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Today, more than ever, we aim to highlight our Italian roots and have the sunshine on all of our activities and passions.
The Chic &Tech vision that has been guiding our brand for over 40 years yields top-qua- lity, eco-friendly, lasting clothes, because there’s always a “green heart” beating within us.
This is a product philosophy we’re proud to carry forward into our new Spring-Sum- mer 2021 collection, in which elegance and comfort meet a Mediterranean atmosphere, for sophisticated “on and off-course” te- chnical wear, able to transmit the positive emotions we are more in need of today than ever before.
Chervò is not just about golfing, it’s a way of life: the golf experience is synonymous with beauty, elegance and uniqueness, contact with nature, sharing emotions, socializing and observing the rules. These are values we believe in and seek to continue to em- body our collections.
Co-founder &
Creative director, Peter Erlacher.
Oggi più che mai vogliamo sottolineare le nostre radici italiane e far risplendere il sole su tutte le nostre attività e passioni.
La visione Chic&Tech che guida il nostro marchio da oltre 40 anni si traduce nel per- seguire con impegno costante la ricerca del bello e dell’alta qualità, nella creazio- ne di capi ecologici e durevoli nel tempo, perché nel nostro petto batte da sempre un
“cuore verde”.
Una filosofia di prodotto che siamo orgo- gliosi di portare avanti e riproporre anche nella nuova collezione Primavera-Estate 2021, dove eleganza e comfort incontrano l’atmosfera del Mediterraneo, per indossare
“dentro o fuori dal campo” un abbigliamen- to tecnico e raffinato che trasmette emo- zioni positive, di cui oggi abbiamo ancora più bisogno.
Chervò non è solo “gioco del golf”, ma uno stile di vita all’aria aperta: “vivere il golf” è sinonimo di unicità, bellezza ed eleganza, contatto con la natura, condivisione delle emozioni, rispetto delle regole e socialità.
Valori in cui crediamo e che vogliamo con-
tinuare a raccontare attraverso le nostre
collezioni.
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The inspiration for the new Spring Summer 2021 Men’s and Women’s collection comes from the landscape of the Mediterranean, with its colours, climate, nature, history, flavours and joie de vivre.
By photographing two models and two pro- fessional golfers, , we reveal the three colour themes that inspired the concept for the collection, against the marvellous backdrop of Chervò Golf Resort San Vigilio.
Classic, timeless shades such as navy blue, red, and white have inspired the Sport &
Passion colour theme, in which they are mixed on details and graphics with a 1960’s sporting heritage flavour. This is also the theme chosen to effectively present the items cre- ated to promote the world’s top golf event, the Ryder Cup, which Italy is very proud to host for the first time in 2023.
The Mediterranean and its lush coastlines provide the inspiration for a more roman- tic range of colours in the second theme:
Waterfront Colours. Light Blue, Mauve and Aquamarine refresh the Chervò look, with a style idea for wearing both on the green and for leisure time.
The pursuit of flawless style has guided the creation of the Diva & Gentiluomo theme:
for the womenswear, classic black and whi- te team with the sophisticated shades of almond and warm grey to enhance unique elegant patterns. The micro-patterns on ties for gentlemen inspire the prints for the men’s collection, combining earthy tones with ink blue and white for a look that’s both technical and chic.
È il paesaggio mediterraneo che - grazie ai suoi colori, al suo clima, alla natura, alla sua storia, ai suoi sapori e la sua gioia di vivere - ha ispirato la nuova collezione Uomo e Donna Primavera-Estate 2021.
Grazie all’interpretazione sul set fotogra- fico di 2 modelli e 2 golfisti professionisti, sveliamo i tre temi-colore dai cui concept ha avuto origine la collezione, sullo sfondo del meraviglioso Chervò Golf Hotel & Resort San Vigilio.
Tonalità classiche e senza tempo, come il blu navy, il rosso e il bianco ispirano il tema colore Sport & Passion e si mixano in det- tagli e linee grafiche che ricordano lo sti- le sportivo degli anni ’60. È questo il tema scelto anche per raccontare al meglio i capi realizzati per promuovere l’evento golfistico per eccellenza, la Ryder Cup, che nel 2023 si svolgerà con nostro grande orgoglio per la prima volta in Italia.
È il Mar Mediterraneo e le sue rigogliose coste che danno vita ad una più poetica gamma colori che caratterizza il secondo tema: Waterfront Colours. L’azzurro chiaro, il malva e il verde acqua rinfrescano il look Chervò, ideale da indossare sia sul campo da golf che nel tempo libero.
La ricerca di uno stile impeccabile ha gui- dato la creazione del terzo tema Diva &
Gentiluomo, dove per la donna i classici colori bianco e nero in combinazione con le raffinate nuance albicocca e grigio caldo giocano a valorizzare dettagli grafici unici e molto eleganti. Le micro-fantasie delle cravatte dei gentlemen sono l’ispirazione, invece, per le stampe della collezione ma- schile, che gioca sul mix di sfumature dei colori della terra in combinazione con blu inchiostro e bianco, per un look tecnico e chic allo stesso tempo.
Introduction
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Introduzione
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Index
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Sport & Passion
Waterfront Colors
Diva &
Gentiluomo
p 6
p 16
p 30
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MANPolo AIRTON A27 Trousers SPELL 599 Belt UNI 100 LADYVisor VIRGIN 100 Polo ALTALENA 100 Trousers SEW 567
Jacket MONLAK 567
↓ ↑
Polo ASFALTO 567 Trousers SPELL 599 Belt UREX 820 Glove XMAN 100 Socks BLAISE 100
SPORT &
PASSION
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8 9
Cap WINCENT 567
↑
Vest EROE 820 Polo ALDOVIN 012E Trousers SPELL 100
Glove XSTYLE 100 Bag GALASSIA 588 Club cover JIULY 950 Club cover JIM 100
Jacket MONSE 100 Knitwear NOXY 567 Polo ABATJOUR 015E Trousers SUBITO 820 Belt UFORIS 100 Socks BASSOTTO 820
← ↓
Visor WIFFER 100 Dress JESTSET 567 Bag ULLA 100 Glove XAREN 100 Socks BELEN 567
← ↓
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LADY
→
Dress JESTSET 567 Bag ULLA 100 Glove XAREN 100 Socks BELEN 567
Visor VERTA 014E
↓ ↑
Polo ASUNCION 567 Short GERINI 014E Glove XARIN 599 Belt URSINA 014E Socks BELEN 567
← ↑
Cap WIAGGIO 820 Polo AMADEO 011E Bermuda GARCIA 100 Belt UREX 599 Bag UMBRETTA_1 820 Glove XMAN 100 Socks BLAISE 100←
Jacket MONDELLA 567 Turtleneck TULLITULLI 014E Skort JOYSTICK 567 Glove XAREN 100 Socks BRENTON 599S pr in g S um m er 20 21 S pr in g S um m er 20 21
12 13
Vest ENJOY 820 Polo AUTLET AF4 Trousers SELENA 567 Bag GALASSIA 588
↓
Sweater PENSILE 567 Trousers SEW 567
↓
Polo ALTALENA 100
↑
Trousers SEW 567 Glove XAREN 100 Belt UFORIS 100
Visor VERTA 014E Turtleneck TULLITULLI 014E Skort JOYSTICK 567 Glove XAREN 100 Socks BRENTON 599
↓
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← ↑
MANCap WIAGGIORYD 820 Polo ALDOVINRYD 012E Trousers SPELL 820 Belt UREX 599
Cap WIAGGIORYD 820
→
Jacket MERCOLEDIRYD 100 Polo ALDOVINRYD 012E Trousers SPELL 820
MANKnitwear NORYD 910 Polo AIRTONRYD A27 Bermuda GIANDO 567 Belt URYD 599
LADYCap WAYRONRYD 100 Polo AMACARYD 567 Trousers SUBITO 820 Belt UVETTA 100
LADYHat WIRTORYD 58L Knitwear NICOTRARYD 820 Polo ALTALENARYD 100 Trousers SAN 567 Belt UVERYD 100 Socks BASSOTTO 820
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← →
LADIES Polo ABITO 24F Skort JEL 612 Belt UFORIS 100 MANPolo AYMON 612 Trousers SELETTO 015E Glove XMAN 100 Belt UNCINETTO 015EWATERFRONT
COLORS
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Polo ANDER 25F Trousers SCOTCH 100 Belt UREX 599
↓ →
↑
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20 21
←
Polo AGGY 018E Trousers SASSI 612 Belt UREX 599←
Polo ABITO 24F Skort JEL 612 Belt UFORIS 100S pr in g S um m er 20 21 S pr in g S um m er 20 21
↑
Jacket MARTEDI 100 Polo ANDER 25F Trousers SCOTCH 100 Belt UREX 599 Jacket MONDAY 100↓
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← →
LADYVisor VERTA 54G Polo AURORE 54G Trousers SHEE 100 Belt UVETTA 100 Bag URASIA 100 MAN
Polo AGGY 45A Trousers SCOZIA 567 Belt UREX 599
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↑
Polo AGGY 45A Trousers SCOZIA 567 Belt UREX 599Polo ANDER 49A Trousers SASSI 575 Belt UREX 599 Bag UMBRETTA_1 599
↓
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DIVA &
GENTILUOMO
←
LADYPolo AROA 100
Trousers SIMPATICO 465 Belt UFORIS 100 MAN
Polo AUBIN 100 Trousers SELETTO 010E Belt UREX 100
↑
Hat WILEDA 85D
→
Jacket MANDY 85D Polo AROA 100 Trousers SIMPATICO 465 Belt UFORIS 100 Bag UCHAINBALL 100
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Knitwear NEBBIOLO 567 Polo AUBIN 100 Trousers SELETTO 010E Belt UREX 100
Bag UMBRETTA_1 100
↓
↑
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← →
LADYVisor VIVIENNE 999 Polo ANE 100
Trousers SPLENDIDO 999 Glove XAREN 999 Belt UVETTA 100 Socks BELEN 999 MANPolo ASIER 75A Bermuda GIANDO 567 Glove XSTYLE 100 Belt UREX 100 Socks BIAGIO 100
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Polo ANE 100
Trousers SPLENDIDO 999 Glove XAREN 999 Belt UVETTA 100 Bag GALASSIA 999 Socks BELEN 999 Umbrella USMAN 100 Club cover JIULY 950
← ↓
←
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Jacket MONDAY 100 Polo AROA 999 Trousers STELLATO 24L Bag UBACKBALL 999 Belt UFORIS 999
↓
Visor VIVIENNE 999
↑
Knitwear NUNZY LG1 Polo AMBRE 346 Skort JANNA 346 Belt/Bag URASIA 999 Umbrella USMAN 100 Club cover JIULY 950
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Polo AMBROSIO 01E
↑ →
Trousers SPAZIO 465 Belt UNCINETTO 015E
Polo ANIBAL 599 Bermuda GIOVEDì 85D Hat WRICH 100 Belt UREX 599 Backpack UNKER 909
↓
World Wide Distribution Our Technologies
Credits
Italy France Germany Austria Hungary Switzerland Spain Portugal Andorra Benelux England Wales
Models: Alessandra Toso Davide Conti Players: Valentina Bolla
Federico Malossini
Art direction and design: Chervò Photography: Alberto Rugolotto Styling and set design: Mirko Burin
Location: Chervò Golf Hotel and Resort San Vigilio Scotland
Ireland Poland
Czech Republic Slovakia Slovenija Bulgaria Finland Denmark Turkey Morocco Tunisia
Russian Federation Korea
China Hong Kong Macau Japan Vietnam
United States Of America Canada
Mauritius
SunBlock offers superior UV-A and UV-B ray protection thanks to its titanium-based filter as well as quick water absorption and perspiration.
Comfort garments are made with the latest stretch fibres ensuring total freedom of movement.
Garments are designed to fit perfectly to the body allowing harmonious athletic movement and flexibility.
High-performance durable - protective finishing which repels water and stains. the protective finishing is invisible breathable and additionally protects and extends fabric life. a suitable ironing and tumble drying will not damage the performance values. this garment is cfc free and dermatologically tested.
Water and windproof thanks to the high-tech garment construction, taped seams and laminated-plus membrane with a water column performance of about 20,000 mm h20. water-repellency due to its durable finish. fully breathable with a hydrophilic membrane with values of about 20,000 g/sqm per 24h. soft and noiseless thanks to the use of micro-fibres and special membrane manufacturing technology. easy care.
Stops the wind, frees the spirit.
Wind-lock® garments allow maximum comfort and protection in outdoor sporting activities in cold and windy weather conditions.
garments are made from special windproof fabrics and feature either linings with elastic membranes or ultra-compact external weaving to keep the wind and the cold out. fitting is expressly designed to ensure maximum freedom of movement.
An eco-friendly fabric, made with a fibre of vegetable origin, obtained from castor-oil. this bio-based polyamide fibre has better functional proprieties than a polyamide obtained from oil:
- higher elasticity - increased resistance - lighter specific weight
- faster absorption and evaporation of humidity - high bacteriostatic proprieties
- better thermoregulation - reduced environmental impact - high uv-ray protection.
An eco-friendly fabric, made with a fibre of vegetable origin, obtained from castor oil. this bio-based polyamide fibre has better functional proprieties than a polyamide obtained from oil:
- higher elasticity - increased resistance - lighter specific weight
- faster absorption and evaporation of humidity - high bacteriostatic proprieties
- better thermoregulation - reduced environmental impact.
Dry-matic fabrics are constructed with screw-like structured polyamid-microfibres and have undergone a special finish making them quick-drying and extremely breathable. They ensure constant freshness in heat and quick-dry protection if caught in the rain.
In order to preserve these performance properties wash in lukewarm water.
