Bibliografia
Bibliografia
Siti web
Technorati.com, Fucinaweb.com, Isedb.com, Del.icio.us, Html.it, Imli.com, Clickz.com, Gandalf.it, Youtube.com, Wikipedia.org, Battellemedia.com, Fogliata.net, Oreillynet.com, i-dome.com, boscarol.com, mytech.it, google.com, repubblica.it, marketingroutes.com, Microsoft.it, masternewmedia.org, web20.blogosfere.it, web2con.com, pandemia.info, punto-informatico.it, web20workgroup.com, go2web20.net, amillionpenguins.com, ilsole24ore.com, pcworld.com, infoworld.com, pcmag.com, infotoday.com, eweek.com, linkedin.com,
instructables.com, secondlife.com, yahoo.com, myspace.com, amazon.com, blogger.com, livejournal.com, flickr.com, actmagazine.com, iabc.com.
Libri
Prandelli, Verona (2006), Marketing in rete
Lambin J. (4a ed., 2004), Marketing strategico e operativo Wind, Mahajan (2002), Digital marketing
Settles (1995), Cybermarketing essentials for success
Mandelli, Vescovi (2003), Le nuove frontiere del marketing digitale Tasso (2002), La personalizzazione dei contenuti web
Castaldo, Verona (1998), Lo sviluppo di nuovi prodotti Melissa A. Schilling (2005),Gestione dell’innovazione
Buratti, Simoni (2003), Il marketing della ricerca e dell’innovazione: sfide per le imprese e il sistema Paese nell’economia della conoscenza
Foglio (2002), E-commerce e web marketing strategie di web marketing e tecniche di vendita in internet
Articoli
Ozer M.(2002), Concept testing of internet services
Ozer M. (2003) The role of the internet in new product performance: a conceptual investigation Ozer M. (2003), Using the Internet in new product development
Wang H., Pallister J., Foxall G. (2006), Innovativeness and involvement as determinants of website loyalty
Bibliografia
O’Reilly Tim (2005), What Is web 2.0?
Perea T., Dellaert B., Ruyter K. (2004), What drives consumer sto shop online?
Fenech T., O’Cass Aron (2001), Internet users’ adoption of web retailing: user and product dimensions
Taylor M.J., England D. (2004), Internet marketing: web site navigational design issues Yang J., Yu L. (2002), Electronic new product development – a conceptual framework
Hameri A., Nihtila J. (1997), Distributed new product development project based on internet and world-wide web: a case study
Wusteman J. (2006), Realising the potential of web services
Scarpi D., Dall’Olmo Riley F. (2005), L’acquisto di servizi via internet
Akgu A., Lynn G. (2002), New product development team improvisation and speed-to-market: an extended model
Peterson R., Yang Z. (2004), Web product reviews help strategy, feedback allows satisfaction evaluation
Moss Kanter R. (2006), Innovation: the classic traps
Carbonara N., Scozzi B. (2006), Cognitive maps to analyze new product development processes: a case study
Galanakis K. (2006), Innovation process. Make sense using systems thinking
Teo T., Choo W.Y. (2001), Assessing the impact of using the Internet for competitive intelligence Howe V., Mathieu R., Parker J. (2000), Supporting new product development with the internet Chiu Y., Chen B., Shyu J., Tzeng G. (2006), An evaluation model of new product launch strategy Breeding M. (2006), Web 2.0? Let’s get to Web 1.0 first
Mulpuru S. (2006), 5 trends for Web 2.0
Skiba D. (2006), Web 2.0: next great thing or just marketing hype? Holtz S. (2006), Communicating in the World of web 2.0
Phau I., Poon S. (2000), factors influencing the types of products and services purchased over the Internet
