessment is the development of forecasts of behaviour or recommended courses of action to the leadership of an organization, based on a wide range of available

information sources both overt and covert. Assessments are developed in response to requirements declared by the

leadership in order to inform decision making. .

(5)

Search Report - when?

A1 Publication

A3 publication

(6)

Search Report - where?

(7)

Search Report - where?

(8)

Search Report - content

(9)

Search Report - content

(10)

Search Report - content

(11)

Search Report - message, but for whom?

 Applicant

 Attorney

 Third Parties

 Public

(12)

Strategic Renewal

(13)

Backlog

(14)

Worksharing

(15)

Raising the Bar

(16)

Making it public

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