Keywords: Social e­Commerce, Social Media, Integration, Relationship,               Framework, China, Taobao, Wechat.  

Abstract 

Along with the booming development of China’s C2C on­line market, a variety                         of empirical researches on electronic commerce model have been examined                     over years. Based on the significant progress of e­commerce model research,                       a new oppurtunity on integration of e­commerce platform and social media                       has been noticed. This article examines the implications of economic value                       among the basic framework of social e­commerce model. This article focuses                       on Taobao, which is the biggest C2C e­commerce website in China, and                         Wechat, which is the most widely used social utility owned by China's largest                           Internet service portal—Tecent. This study attempts to provide an review of                       theoretical frameworks of social e­commerce model applied to Taobao and                     Wechat. By analyzing the approaches used by Taobao and Wechat to                       improve the volume of user traffic and create an information dissemination                       loop, it is possible to interpret the major characteristic of social e­commerce                         model. As such, a brief comparison between the traditional e­commerce and                       social e­commerce will be presented in the end of this study for prospectives                           on the development of on­line market in China. 

Keywords: Social e­Commerce, Social Media, Integration, Relationship,               Framework, China, Taobao, Wechat.