15,000 12,000 9,000 6,000 3,000 0
2.00 3.00
1.00
1 11 21 31 41 51 61 71 81 91 0
Savings Potential of Behavioral Energy Efficiency in Europe
Our Methodology
At Opower, we know that energy efficiency programmes aimed at changing customers’ behaviour works. In partnership with over 90 utilities, we’ve saved more than 4 terawatt hours! To better understand the potential of behavioural energy efficiency, we conducted a study across Europe. The results are astounding. This is how we did it.
This is enough to power all the homes in the following five countries, and our European Parliamentary Center
This study used a conservative approach to determine realistic achievable savings in the very near future. Opower continually improves its programme design and savings with a mission to motivate everyone on earth to save energy.
Want to learn more about behavioural energy efficiency potential?
Visit
beepotential.com
We first determine the usage breakdown by decile of customers in a given country
Next, we calculate savings for each group based
based on our extensive Programme experience
26 229 MILLION
countries householdsFor this survey of
Europe’s energy land- scape, we reviewed:
Claim the achievable potential today
Behavioural energy efficiency is available and cost-effective for over 149 million European households right now.
12
TWh1590
Top Opportunities for Behavioral Energy Efficiency in Europe
MW
€2.4B
Consumer savingsEstonia Lithuania Luxembourg Slovenia Brussels &
Strasbourg Latvia
Top Five for Household Savings Top Five for Total Energy Savings
POWER OF BEHAVIOUR
Europe’s Potential for Behavioural Energy Efficiency
POWER OF BEHAVIOUR
THECALCULATING TOTAL POTENTIAL SAVINGS WHAT CAN WE DO?
1
Include behavioural interventions in all energy efficiency frameworks
Programme administrators should include behavioural interventions in all efficiency portfolios.
2
Include behavioural interventions in all Resource Potential Studies
To focus resources on the programmes with highest potential, all Resource Potential Studies and portfolio planning exercises should survey behavioural interventions.
3
TECHNICALLY POTENTIAL SAVINGS
ECONOMIC POTENTIAL SAVINGS
Multiple service points per fuel Energy data gaps High/low electric history
A Closer Look at Countries with Greatest Potential
1. Germany
3. France
5. Spain 4. Italy
These energy savings are equal to...
Taking every home in Hamburg off the grid
Powering Oktoberfest for 10 years
The power generated by 1.2M solar panels
Illuminating 3000 Eiffel Towers
Planting 18 M trees Driving 1M Vespas
Cooking 268M paellas
Taking 2 of Spain’s largest PV plants off the grid
Sweden
Finland Norway
Denmark
Germany
France
Spain Italy
Switzerland United
Kingdom
1 1
2
2
3
3
4 4
5 5
2. UK
2.2
2.0
0.8 1.3
TWh Savings
2.1
€ 521,033,315
€ 329,154,981
€ 206,508,677
€ 253,246,159
Consumer Savings
€ 297,327,508 801,597
Tonnes of CO2 Savings
223,802
241,021 402,276
647,839 Powering 11,000 electric vehicles Lighting 100 Buckingham Palaces
Technical Potential
(65%-78% of Entire Footprint less Control Group and
Ineligible Households)
A Programme is considered cost effective if the cost of delivering efficiency is less than the cost of the energy saved
We calculate the cost-effectiveness of each usage decile and exclude households for which the
Programme is not cost-effective 3. Ineligible Households
2. Control Group
Opower uses a scientific test vs. control methodology to measure impact. The control group must be excluded from
eligible households, and varies by country.
In order to ensure information is accurate and credible, Opower excludes customers that don't meet certain requirements:
2
3
Economic Potential
(Cost effective subset of technical potential) Cost Ineffective Households
Annual Usage (kWh)
Benefit:Cost ratio
Percentile of Usage
Cost of delivering efficiency
Price of energy saved
